Why Women Make For Impressive CMO's

Dear Readers, here is our 5th part of Women’s Week Series and today we introspect on why women make for great CMO’s in companies.

There are some intangible factors that contribute to this rapidly increasing women's share in CMO roles.

Women have strong analytical and intuitive integrative ability (scope, span, longevity, depth, details) and feel for life creation and human factors, which is what CMO role (and marketing function per se) requires.

Women have learned to work on executive level with men holding other executive roles and with male members of their teams without directly competing with them, and without suppressing the best qualities that a man naturally offers at a work place. With this skill, executive women work both as rationalizes and harmonizers of

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executive teams and Boards, and an organization operate better as a whole entity.

Built for Empathy

Let's talk more of Women being a CMO.

Selling to customers is done on one of two bases: Rational or Emotional. Rational selling works on the assumption that the company truly has a superior product that consumers clearly agree is superior and there is a reasonable reason to believe that the product will retain its superiority and differentiation. Emotional selling relies on building emotional bonds and inspiring loyalty from its consumers. Both these approaches are equally justified.

For example, Procter & Gamble relies mostly on rational selling, while Nike, Starbucks and Red Bull take the emotional route.

Women's brains have been found to have a deeper limbic system, the area of the brain associated with emotions and emotional responses to situations.

Women are also sensitive to facial expressions. They are great at decoding non-verbal communication, picking up subtle nuances from tone of voice or facial expression, or judging a person's character.

All this points to women, in general, exhibiting great emotional empathy - the kind of empathy that fosters rapport, relationship and chemistry - a critical skill for the marketer.

What A Successful Marketer Is All About?

Successful leaders know the importance of tapping into their authentic leadership voice, while advancing their ability to strategically influence others, to emerge as a driver of organizational change, improving overall business efficiencies, agility and culture.

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Marketing is a great stepping-stone for women because it is a profession that drives revenue and is now a stepping stone to CEO.

Conclusion

The most influential CMOs are those chief marketers whose contextually relevant opinions, as expressed in a variety of online and offline media, aren’t just heard, but spur content-sharing in others–like retweets or blog posts. Most women who succeed have a high level of confidence long before they are successful. Female marketers are core to their identity and brilliant in understanding customers; above all else what ultimately drives marketing success.

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