Xbox One: Midnight Launch Events Playbook · Xbox One: Midnight Launch Events Playbook FULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES • Pre-Order Any Xbox One

Xbox One: Midnight Launch Events PlaybookFULL LINE STORES SPECIALTY STORES KI TOURNAMENTS OUR TEAM RESOURCES

Microsoft Retail Stores

Xbox One Midnight Launch PlaybookNovember 2013@ 10PM – 1AM

11/11/2013Microsoft Confidential 1


Overall Launch for Xbox One

Microsoft retail store will be the desired

destination for customers who want to experience

the Xbox One first hand, and learn about all of

the benefits.

To achieve this, we will

• Land in-store Xbox One demos and game play

that will live in the store and are not event

specific

• Deliver rich training to ensure we have the

most knowledgeable sales associates on the

Xbox platform

• Partner with industry celebrities (e.g.: Major

Nelson) and execute events building the

Microsoft retail store brand with gaming

audience

Midnight Launch Events

• Microsoft retail stores, both full line and

specialty, will host midnight launch parties for

the release of Xbox One on the evening of

November 21.

• FULL LINE:

• Date & Time: November 21 @ 10PM – 1AM

• All full line stores will host midnight launch

parties with $5k in prizes.

• In six locations, we will host larger Killer Instinct

Ultra Fighter tournaments with over $25K in

prizes.

• SPECIALTY:

• Date & Time: November 22 @ 12AM

• In all specialty locations, Microsoft retail stores

will open their doors for business starting at

12AM to sell Xbox One games and devices.

ALL MIDNIGHT LAUNCH EVENTS OVERVIEW



• Pre-Order Any Xbox One Title, Get a $10 Microsoft

Store Gift Card

• Trade-in Select Xbox 360 Title, Get Same Xbox

One Title for $9.99

• Preorder Select Xbox Title, get 1600 LIVE Points

Upon Redemption

ALL MIDNIGHT LAUNCH EVENTS OVERVIEW


http://storeportal/Merchants/_layouts/listform.aspx?PageType=4&ListId=E5282192-7E2A-4669-9D98-3610DE52170C&ID=251&ContentTypeID=0x01007F3ECEC950C04143B8105B9D8929F893009A80EF5817E70549B0B92C3FD3A8C8F2




FULL LINE STORES




Execution GuideDate Start Time End Time Item Owner

10/23 - - Review playbook which includes a link to the 11/21 launch night experience guide Store Manager, CDS

10/23 - - Post event information into CRM CDS

10/24 - - Facebook event now available; promote and ask your mall to promote CDS

10/25 - - Email mall management the mall management event briefing information CDS

10/29 - - Schedule staff for launch night with HR ASM, recommendation on staffing here CDS, HR ASM

10/24 - - Review marketing materials available for CDS and start promotion CDS

11/1 - - Schedule walk through with mall management market and security team to review

run of show, stanchions and security placement, any costs associated with keeping

the mall open can be bundled into our monthly rent invoice

Store Manager, CDS

11/1 - - Schedule security with help desk and stanchions with local vendors (note for

stanchion costs, expense using store manager credit card and charge back to

marketing IO/GLs provided.)

11/6 - - Review the Xbox One swag catalog and place any orders via the marketing request

form using your regular monthly swag budget – take note of production lead times

and allow time for shipping if you want the items in time for launch. You may

continue to pass out swag post launch.

CDS

11/14 - - Receive flyers in store and promote preorders and the midnight launch to

customers, tracking information will be posted here

Inventory, CDS, All

Employees

11/14 - - Contact your local health department prior to hosting all events with food and

beverage to find and follow your local health code policies.

CDS

11/19 - - Receive midnight launch event kit and tracking info located here Inventory, CDS

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Playbook - Xbox One Midnight Launch.pdf

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Xbox-Experiences-for-11212013.pdf

https://www.facebook.com/MicrosoftStore/events

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Event Info - Mall Communication - Xbox One.pdf

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Collateral - Xbox One Midnight Launch.zip

mailto:[email protected]?subject=HELPDESK REQUEST:

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Swag Catalog - Xbox One Midnight Launch.pdf

http://storeportal/Merchants/Lists/SignTracking/AllItems.aspx



Execution GuideDate Start Time End Time Item Owner

11/19 - - Place food order for up to $500 in food and expense using store manager

credit card and charge back to marketing IO/GLs provided. NOTE: McDonald’s

will no longer be providing food for all stores.

