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Whangarei
4 Billboards
Auckland
212 BillboardsTauranga10 Billboards
Rotorua12 Billboards
North Island Regional
35 Billboards
Hamilton29 Billboards
Palmerston North8 Billboards
Wellington
86 Billboards
Christchurch
86 Billboards
South Island Regional
3 Billboards
Queenstown
21 Airport Sites
BILLBOARDS BUSES
WHY BUS? Cannot be switched off. Create impact Buses are a broadcast medium to help
create awareness. The big formats help create an impact
on drivers & pedestrians Hard to avoid! Buses travel to places where billboards
are not present.
MEDIA RATE - 4 WEEK PERIOD
GENERAL BUS: $3,000PREMIUM BUS: $6,000PRODUCTION & INSTALLATION: $455
• Targets drivers and passengers
• Nationwide coverage
• Call to action
• Cost effective for mass reach
Prices effective 1st April 2014
MEDIA RATE - 4 WEEK PERIOD
GENERAL BUS: $1,500PREMIUM BUS: $3,000PRODUCTION & INSTALLATION: $800
• Easily viewed by pedestrians and waiting bus passengers
• Highly visible in retail precincts
• Premium panel suits high involvement brands
• Proximity to path of purchase
Prices effective 1st April 2014
MEDIA RATE - 4 WEEK PERIOD
GENERAL BUS: $3,000PREMIUM BUS: $6,000PRODUCTION & INSTALLATION: $1,250
• Targets drivers, passengers and pedestrians
• High reach and CBD exposure- Available on premium routes
• Premium showcase• Rewards strong creative
Prices effective 1st April 2014
MEDIA RATE - 4 WEEK PERIOD
GENERAL BUS: $5,000PRODUCTION & INSTALLATION: $2,550
• Targets drivers, passengers and pedestrians
• High impact
• Large creative canvas
• Visual impact of a high quality billboard
Prices effective 1st April 2014
• 270 degree viewing angle creates the greatest opportunity to see
• Maximum Impact• Biggest statement you can
make in transit• Scale & impact magnifies
brand• Conveys, power, confidence
and prestige
MEDIA RATE - 4 WEEK PERIOD
GENERAL BUS: $12,000PRODUCTION & INSTALLATION: $10,800
ROADSIDE PANEL
MEDIA RATE - 4 WEEK PERIOD
GENERAL BUS: $800PRODUCTION & INSTALLATION: $210Panel Size 4x1m
• Cost Effective• High Frequency• Available AKL, WN
& CHCH
Billboard Formats
6x3 – Mass Reach, affordable, great for reach & frequency
12x3 – High Impact, cost effective, premium. Easy for creative.
SPEC – High Impact.. OWN THE TOWN!! Mall – Great for FMCG, path to purchase
Over 5.8 million passengers in the last year
5% growth in passengers per annum
3% growth in international passengers per annum**
490,000 passengers passed through Wellington Airport per month in 2013 - 9% more than the total population of Wellington
If you have seen airport advertising in Wellington in the last 7 days, you are twice as likely to be a professional, senior government official, manager or executive than passengers at Auckland & Christchurch Airports
*Based on passenger statistics from Queenstown Airport April 2014 release.
**From June 2012 – June 2013
Wellington International Airport is New Zealand’s
capital city airport and has been rated the best in
Australasia with the 4th best terminal in the World
The fastest growing airport in Australasia with over 1.2 MILLION PASSENGERS a year (1,241,375)*
Direct flights out of Queenstown to the three main NZ cities and international flights to Australia
Averaging 103,450 PASSENGERS per month (April 2013 – April 2014)
Queenstown is a world-class alpine resort that offers adventure and inspirational activities for international and domestic visitors, all year round
*Based on passenger statistics from Queenstown Airport April 2014 release.
Situated in the Wakatipu Basin, 8km from downtown Queenstown and 15 minutes from the nearest
ski field, this airport is the gateway to what is universally
acknowledged as the adventure capital of the southern
hemisphere.