Zong presentation By Zebi Butt

2By - Zohaib Butt M.Com (A) 0123 UCP

3By - Zohaib Butt M.Com I (A) 0123 UCP


ZONG is the first International brand of China

Mobile, launched in Pakistan. China Mobile is

the world's largest telecom operator. Having a

customer base of over ,

its network routes

every day and handles

5By - Zohaib Butt M.Com (A) 0123 UCP

In 2003, Millicom, bought Paktel.

In 2004,Paktel launched GSM services in Pakistan.

In January 2007 Millicom sold Paktel for $284 million to

China Mobile (CMPak).

So far CMPak has invested more than US$ 2500 million in

telecom sector in Pakistan.

In 2007 China Mobile Company introduced its new brand in

Pakistan called “ZONG” formally “Paktel” with

introductory slogan or .


“Making Communication Exciting”

To be the Leading Mobile Operator of Pakistan by

continuously innovating and offering exceptional

quality services; to be a good corporate citizen and

envoy of friendship between China and Pakistan.


Total Permanent Employees 788

Total Outsourced

Employees 1704

Male 90%

Female 10%

20-3055%

31-4036%

41-507%

51-642%

Age AnalysisAvg. Age 32 Years

8

Market Share is 6.1%

By - Zohaib Butt M.Com I (A) 0123 UCP


China mobile is a Strong Historical and trusted Brand.

Continuously improving its Network Services.

Backing of World’s Largest Mobile Company.

Strong relationship with the Government and PTA.

Nation Wide Lowest Rates

Strong Image of Parent Company

Network Portability


Weak brand image - still fairly new to the market

Acquisition from Paktel which was not Popular Brand

Bad Management Information System

Label of “Chinese Brand”


o Can expand globally from Pakistan

o Can win the customers of its competitors by

providing them superior service on lower price.

o Zong can introduce new products such as dish

TV

o Opportunity of grow its customer base due to

increasing trend of using mobile phones.


o Threat of new entrance

o Bargaining power of buyers

o Threat from other cellular brands

o Bad economic/security conditions of the country

o Electricity & Energy Problems



CEO

COO

DRICTOR Customer Service

Regional Manager Central 1

Regional Manager Central 2

Regional Manager North

Regional Manager South

CSC Manager

Customer Service

Representative

Finance Officer


CSC Manager

CSR (Value added services)

CSR (prepaid information)

CSR (postpaid information)

CSR (GPRS setting)

Finance officer



Fayyaz Hussain Hashmi

Sr. Manager HR, (Human Capital & Compensation)

• Qualification: MBA, Post Graduate Diploma in Strategic HRM, Diploma in Global HR Management.

• Experience: 17 Years total HR Experience. 05 Years at Zong.

Shumaila Afzal

Sr. Manager OD, (Performance Management & HR Operations)

• Qualification: MBA

• Experience: 6.5 Years total HR Experience. 2 Years at Zong


Build capacity to grow , short term ,medium term

and long term

Strengthen Organization & People Capability

Institutionalize H.R Processes /Interventions

Become Employer Of Choice

Partner in Successful Transformation



Employee Facilitation /

Daily HR Operations

Grievance Management &

Employee Counseling

Strong reporting of

Exit Interviews

Entertaining Event

Management

Corporate Social Responsibility

Staff Welfare activates

•Hajj Draws• Independence Day celeb• New Year Celeb•Ramadan Meals & EidCakes•Health Club

•Flood relief fund•Swat IDPs•Environment Protection Activities•Scholar ship Prog for UET students•Support to rain affecties in sind



Memos

Reports

Meetings

Face to Face discussions

Teleconferences

Videos

E-Mails

Conferences


Customers Service

Competitors

Distributers

Advertisement on Busses, Rikshaws

Campaigns

Electronic Media

Social Media

Print Media

Government

PTA

Tax Department25



is set of correlated tools that work together to achieve

company’s objectives


Product means offerings of a company, and

ZONG is offering its customers Services as well

as products. In services ZONG is offering

followings:

o Postpaid Packages

o Prepaid Packages

o Value Added Services


ZONG is offering its products and services at a low price so

ZONG is using price penetration because all the packages

(postpaid and prepaid) are very low priced and also other

value added services are also very low in cost. Some of

them are absolutely free of cost like:

o Missed Call alert

o MNP

o Conference Call

o E-Care


ZONG is promoting its products and services in many

ways like:

o Print Media

o Billboards

o T.V Add

o Mobile Promotions

o Through Local Cable

o Internet

o Offerings


Place means that how a company reach to its customers

or how a customer can get product of a company.

ZONG is reaching to its customers in the following

manners:

o Franchises

o Customer Service Centers

o Retailers

o Through Student Entrepreneurs


32

o

o

o

o

o

o

o

o

o

o

o

o

o

o

o

o33By - Zohaib Butt M.Com I (A) 0123 UCP

o

o

o

o

o


Yaari Call

Zongopedia

Video On Demand

Islamic Portal

Sports

Ringtones

Games

Buddy Chat Rooms

Wallpaper

Breaking News


o Zong offers several promotions, services and packages to

cater different needs of a wide variety of customer base.

o They have done considerable research In order to

understand customer needs of this country based on their

cultural as well as religious compulsions

o Zong is Innovative and use young/experienced talent in

order to reach the top.


By - Zohaib Butt M.Com I (A) 0123

38

oWhat is the Market

Share of Zong in

Pakistan?



o Number Of Total

Employees in Zong ?


oWhat is The Name of

CEO Of Zong ?


oHow Much Zong Invested

in Telecom Sector in

Pakistan?

42

Education

Zong presentation By Zebi Butt