© 2011 Zeta Interactive – Proprietary & Confidential 1

Learn How Zeta Interactive

Drives Measurable Results

for Technology Companies

© 2011 Zeta Interactive – Proprietary & Confidential 2

CREATIVE AOR SUCCESS STORY: HEWLETT-PACKARD

Twelve Years of Innovation and Creativity

TouchSmart

Online Strategy, Site Design,

Content, Copy, Optimization, and

Maintenance

SmartColor Mobile Site

Site Design, Development, and

Maintenancie

End-of-Life Products

Capture and Redirect Search Traffic

Landing Page Design and

Optimization

© 2011 Zeta Interactive – Proprietary & Confidential 3

WEB AOR SUCCESS STORY: HP CONSUMER

Leverage Celebrity endorsements

to promote products and enhance

brand image

Leveraging High-End Endorsements to Increase Product Sales

Vivienne Tam special edition

notebook “Digital Clutch”

campaign:

Display advertising, social media,

Facebook, interactive demo and

microsite experience

Gwen Stefani limited edition

Kanji camera:

Display advertising,

sweepstakes, microsite

experience with interactive

demos

© 2011 Zeta Interactive – Proprietary & Confidential 4

SEARCH SUCCESS STORY: SONY ELECTRONICS

With Zeta’s guidance, Sony used product

extensions to bring its storefront to

Google.com, highlighting and promoting

its most valuable products

Extending a Storefront to Google.com through Product Extensions

Utilized product extensions to highlight specific product offerings on Google.com:

Let users window shop for Sony’s products while still on the search results page

Results in more qualified clicks and visits to Sony’s site

Allows advertisers to link their Google Merchant Center feed to their AdWords account

More Qualified Traffic

Using product extensions, Sony was able to receive more highly qualified traffic on Google

Increased Conversions

Sony saw a 9% uptick in conversion rate for users that clicked on a particular product within the plusbox, as compared to classic search ads

Better Results

Allowed advertisers to customize which products display in the product extension

Customized products that displayed in product extensions

In result, the “premier products that Sony wanted to feature were front and center on Google.com”

© 2011 Zeta Interactive – Proprietary & Confidential 5

SEARCH SUCCESS STORY: TURBOTAX

To amplify online visibility on major search engines, maximize sales of software, and

strategically gain share in the increasingly competitive landscape.

SEM Leveraging Search for Big Returns During Tax Season

Driving maximum results, revenue and brand

leadership during the peak season:

Secured additional click-throughs & visitors

Increased prominence in search engines

Used channels to drive increased sales and

revenue during tax season

Used paid search techniques, including geo-

targeted campaigns, custom landing page

development, etc

20% increase in clicks

Improving cost-per-acquisition by nearly 17%

Driving a 52% increase in total revenue YoY from

SEM

DMA’s prestigious Echo Awards 2010 Finalist

“Our campaign with Zeta Interactive has enabled us to

reach all of the milestones we set out to achieve with our 2010 search campaign. The Zeta search team’s

strategies, insights and knowledge of the search

landscape proved to be invaluable to our brand.” Margaret Willette

Search Engine Marketing Manager for TurboTax

© 2011 Zeta Interactive – Proprietary & Confidential 6

LANDING PAGE TESTING SUCCESS STORY: TURBOTAX

Improve TurboTax signups for searchers using IRS-related keywords

Control was a well-tested landing page

Optimizing Landing Pages for Increased Results

Existing Landing Page received a very

high bounce rate from IRS term-related

searchers

Zeta Interactive included content to help

visitors find what they’re looking for:

Tax Guides, Refund Info.

Included “IRS” and related words on the

page to improve relevancy and quality

score

Included calls to action that are explicitly

descriptive to drive higher click-throughs

11% lift in form completions vs. the

control.

Before

After

© 2011 Zeta Interactive – Proprietary & Confidential 7

SEM SUCCESS STORY: NEUSTAR - ULTRADNS

Improve conversion of paid search traffic for UltraDNS Traffic Management Services

Control was an existing information page on the UltraDNS website

Generating a 400% Lift from Landing Page Redesigns

Organize and streamline

content to make it easier to

scan and read.

Create visual interest on the

page using color and imagery.

Incorporate the Request form

onto the page and reduce the

number of required fields.

400% lift in form completions

vs. the control.

Success from this project lead

to Landing Page optimization

across their products, and

eventually a site redesign.

Before

After

© 2011 Zeta Interactive – Proprietary & Confidential 8

Unique Combination of

Strategic Insights, Services &

Best-of-Breed Technologies

© 2011 Zeta Interactive – Proprietary & Confidential 9

WHY ZETA IS DIFFERENT

Who We Are:

Leading full-service agency providing integrated, interactive marketing solutions for many of the world’s

leading brands including CENTURY 21, Martha Stewart Omnimedia, US Airways and Sony Electronics.

Why We’re Unique:

Our combination of expertise and technology drive significant growth and ROI for our clients

Deep channel expertise

Website development, search, social, email, mobile, digital publishing

Multi-disciplined team

Creative, analytics, marketing, channel-specific & technology expertise under one roof

In-house development and technical resources

Team of over 200 technicians & product developers work with subject matter experts to create solutions built for today’s marketing challenges

Cross-channel integration experience

Leverage knowledge of multiple channels to optimize entire customer experience

No other agency can match our mix of services, focus, technology and expertise.

Zeta Interactive is uniquely positioned to help you succeed in today’s complex digital environment.

Offices & Team:

5 Offices Worldwide

Primary offices: New York, San Diego

Number of Employees: 340 (worldwide)

A New Kind Of Agency Built For Today’s Digital Environment

© 2011 Zeta Interactive – Proprietary & Confidential 10

AN INTEGRATED, AUDIENCE DRIVEN APPROACH

Combination of Strategic Services & Technology

OPTIMIZATION Goal Focused – Data Driven – Revenue Focused

EMAIL

MARKETING

SEARCH

MARKETING

SOCIAL MEDIA

MARKETING

MOBILE

MARKETING DIGITAL PUBLICATION

MARKETING

FOUNDATIONAL CHANNEL SOLUTIONS

STRATEGIC DIGITAL AGENCY SERVICES

BRAND & CREATIVE WEB

DEVELOPMENT

AUDIENCE

DEVELOPMENT MEDIA

STRATEGY &

ANALYTICS

Acquire Retain Grow Winback

Clients’

Audience

© 2011 Zeta Interactive – Proprietary & Confidential 11

REPRESENTATIVE CLIENT EXPERIENCE

Deep Industry Expertise

Finance

Tech Health &

Beauty

Entertainment

Publishing

B2B

Consumer

Goods

Travel &

Hospitality Education

Energy &

Utilities

Real Estate

Manufacturing

© 2011 Zeta Interactive – Proprietary & Confidential 12

zetainteractive.com