Embed Size (px)
DESCRIPTION
Presentation by Nick Frankle, D5240 Membership Chair at the Zone 26 Assembly on March 19, 2011
Citation preview
Zone 26 Assembly South
Membership Development
MembershipDevelopment
Nick FrankleMembership Chair, 2010-11
Rotary District [email protected]
Zone 26 Assembly SouthMarch 19, 2011
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
It’s Our Business
2
RECRUIT RETAIN
REACH OUT
SALES SERVICE
ADVERTISING
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
Setting Goals
3
Where do we want to be at the end of the year
Start with 60
-10% = 54Planned attrition
+12 = 66Required for goal
Goal: 10% Growth
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
Our Target Market: People Who Share our Core Values
4
Fellowship
Integrity
LeadershipService
Diversity
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Action-oriented clubs focused on service
• Meaningful programs and communications
• Growing, vibrant, and innovative clubs
• Public awareness of accomplishments
• Supportive Rotary leadership with focus on local clubs and communities
• Fun and fellowship
What Does Our Market Want
5
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
What Is Our Product?
6
Interesting meetings Meaningful programsParticipation events
Community involvementEmpowered members
Business opportunities
AN ACTIVE CLUB
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
“… it is important to reach large numbers – non-Rotarians as well as Rotarians – and you cannot reach large numbers privately.“
– Paul Harris, founder of Rotary
Reaching Our Target Market
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
Increase Community Awareness
• Know your local media and how to access them• Service projects that meet a community need • An international service project supported by
your club• Stories with a strong emotional element
• Have a large check for making presentations• Wear your Rotary pins and logos proudly• Have a club elevator speech
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Ask the community organizations you support to write an article for their newsletter or website
• Participate in your Chamber of Commerce
• Display the Rotary logo at and on your projects
• Involve organizations you support in your club’s community activities
Build Partnerships
9
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
10
Rotary is a remarkable organization filled with hardworking and generous people.
Thank you Rotarians for all your support!
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
LIVE PRESENTATION TIME!A LOOK AT SOME KEY TOOLS WE USE
Protect the men in our lives
SOCIAL MEDIA AND PUBLIC RELATIONS
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
Putting it all together - Create a plan
Public Relations is a regular activity forAvenues of Service
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
Retention
13
Most Members Leave Rotary……
“Because they don’t know what they don’t know about the organization they joined”
Begins the Moment the Prospective Member is First Introduced to Rotary
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Does your club look like your community
• Look at classifications where your club has voids
• Find prospective members in other aspects of your life
• Welcome people who seek you out– Referrals from Rotary International– People dropping in
Identify: Rotary Fills A Need
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Business Networking– Customers– Expertise
• Giving back to the community
• Fellowship and Friendship
• International experience
• Resources for a favorite cause
• Making a Difference
WIIFM?
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Develop and distribute a club brochure or handbook
• Don’t let a prospective member leave your meeting empty handed
• Follow up with each visitor to the club – including speakers
• Maintain contact with prospective members
• Keep in touch with members who have left your club but are still in your area
Inform: Maintain Contact
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Educate club members regarding the procedures for extending an invitation to a prospective member.
• Develop a plan for inviting prospective members
• Build supportive membership teams
• Recognize members who invite & propose members
• Invite prospects to service projects and special events
Invite: Involvement Precedes Membership
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Establish a formal pre-induction process– Understand the prospective new member’s interests– Ensure that new members understand what is expected of
them as a member of your Rotary Club
• Provide a process that enables new members to provide feedback
Orient: Prepare Prospects for Rotary
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Make induction an important event– Sufficient time– Welcoming and enthusiastic – Invite family members and colleagues– Recognize New Member’s Sponsor– Remind them of their commitment to share their skills and resources– Permit new member to speak to the club
• Present a New Member Information Kit – RI Materials: Four Way Test Plaque/Badge/Literature/Member Access– Club Materials: Club Shirt/Mentor/Web Site Info– Certificate of Membership
Induct: Make It Memorable
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Utilize the Rotary Web Site Section for New Members
• Implement a formal Rotary and Club orientation program – STAR (Special Training for Action in Rotary)– Use a Mentoring Program with specific responsibilities and time
lines – Establish an effective red badge program to introduce new
members to different aspects of your club and of Rotary
• Include continuing Rotary education as a part of your club meeting agendas and programs
Educate: About Rotary and the Club
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Get the new member active in the club: committees, fundraisers, community events, social activities
• Ensure that time spent at meetings is productive and meaningful
• Provide opportunities to learn about members’ business and passions
• Follow up with new members to see if their expectations are being met. Good idea for members that you haven’t seen for a while
Involve: Meet the Member’s Needs
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
• Involve family members
• Schedule family-friendly events
• Consider replacing your fifth-Xday meeting with a hands-on project or a social event
• Help your members – they are your family– Your club has members with expertise in a multitude of areas. – Make this knowledge available so that members experiencing
challenges have an initial source of diverse knowledge and experiences.
Rotary is Your Family
22
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
Some Membership Truths
• The problem is not recruiting – it is retention. Retention begins with the first contact
• One size does not fit all: membership programs must be tailored for local needs
• Long-time club members also need special attention
• Communication is the key: to your members and then to your community
• Doing the same old thing has two problems: same and old
• It’s ok to be innovative – think outside the box
• Membership is teamwork: every member of your club is on the membership committee
23
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
Achieving Membership Success!
24
SlideDistrict XXXX
Membership Seminar
Zone 26 Assembly South
Membership Development
25
US
C C E SS