CDS

11/19 - - Review roles and responsibilities with staff working the event CDS

11/20 - - Buy tournament & giveaway prizes using credit memos – $5000 in prizes Inventory, CDS

11/20 - - Review Backorder Process Inventory, Staff

11/21 - - Print out parental consent form for game play for children ages 14-18. CDS

11/21 - - Distribute launch night t-shirts to staff prior to event (may wear earlier based on

store manager discretion – just make sure you have enough shirts for launch!)

CDS

11/21 - - Setup a laptop for email signups at www.microsoftstore.com/connect, and

encourage customers to go to www.facebook.com/Microsoftstore for more info

on future tournaments, events, and promotions.

CDS

11/21 10:00 PM 12:00 AM Doors open, video wall is up, free game play begins, you can ring out preorders

starting at 10PM, so customers can pickup at 12:00 AM. Refer to 11/21 launch

night experience guide for more info.

CDS

11/22 12:00 AM 1:00 AM Line up preorders on the left side of the answers desk and non-preorder on the

right, have runners available to run product between inventory and the answers

desk

Inventory, Staff

11/22 1:00 AM 2:00 AM Fill out the recap form and attach photos to your recap CDS

11/22 - - Send a Kudos to the top people who rocked the midnight launch Everyone


http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Credit Memos - Xbox One Midnight Launch.xlsx

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Backorder Process - Xbox One Midnight Launch.pdf

http://www.microsoftstore.com/connect

http://www.facebook.com/Microsoftstore


http://storeportal/Community/Lists/Recaps/AllItems.aspx

https://mskudos.cloudapp.net/


FULL LINE LAUNCH NIGHT EXPERIENCE GUIDE

The launch night experience guide for all stores is located here.




• Event Kit will arrive on 11/19 and will include• Green shirts for associates

• 50 – Black shirts for the first 50 people in line

• 50 - Backpacks

• Xbox One Controller Keychain Giveaways (quantity still in production)

• Store Setup:

• 1 – Raffle tickets & bowl/container

• 1 – Laptop

• Plano for the evening of launch will be posted to the store portal and will include the exact number of Xbox’s

• GAEM Units & Xbox 360s will not be used during the event

EVENT KIT & SETUP CHECKLIST



Launch night inventory for full line stores is as follows:

• PREORDERS: We will have console inventory to cover all preorders at each store location.

• ADDITIONAL UNITS: Additional allocation information is not known at this time.

• DEMO UNITS: Demo inventory used on Plano will be sent separately.

• GAEM UNITS: Additional consoles for the GAEM units are not currently in scope until January due to inventory constraints.

XBOX ONE CONSOLE INVENTORY



SPECIALTY STORES



EXECUTION GUIDEAll specialty store locations are expected to open at midnight for the midnight launch events. We will be hosting MLG gamers at larger specialty store locations and will be in contact with each store as we get closer.

Here is your execution guide:

Date Start Time End Time Item Owner

10/23 - - Review playbook which includes a link to the 11/21 launch night experience

guide

Store Manager

10/25 - - Email mall management the mall management event briefing information Store Manager

10/29 - - Schedule staff for launch night with HR ASM, recommendation on staffing here Store Manager, HR ASM

10/24 - - Review marketing materials available for CDS and start promotion Store Manager

11/1 - - Schedule walk through with mall management market and security team to

review run of show, stanchions and security placement, any costs associated

with keeping the mall open can be bundled into our monthly rent invoice

Store Manager, CDS

11/1 - - Schedule security with help desk and stanchions with local vendors (note for

stanchion costs, expense using store manager credit card and charge back to

marketing IO/GLs provided.)

Store Manager

11/1 - - Receive flyers in store and promote preorders and the midnight launch to

customers, tracking information will be posted here

Inventory, Store Manager,

All Employees

11/15 - - Receive midnight launch event kit and tracking info located here Inventory, Store Manager

11/15 - - Review roles and responsibilities with staff working the event Store Manager

11/21 - - Distribute launch night t-shirts to staff prior to event (may wear earlier based on

store manager discretion – just make sure you have enough shirts for launch!)

