Your personal waiter «THE HOUSE’s SOMMELIER,

thermal decanter»

Anthony BOULE – Founderanthony.boule@stclaude.fr

00 (33).6.03.80.42.53

SAINT-CLAUDE 7 avenue Didier Daurat31700 Blagnac - FRANCE

NeedsApproachBenefits

Competition

30 billions bottles of wine consumed every years in the world

What a market !

But, some problems are still unsolved

Because wine is complex

Philippe, 42 year old, connoisseur, is disappointed to have once again drunk a wine too hot ...

This time, it's too much!

Kevin, 26 years old, beginner, an hour ago he tried to prepare his wine without success ...

It is exhausting!

Suzy, 55 years old, housewife, has not found a way to preserve her wine at the table tonight ...

She feels so lonely !

Guarantee access to wine's

full potentialPrepare wine easily

Display the wine at the place of

consumption

Customers expect

solutions !

USA, France, Canada, Italy, China, Spain, Portugal, Belgium, UK, Germany, Austria, Switzerland, Netherlands, Sweden, Denmark, South Africa, Australia, Brazil, Argentina, Japan, Russia …

Where do customers expect solutions ?

* Studies of market = e-barometer wine / vignerons indépendants / Wine paper

But solutions for whom ?

o Connoisseurs and experts : 40 millions of confirmed consumers just for France and the USA*

o Beginners : 60% of the consumers*

o Professionals : look to enhance the wine because margin on a bottle of wine is greater than on a meal

3 customer's segments

Ok, there is a market,so how to find solutions ?

Let’s start with a story : Once upon a time, the chemistry of wine…

Airing the wine allows to bring oxygen to the wine and thus reveals its bouquet while evaporating the undesirable odors.

Serving wine at a precise temperature is essential !The organoleptic qualities are dynamic and sensitive

=> too hot alcohol dominates, and wine lacks vivacity.=> too cold, wine is inhibited and acidity is likely to invade it. A gap of a few 2 to 3 degrees is enough to silence or reveal a wine.

So is the wine and always been, we can go on…

Now, take a look 3 approaches

First : how to express the full potential of a wine bottle ?

Stay away from the popular belief : “a wine is drunk at room temperature”, this is FALSE !

In reality:1. Bringing and maintaining the wine at a defined

temperature in the nearest period benefits 100% of the wines.

2. Aerate the wines: more than 80% of the wines open by oxygenation

COMBINING THE TWO IS THE ULTIMATE ! SO FAR, IT HAD NEVER BEEN DONE !!

Secondly : how to prepare the wine at the simplest ?

• How to win more time than let someone (or something) prepare it for you ? • Let this one keep the wine balanced during the whole meal• It can also advise you, inform you, it answers the expectations of consumers

Let's create a personal assistant, “a wine waiter” and connect him

Thirdly: keep in mind that we introduce an innovation on a traditional market

The wine market is one of the most traditional market in the world. So one of most important things is to respect wine codes : only bottles, glasses and decanter are allowed on tables worldwide ! It give the shape of innovation.

The solution : here we are !

We introduce 3 value propositions for a unique customer experience :

1. Express and preserve the full potential of a wine bottle :Bring and keep the wine temperature to a given degree and maintain it during the meal. Combine perfect temperature and oxygen for the first time.

2. Propose a service of the wine at the simplest : Choose the desired temperature, it brings and maintains during the meal. It oxygenates aslo. Beside, it’s connected! So access to the wine information and drive it remotely on your phone.

a

3. Respect wine codes : A high-end technology neatly packaged in a decanter. Because decanter is already in the consumers habits, in the shops, and on the tables.

Thanks to innovative features

• Take automatically the measure of a wine bottle => innovative feature• Bring a bottle of wine to a target temperature => innovative feature• Maintain the wine at this characteristic temperature => innovative feature• Combine aeration and specified temperature => innovative feature • Compile these benefits on the tasting table => innovative feature

Capsule

Smart Device

Decanter

A mix of technology and design

• Because it introduce a unique customer experience worldwide by bringing the 3 most anticipated solutions !

• Moreover, a high-end device put at the consumers’ table.

Why is it so innovative?

What is the relevance of this idea : a product fitting to the market

• 3 value propositions in one product :– for the 3 segments of consumers– for all kinds of wines– for all countries

• An estimated price between $ 149 and € 199 which is in market demand

• Costs of production according to distributors' margins (one sixth)

The technology developed is solution for :1. Precise thermal regulation2. Embedded Energy and Autonomy3. Energy dissipation4. Autonomy

It’s patented, gives a monopol and allows to develop more products.

and pass from one step ahead toa leader position

Philippe, all connoisseurs and experts, are truly satisfied they are now guaranteed to give the best of wine and a perfect customer experience …. each time !

Kevin and all beginners are stronger than ever : they prepare wine on their own and it taste better that it has ever been!

…They feel so grateful !

Suzy, housewife, and also interested consumers, have found a way to preserve the wine and the table Atmosphere

…beyond their expectations !

which give consumers real benefits

The customer experience show and quantify the time saved and the comfort :

a. Prepare the wine with an ice bucket:

- Take the temperature: 20 seconds- Take ice cube: 30 seconds- Put ice in the bucket: 30 seconds- Check the temperature of the wine : every ten minutes- Maintain: remove the wine from the bucket after 3 minutes, and put it back after 5 minutes ; do it again- Be careful not to put water on the table- Does the wine is aerated ? No- Go on…Conclusion : after 40 minutes, you have the beginning of a balance, not more…

b. The Personnel Waiter:

- Take the capsule from the freezer : 20 seconds

- Introduce in the product : 5 seconds- Click to start and choose you

temperature : 5 seconds

The PW takes over and will call you when the wine is ready to be served.

Enjoy .

Conclusion : 30 seconds, Ready ! thanks the

capsule

The market is looking for this solution! Here are some of the closest products

D-VINEBreath and bring to specified temperature.Price: 890€ you have to order their wines’ selection : what about your wine bottles in your cellar?none accepted on the code of wine

The ice bucket a classic and unexpensive product (10-50€). no regulation, no breathability no control of the temperature.Reminder : wine too cold, wine too close !

wine cellar with operating

temperatureBreath and bring to

specified temperature.Price : 2500€the temperature control is lost as soon as the wine is taken out

The Decanter classic, consensual, traditional, different prices (20-200€)No influence on the TemperatureNot able to prepare the wine.

competition• This device is faster : you need only 30 seconds to prepare your wine,

and it will tempered the wine in about 10 minutes• It’s 4 times cheaper than our currents competitors• It is so simple : only one touch• It is twice unique :

- Only this device can combine precise temperature AND oxygenation- And it can stay on the table, amongst the consumers !

1. From the functional point of view, the real break is able to regulate the temperature of the wine for all its service, and this on the table.

All the currently system are passive. This one is active, it’s the first time. We answer to a strong request, no competitors and a patent!

2. The cost is in line with the target selling price and the market margin coefficient3. There are 40 millions consumers expecting for !

And for a brand, it’s a opportunity to introduce a high-end product directly into the consumer environment. This is an value added.

why it will be a success ?

“The wine is made. The intervention towards him is

restricted, we must just bring it to a good temperature,

choose a carafe and appropriate glasses.”

Philippe Faure-Brac, Best sommelier of the world.

Any question ?

Anthony BOULE – Founder

anthony.boule@stclaude.franthonyboule@yahoo.fr

00 (33).6.03.80.42.53

Today :A proof of conceptEngineering skillsA patent

Thank You !Tomorow:

A transfer of technologyThe unique device on the marketand more products with this

technology…