Direct Marketing selling

Syed izhar

Direct Marketing

• Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using market middlemen, wholesalers, advertisers and retailers.

• Direct selling can be conducted one-on-one, in a group or party format, or online.

• According to the World Federation of Direct Selling Associations (WFDSA), 87 million people, roughly the population of Vietnam, are part of the global, direct-selling sales force. Direct sellers around the world have $132 billion in sales annually

Direct Marketing Channels

ABOUT IHL

• Idea holding limited offering wide range of industrial shredding systems. shred’s shredders are pioneer in India manufacturing, marketing and service facility.  

• Almost 60 year experience in engineering component and shredding tooling, SHREDO has gone deep through the research, advancement and construction of reusing and recreating techniques that are eco friendly as well as affordable.

• A reputed member of EEPC India, ICC, SSI and ESC, we have an age old name to maintain and hence never negotiate on the quality aspect. Such adherence to quality has helped us be accredited with an ISO 9001:2008 certification

• Idea Holding Limited, are a celebrated Manufacturer, Exporter and Supplier, rated highly by SMERA (SME Rating Agency of India Limited). The comprehensive range of products we deal in includes Shredding Machines, Waste Reduction Machines, Conveyors, Municipal Solid Waste Management and more

IHL Size Reduction Solution

With More Solutions

Mission statement and its element

• Avon's mission statement is to be the company that best understands and satisfies the product , service and fulfilling needs of industry, globally.

• The most important elements, however, are the focus on size reduction solution.

• At IHL, the "direct" part of direct selling also refers to the personal component of this sales; it’s about building relationships with people and offering them a high level of service and personal attention.

The Principles That Guide Avon

1. To provide individuals an opportunity to earn in support of their well-being and happiness;

2. To serve industries throughout the world with products of the highest quality backed by a guarantee of satisfaction;

3. To render a service to customers that is outstanding in its helpfulness and courtesy;

4. To give full recognition to employees and Representatives, on whose contributions IHL depends;

5. To share with others the rewards of growth and success;

6. To meet fully the obligations of corporate citizenship by contributing to the well-being of society and the environment in which its functions; and

7. To maintain and cherish the friendly spirit of IHL.

Cross selling• Cross-selling is a practice of marketing, promoting and selling

an additional related or unrelated product with the main product. Thus it ensures economies of scope by reducing average cost of marketing of two or more brands of the same company.

• And since high customer interaction leads to better understanding of customer`s additional needs and wants .

Internet Marketing• Another popular and cost effective sales strategy adopted by

many Avon dealers is writing informative articles in websites such as Associated Content and Ezinearticles.com. These articles are linked to their Avon business website. This is an excellent way to drive traffic to websites and increase sales.

Business website for representative

About Business Website• Customized social media environments for Representatives to

reach customers and other Representatives.• A personalized eBrochure widget to ensure that customers are

never more than a few clicks away from ordering, sharing the eBrochure with friends and creating a viral sensation.

• Online training and sales tools.• A new application for Sales Leadership Representatives to

more effectively monitor their Representatives’ orders.• “Intelligent ordering,” which makes it easier for Representatives

to place their orders with Avon and ensures that they receive special product offers that are relevant to them.

• A widget which lets Representatives embed the latest Avon TV advertisements and videos into their own social media platforms.