Store Manager

11/21 11:00 PM 1:00 AM Open at midnight for launch night console and game sales Store Manager

11/22 1:00 AM 2:00 AM Fill out the recap form and attach photos to your recap Store Manager

11/23 - - Send a Kudos to the top people who rocked the midnight launch Everyone


http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Playbook - Xbox One Midnight Launch.pdf


http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Event Info - Mall Communication - Xbox One.pdf

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Xbox_One_Midnight_Launch_Marketing_Toolkit.zip

mailto:[email protected]?subject=HELPDESK REQUEST:



http://storeportal/Community/Lists/Recaps/AllItems.aspx

https://mskudos.cloudapp.net/


SPECIALTY LAUNCH NIGHT EXPERIENCE GUIDE

The launch night experience guide for all stores is located here.




• Event Kit will arrive on 11/19 and will include• Green shirts for associates

• 50 – Black shirts for the first 50 people in line

• Xbox One Keychains (qty still in production)

EVENT KIT & SETUP CHECKLIST



Launch night inventory for specialty stores is as follows:

• PREORDERS: We will have console inventory to cover all preorders at each store location.

• ADDITIONAL UNITS: Additional allocation information is not known at this time.

• DEMO UNITS: Demo inventory used on Plano will be sent separately.

XBOX ONE CONSOLE INVENTORY



KILLER INSTINCT TOURNAMENT STORES



Stores

Seattle, Lone Tree, Orlando (Florida Mall), San Diego, Houston, and Boston

Overview

Microsoft retail stores will host six Xbox One Killer Instinct Ultra Fighter Tournaments in our six larger gaming community stores on 11/21 @ 8PM.

• Through a 16-console Killer Instinct Ultra Fighter Tournament, we will narrow 256 players down to one Ultimate Fighter per store.

• The winner from each location will be flown the following day (11/22) to our Jacksonville, FL store openings for a final Killer Instinct Ultra Fighter Showdown on stage right before the Macklemore concert on 11/23.

• The Showdown gameplay will be streamed on the large concert monitors for the 2000+ attendees to watch.

• Major Nelson will be our Showdown host, eSportsannouncer and commentator on stage with our finalists.

• Our Killer Instinct Ultimate Fighter Champion will be congratulated with a gold fighter belt and a final round against game creator Ken Lobb (still being finalized).

• Major Nelson and our Store Manager for Jacksonville will then introduce Macklemore for his concert appearance directly following the Showdown to fans in attendance.

KILLER INSTINCT ULTRA FIGHTER TOURNAMENTS



Killer Instinct has gained incredible momentum since its announcement on Xbox One at E3. Fans are excited about this game and many have posted in forums on news articles and told us directly at consumer shows that Killer Instinct is the main reason why they are buying an Xbox One.

KILLER INSTINCT BACKGROUND & JUSTIFICATION



• Store Associate (1): dedicated to walking the line outside from store open until event begins informing customers how the event will take place. Best practice speech to come.

• Store Associate (1): dedicated to KI game event including all Xbox boxes consoles/controllers, testing, etc. (liaise with store manager who we assume will need to be dedicated to all things launch night). MUST ATTEND TRAINING THE NIGHT BEFORE FROM 9PM – 11PM

• Store Associates (including CDS) (4): dedicated to the gaming stations (4 screens/person = coverage for all 16 screens) to assist with any tech troubleshooting, navigating game set up, etc. (will support the BAs who are dedicated one per screen). MUST ATTEND TRAINING THE NIGHT BEFORE FROM 9PM – 11PM

• Store Associate (1): dedicated to food table and restrooms as restrooms will be roped off for the first two hours of the event

• Brand Ambassadors (23): 16 – one per screen to direct game play, cheer gamers and record scores; 5 – registration/line management; 2 – runners

• Store Manager (1): Oversee staff and sales

Roles and Responsibilities



Generic Event Layout


Monitors for Heats

103 used for Final 8, Final 4, Semi Final and Final

Final 8, Final 4, Semi Final and Final in Theatre

One LinePre-orders and/or Game Registration

depicted by identifying lanyard

Registration

Pre-numbered line for Pre-order Pick up

Registered gamers awaiting first or next

heat123456

91011121314

1-16

Final 8

Winners

Line for

gamers

awaiting

Challenge

rs

78

16 15

Stanchion line behind players. ‘On Deck’ players standing behind

designated monitor.

Stanchion line behind players. ‘On Deck’ players standing behind designated

monitor.


