Xbox OneBy Mitchell, Ryan and Brandon

Story board

Aims & ObjectivesThe aims and objectives of this marketing campaign is to sell the Xbox One for the holiday season. I t is also to show how the product isn't just an independent tool and that it can be linked online with others to enjoy the same product. The campaign is also to spread awareness that the new Xbox is being released so that the audience are informed and will be interested to buy it. This advert will also show the connection between friends.

Legal & Ethical IssuesCopyright – We have to make sure that any brands used within the advert, just as Microsoft itself, we have permissions to use them. This included the clothes the actors wear and also any food/drink that may be in the back ground. We must ensure that either we have the correct permissions to use them or make sure that the brand isnt in shot or is out of focus. If we cannot get the correct permission we will make sure that no other branding is used apart from the Xbox brand. Also the music used will be loyalty free.

Distribution Schedule

Budget & Equipment Camera, equipment and lighting - £980 per dayCostume and make up - £389 per dayEditor – £1600 per daySound and sound editor – £487 per day Total budget : £7000

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