22 August 2013

11:00am – 12:15pm

MPALC 1102

Dr. Kathryn Murphy-Judy

WRLD/INTL 203GLOBAL MEDIA AND NEW LITERACIES

TODAY’S ITINERARY1. Before we start: 2 notetakers and the Bb discussion feed.

2. Course basics

• Blackboard & VCU media

• Clickers

• Attendance & Grading (media literacy, information literacy, global literacy, collaborative/social media skills)

• Task based learning (everyday summaries, discussions, actions), but also:

• VCU Peace Conference

• Undergraduate Research Conference presentation

• Final project

3. Werner Herzog & texting

4. First task : Read one of five texts, summarize and be prepared to report on Tuesday (BB)

5. Wrap up

COURSE BASICS : BLACKBOARD• Our site

• Our syllabus

• Assignments

• Discussion Board

• Grades

• Other academic media: Google apps for VCU

• Free ‘other’ apps: note taking apps, social bookmarking, blogging, microblogging, presentational media, social media, print, radio, tv-video, film, multimedia, data imaging and infographics, etc.

Clickers

Drag picture to placeholder or click icon to add

You must bring your clickers to class every session.

Buy them from B&N or Virginia Book Company

FACTOID: HOW MUCH MEDIA IS CREATED IN 60 S.

RIDING THE MONSTER WAVE

Learning to learnWhat we all need to learn is how to swim the avalanche (or hitch the right ride into the big wave--see ad), from the overload how to choose wisely & quickly what we need to learn/use, discern what is valuable, if we need ‘other’ perspectives are and where they might be; what to save for future and where; how to use this ‘stuff’ to construct an argument, convincing vision, innovate; who else we need with us on this journey; how, when, where and why to see convergence as a sanity and effectiveness ploy.

FROM THE CENTER FOR MEDIA LITERACYAuthor Douglas Rushkoff calls the current youth generation "screen-agers" because their media use is not distinguished specifically as television or video games or movies or computers — or even telephones — but simply as a series of screens which they both access and manipulate in a constantly evolving stream of shared communication….

In this kind of world, the content of a specific media message is no longer all that relevant. It's only one of thousands received everyday. What is important is facility with analyzing new information as it's received, evaluating it against one's prior knowledge, formulating a response and ultimately communicating to others your decision or point of view.

In other words, what is important is not so much the message itself as how we make sense of the message and by extension, of the mediated world around us. It demands a new kind of literacy, rooted in the real world of instant information, global interactivity and messages created on multiple media platforms….

As writer Alvin Toffler points out "The illiterate of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn and relearn."

• "All messages are 'constructed.'"

• "Media messages are constructed using a creative language with its own rules.”

• "Different people experience the same media message differently.”

• "Media have embedded values and points of view.”

• "Media messages are constructed to gain profit and/or power,"

Key Question #1: Who created this message?

Key Question #2: What creative techniques are used to attract my attention?

The best way to understand how media are put together is to do just that - make a video, create a website, develop an ad campaign.

Key Question #3: How might different people understand this message differently from me?

Key Question #4: What lifestyles, values and points of view are represented in -- or omitted from -- this message?

Key Question #5: Why is this message being sent?

FIVE KEY QUESTIONS & FIVE CORE CONCEPTSPROVIDE A "SHORT-CUT" AND AN ON-RAMP TO ACQUIRING AND APPLYING INFORMATION PROCESS SKILLS IN A PRACTICAL, REPLICABLE, CONSISTENT AND ATTAINABLE WAY.…

SO WHAT WE’LL BE DOING • Attendance & Grading based on media literacy, information literacy*, global literacy,

collaborative skills, & social media skills

• Task based learning (everyday summaries, discussions, actions), but also:

• VCU Peace Conference

• Undergraduate Research Conference presentation

• Final project

• Reading: TED talks, articles, weekly France24/Al-Jazeera/Deutchewelle/HaoHao Report/&c.

• Connecting f2f with international students, events, activities (Conversation Partners)

FOR TUESDAY (SEE ALSO BB ASSIGNMENTS)• For Tuesday (or sign up for one of 5 readings:

• Zuckerberg https://www.facebook.com/isconnectivityahumanright/isconnectivityahumanright.pdf,

• 2030 report on global realities

• Media Literacy http://www.medialit.org/reading-room/media-literacy-national-priority-changing-world

• http://techcrunch.com/2013/08/20/facebook-internet-org/

• new media and immigration/education http://techcrunch.com/2013/04/11/fwd-us/ v. UK vans http://observers.france24.com/content/20130807-british-humour-lambasts-racist-government-billboard-vans

WHO IS WERNER HERZOG?• It can wait

Don’t hesitate to contact me about class!

HAVE A GREAT WEEKEND!