Timeline

• 11/21

• EVENTS:

• 8PM – 1AM – Midnight Launch in all stores & Xbox One Killer Instinct Ultimate Fighter Tournaments in six large markets

• 11/22

• STORE OPENING:

• 10:30 AM – Jacksonville, FL Store Opening Ceremonies

• 11:00 AM – Microsoft store opens (free concert ticket distribution)

• EVENTS:

• (Travel day) Participants fly to Jacksonville, FL

• 11/23

• EVENTS: (exact timing is still in progress)

• 12:00 PM – Gates open for concert

• Macklemore and Ryan Lewis to arrive in FL

• Killer Instinct Final Showdown with Major Nelson, Ken Lobb (not final), and our six contest winners

• Concert scheduled to start with Macklemore and Ryan Lewis

TIMELINE & PRIZES



Prizes

• Xbox One Killer Instinct Ultra Fighter Tournaments

• 1 Winner from each store wins the Ultimate Xbox One Gaming House worth $5K

• Includes Xbox One, all launch night titles, year of Xbox Live

• Plus a trip on 11/23, the day of launch, to play in a final showdown on stage in Jacksonville, FL to determine the Killer Instinct Ultra Fighter Champion, and a final match again game creator Ken Lobb

• Meet Macklemore and concert to follow tournament

• 2 Place – All launch night titles Xbox One and a year of Xbox Live, $1000

gift card to the store

• 3 Place – All launch night titles for Xbox One and a year of live

Prizes totaling $25K per store

Announcements

• You may let customers know that we will be hosting a 256 person Killer Instinct Tournament at your retail store.

• The date we will publically announce the tournaments hasn’t been set as we are working on alignment with the Xbox team for a formal announcement.

• As soon as we do know, we will be sending you promotional materials to promote, promote, promote!

PRIZES & ANNOUNCEMENTS



CRM LISTINGTitle: Xbox One Killer Instinct Ultra

Fighter Tournament

Site: [Store location]

Types: Midnight Launch Event Visibility: Public

Audience Option 1: Gamer Audience Option 3: -

Audience Option 2: Student

Category Option 1: Xbox

Category Option 2: Other

Room: [Store Room: Theater Room] Service: [Store Event –Accessories]

Resource: [Store Resource: Event Manager] Capacity: 400

Recurrence: Once Duration: 3 hours

Starting On: 11/21 at 6:00 PM Ending On: 11/22 at 1:00 AM

Event Description: Think you’ve got the Killer Instinct? You could have a chance to prove it at the Killer

Instinct Launch Tournament in store on launch night, 11/21, and win a trip to

Jacksonville, FL for the Ultra to meet Major Nelson and Macklemore! Registration

begins at 6pm, tournament play begins at 8pm, general consumer game play

begins at 10pm. Arrive early to secure your place in line – first 50 people will receive

a special giveaway! More info available on Facebook. Console preorders are sold

out at this time and inventory is limited. Arrive early. See you there!



What You Can Expect

Communication – You can expect the marketing team to be in contact with your store manager and CDS to work on event flow and planning. This will include conference calls and email communication leading up to launch date.

Excitement – We expect these six launch events to drive additional excitement, fun for customers and PR to our retail stores.

Matter – We are working with an event agency, Matter, to coordinate the larger scale launch events. Their event coordinators will be on site to manage the event execution in coordination with the CDS and Store Manager.

FURTHER PLANNING


Important Links

Run of Show: currently in generic draft form, store specific final versions available 11/12

Inventory Allocation: Will post allocation here once confirmed

Facebook event invites: Will post once event is announced publically

Marketing Collateral: Will post here once approved

Tracking: Will include signage, flyers, event kits, etc.

Credit Memos: For a gift card in the amount of $5k for the first place winner• 1 Winner from each store wins the Ultimate

Xbox One Gaming House worth $5K

http://storeportal/Community/Documents/Forms/AllItems.aspx?RootFolder=/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Run of Show - Killer Instinct&FolderCTID=0x012000346898567D83444EAA96919B3F5A5803&View=BE5A6047-7EBB-4F35-AC49-DDB7F9747FAB

http://storeportal/Community/Documents/Forms/AllItems.aspx?RootFolder=/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Inventory Allocation&FolderCTID=0x012000346898567D83444EAA96919B3F5A5803&View=BE5A6047-7EBB-4F35-AC49-DDB7F9747FAB

https://www.facebook.com/MicrosoftStore/events

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Collateral - Xbox One Midnight Launch.zip

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Tracking - Xbox One Midnight Launch.xlsx

http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Credit Memos - Xbox One Midnight Launch.xlsx


OUR TEAM



Staffing

• Schedule 20-30 people depending on your store size, preorder quantity, rain checks, and event size

Roles & Responsibilities

At 10PM:

• Event Host – identify an individual who will act as your overall event host, making announcements about gameplay and raffling off prizes

At 12AM:

• Cashiers – Identify you cashiers for te

• ICE – ICE team should be in the back managing inventory needs.

