Joelle Thomasjoelle.thomas@lib.uconn.edu

Galadriel Chilton galadriel.chilton@lib.uconn.edu

@gchiltonslideshare.com/gchilton

Why Users Won’t Jump Through Library E-Book Hoops and How to Fix It

http://www.flickr.com/photos/jorgennijman/

Kindle vs. Library eBooks

http://www.flickr.com/photos/pacificcove/

Bless your heart.

Movie Time

Inflicting Pain / The Absurd

http://www.flickr.com/photos/st3f4n/

http://screencast.com/t/sbOxLZaQ

"Ebook is a horrible word for the ‘online books available through browsers’ that we actually offer."

Stephanie Willen Brown

Director, Park LibraryUniversity of North Carolina

http://www.pewresearch.org/2013/06/25/library-readers-book-type/

“12% of readers of e-books borrowed an e-book from the library in the past

year. But a majority of Americans do not know that this service is provided by

their local library.”

Pew Internet & American Life Project:

Libraries, Patrons, and E-books

http://www.flickr.com/photos/minusbaby/

“E-book borrowers appreciate the selection of e-books at their local library, but

they often encounter wait lists, unavailable titles, or incompatible file formats.”

Pew Internet & American Life Project:

Libraries, Patrons, and E-books

http://www.flickr.com/photos/sybrenstuvel/

Assumptions Dissonance

http://www.flickr.com/photos/tmb/

Users quickly grasp intuitive interfaces on their own.

Products must adapt to please users.

Users ignore integrated help.

Users require extremely detailed step-by-step guides.

Users must adapt to master products.

Users will consult documentation.

vs.

What Users Expect (for Christmas)

And What We Seem to Want Them to Expect

http://www.markhillpublishing.com/the-internet-transistor-radio/

Complexity Is Not an Excuse

"The major cause of complicated, confusing, frustrating systems is not complexity: It is poor design."

-Don Norman, Living with Complexity

http://www.flickr.com/photos/freshwater2006/

“In the current environment, most people do not have time to spend searching for information or learning how to use a new information source or access method. In order to be one of the first choices for information, library systems and interfaces need to look familiar to people by resembling popular Web interfaces, and library services need to be easily accessible and require little or no training to use. Convenience is a critical factor for users across all demographic categories, and is liable to remain so going forward.”

Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011).

http://www.flickr.com/photos/hellie55/

"Piracy is almost always a service problem and not a

pricing problem. [...] Our goal is to create greater

service value than pirates, and this has been

successful enough for us that piracy is basically a

non-issue for our company."

-Gabe Newellhttp://www.tcs.cam.ac.uk/interviews/0012301-interview-gabe-newell.html

http://www.flickr.com/photos/akahodag/

Piracy is Not an Excuse

“In certain instances, we find that

eliminating DRM restrictions can

lead to an increase in sales of legal

downloads, a decrease in sales of

traditional CDs, and a decrease in

piracy.

Although we focus on the music industry, we also note that our conclusions are general and apply more broadly to the digital world of books, movies, video games, etc.”

Vernik, D. A., Purohit, D., & Desai, P. S. (2011)

http://www.flickr.com/photos/trippchicago/

http://fedup.dosomething.org/

Less affluent users should not have to put up with crap; libraries should not perpetuate the information and digital divide by providing inferior access:

“African-Americans, Hispanics, and those who live in lower-income households are more likely than others to say they would be interested in borrowing pre-loaded e-reading devices and take classes about how to use the devices and download books.”

Pew Internet & American Life Project: Libraries, Patrons, and E-books

Photo from www.geekologie.com

Photo Credit: Darren Tunnifliff

“Thanks very much for these links. However, I must share my feedback that this e-reader format is quite possibly the worst publication format that I have yet come across. In printing off the full chapters I wanted, some suddenly were truncated and every one had many page duplications, probably a result of subsections being defined part way through the page. I’m sure that this affected the number of pages I was allowed to print off too.

The normal SpringerLink format would have been a thousand times better. I take what I can get, of course.” Assistant Professor Jonathan L Klassen

Molecular and Cell BiologyFebruary 21, 2014

Photo Credit: Novartis AG

Current Profile Specs:

Books Over $100

Imprint of 3 Years to Present

Excludes Textbooks

3 Short Term Loans, 4th Triggers Purchase

Percent Useby Publisher

July 2011 –December 2013

Taylor & Francis29%

Wiley16%

Springer10%

Elsevier7%

Cambridge Univ. Press4%

Oxford Univ. Press3%

ABC-CLIO2%

Current Profile Specs:

Books up to $99.99

Imprint of 3 Years to Present

Excludes Textbooks

3 Short Term Loans, 4th Triggers Purchase

Wiley17%

Palgrave Macmillan9%

Cambridge Univ. Press6%

Princeton Univ. Press5%

Elsevier4%

Univ. of Chicago Press4%

Oxford Univ. Press3%

Percent of Use by Publisher

July 2011 –December 2013

Photo Credit: zetson

DDA 2.0 Evidence-Based Acquisition of E-Books• Library pays a minimal deposit for 12-months

of access to all of a publisher’s DRM-free e-books on the publisher’s platform

• Library and publisher negotiate a minimum spend to be paid at end of 12 months

• Library activates access to e-books (loads MARC records, etc.)

• Library analyzes use at end of 12 months and purchases e-books with highest use to meet or exceed minimum spend.

• Access to unpurchased e-books ends.

• Library applies usage statistics gathered to help inform next fiscal year’s budget allocations.

Photo Credit: Sepehr

Ehsani

Photo by subscircle

Photo Credit: cellar_door_films

Galadriel Chiltongaladriel.chilton@lib.uconn.edu

@gchiltonslideshare.net/gchilton

Thank you!

2014

Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011). “If it is too inconvenient I’m not going after it:” Convenience as a critical factor in

information-seeking behaviors. Library & Information Science Research, 33(3), 179–190. doi:10.1016/j.lisr.2010.12.002

Duggan, M. (2012, December 27). E-book reading jumps; print book reading declines. Pew Internet Libraries. Retrieved from

http://libraries.pewinternet.org/2012/12/27/e-book-reading-jumps-print-book-reading-declines/

Karaganis, J. & Renkema, L. (2013). Copy culture in the US and Germany. The American Assembly. Retrieved from

http://piracy.americanassembly.org/copy-culture-report/

Nekola, A. (2013, June 25). Americans’ reading habits over time. Pew Research Center. Retrieved from

http://www.pewresearch.org/2013/06/25/library-readers-book-type/

Vernik, D. A., Purohit, D., & Desai, P. S. (2011). Music downloads and the flip side of digital rights management. Marketing Science, 30(6), 1011-

1027. doi:10.1287/mksc.1110.0668

Zickuhr, K., Rainie, L., Purcell, K., Madden, M., & Brenner, J. (2012, June 22). Libraries, patrons, and e-books. Pew Internet Libraries. Retrieved from

http://libraries.pewinternet.org/2012/06/22/libraries-patrons-and-e-books