• Runners – Identify runners to get inventory

from the inventory room and bring product out to the customers.

STAFFING, ROLES & RESPONBILITIES




The following is a script you can use for stand up and down and to email to your team to get them amped about the midnight launch!

Hi, Team – I have exciting news! We’ll be hosting a midnight launch event for Xbox One! The launch is on November 21 from 10PM –1AM. We want to host an epic midnight launch event and to do so, I need your help! Here are some ways you can help promote the launch when engaging and talking to customer on the sales floor, at check out, at events, and at the Answers Desk:

1. PREORDERS: Preorders DRIVE game night attendance and sales. The more console and game preorders we have, the more attendees we have on launch night and the more sales we can rack up on launch night! Because we are out of console preorders, sell preorders of the launch night games – talk up how cool the new device and games are and promote the launch!

2. PROMOTION: When walking customers through our latest promotions, mention the midnight launch party as a great way to come out, have fun, bring some friends and have a chance to win some fun Xbox One prizes!

3. FLYERS: Flyers will arrive on 11/5. As soon as they arrive, I want those things gone! Hand them out to people who are in the gaming section, talk up the midnight launch when people say they are just looking or just browsing, ask them “Have you heard about our midnight launch parties? They’re pretty exciting with early game play, raffle prizes, giveaways for the first 50people in line and a great time for everyone!”

4. TALK UP EARLY GAME PLAY: Talk up the game play “We are one of the only retailers that gets early game play and it’s a key advantage for us!

5. TALK UP THAT MICROSOFT RETAIL STORES ARE THE HOME OF XBOX: We are the home of Xbox. More than anyone, we own the greatest and best console on the market, the console that outsold every other console in the world. Microsoft is the homeof Xbox One and if you’re going to buy your games anywhere, you need to buy them at the home of Xbox. We provide awesome launch night parties that are exciting for core gamers and good for the casual gamers as well.

Alright team, are you ready for an amazing Xbox One midnight launch party?! YEA!

CDS STAND UP & DOWN SCRIPT


RESOURCES



CRM LISTINGTitle: Xbox One Midnight Launch Party Site: [Store location]

Types: Midnight Launch Event Visibility: Public

Audience Option 1: Gamer Audience Option 3: -

Audience Option 2: Student

Category Option 1: Xbox

Category Option 2: Other

Room: [Store Room: Theater Room] Service: [Store Event –Accessories]

Resource: [Store Resource: Event Manager] Capacity: 400

Recurrence: Once Duration: 3 hours

Starting On: 11/21 at 10:00 PM Ending On: 11/22 at 1:00 AM

Event Description: Join us for a midnight launch party to celebrate the launch of Xbox One on Day One

at Microsoft retail stores. Starting at 10 PM local time on 11/21, we’ll showcase the

latest Xbox One games like Ryse, Forza Motorsport 5, Dead Rising 3, and Killer

Instinct. Entertainment and giveaways will be raffled off throughout the evening.

Arrive early to secure your place in line – first 50 people will receive a special

giveaway! Console preorders are sold out at this time, but we will be taking rain

checks up until launch. See you there!



CORPORATE MARKETING TOOLKIT

Your marketing team will be providing you with digital ads, easels, .OFT email templates, and flyers to help you promote your midnight launch.

Download marketing toolkit here.

Item Size

Digital Banners 160 x 600

290 x 170

300 x 250

728 x 90

Flyer 4 x 7

Easel Standard Size

Email Template (.OFT Template) Standard Size

Flyer Template (Publisher) Standard Size


http://storeportal/Community/Documents/2_Programs and Events/Product Launch - Xbox One/Xbox_One_Midnight_Launch_Marketing_Toolkit.zip


How to Promote Your Store’s Midnight Launch Party

CDS & STORE PROMOTION

Type Action Resources

Marketing Toolkit • Use the marketing toolkit provided to

promote, promote, promote with your

local contacts.

Use the marketing resource to advertise

the event to your contacts and groups.

Download the marketing toolkit here.

Partnerships • Bring your partnerships into the

promotion and execution for the

events to help drive traffic and

excitement.

Build partnerships with local community

groups including gaming groups,

research school gaming groups, local

gaming non profits, and leverage for

promotion and launch night excitement.

Preorders • Focus your team on driving game

preorders in store. This will drive

launch night traffic.

Use the list of game titles on launch

night to promote our preorders list.

Gaming Leagues & Gaming Events • Promote actively during gaming

leagues each week to make sure that

our core gamers know when launch is

and when they need to arrive.

Use the marketing toolkit to promote,

advisors, and signage.

Facebook Event • CDSs may include the Facebook event

link in any of their communication to

customers.

Facebook Event:

http://msft.it/XboxOneLaunch


http://msft.it/XboxOneLaunch


On launch day, you’ll be able to enjoy titles from a

diverse range of global developers and renowned

studios. Xbox One launch titles include:

• Assassin's Creed IV Black Flag (Ubisoft, Ubisoft)

• Battlefield 4 (DICE, Electronic Arts)

• Call of Duty: Ghosts (Infinity Ward, Activision)

• Crimson Dragon (Grounding/Land Ho!, Microsoft

Studios)

• Dead Rising 3 (Capcom Vancouver, Microsoft)

• FIFA 14 (EA Sports, Electronic Arts)

• Fighter Within (AMA Ltd., Ubisoft)

• Forza Motorsport 5 (Turn 10 Studios, Microsoft

Studios)

• Just Dance 2014 (Ubisoft Paris, Ubisoft)

• Killer Instinct (Double Helix, Microsoft Studios)

• LEGO Marvel Super Heroes (TT Games, Warner

Bros. Interactive)

• Lococycle (Twisted Pixel, Microsoft Studios)

• Madden NFL 25 (EA Sports, Electronic Arts)

• NBA 2K14 (Visual Concepts, 2K Sports)

• NBA LIVE 14 (EA Sports, Electronic Arts)

• Need for Speed: Rivals (Ghost Games, Electronic

Arts)

• Peggle 2 (Popcap, Electronic Arts)

• Powerstar Golf (Zoe Mode, Microsoft Studios)

• Ryse: Son of Rome (Crytek, Microsoft Studios)

• Skylanders: Swap Force (Vicarious Visions,

Activision)

• Watch Dogs (Ubisoft Montreal, Ubisoft)

• Zoo Tycoon (Frontier Developments Ltd.,

Microsoft Studios)

• Zumba Fitness: World Party (Zoë Mode, Majesco)

LAUNCH NIGHT GAME TITLES


http://www.microsoftstore.com/store/msusa/en_US/list/Games/parentCategoryID.64484500/categoryID.64724100


Use your store manager’s credit card for all expenses for the midnight launch events. When processing expenses, use these IO/GLs for expensing stanchions, security, food, and other launch night event items. As a reminder, these IO/GLs will hit the marketing budget, not your individual store’s P&L.

MARKETING PRODUCT LAUNCH EVENT IO/GLs

Market IO GL

Central 1480229

802000

Northeast 1480230

Northwest 1480231

Ohio Valley 1480232

Southeast 1480233

West Coast 1480234

Canada 8662465

Puerto Rico 8642294



• All issues need to be called into helpdesk. This includes credit memo issues, security issues, POS issues, etc. • Retail Helpdesk

• 855-825-7575

• [email protected]

POS AND ISSUE RESOLUTION


mailto:[email protected]


• Can I make the midnight launch my own?

• YES! Each store should take the corporate guidance provided and then make the midnight launch special in their market and store. With the tools provided and the resources you have in the store, midnight launches are a time to craft a one of a kind experience for our customers.

• Can I outreach to my community groups to bring them in for the events?

• YES! You should absolutely proactively reach out to groups, the mall management, local schools, and other community groups to come in and drive awareness of the midnight launch party.

• Can I reach out to media, radio, newspapers, bloggers, etc?

• NO, we must let our PR team manage all outreach, but you may send out general request and suggestions for them to outreach to by emailing Paige Young.

COMMON QUESTIONS & ANSWERS


mailto:[email protected]?subject=Xbox One Midnight Launch - Media Outreach Suggestion