Why Tweet?IPPSR’s Organic Social Media Strategy: Beginning at the Beginning

Clip courtesy of YouTube and MovieClips.com

Not Those Crazy Birds….!175M tweets sent

everyday through 2012

$540M in ad revenue by 2014

163B Tweets since Twitter born

Since 2012, 1M Twitter accounts

added – every day

32% all Internet users using

Twitter.

#Twitterbird

www.twitter.com

Source: Various sources at http://www.mediabistro.com/alltwitter/twitter-stats_b32050

These birds….?

Lady Gaga: 31M followers Twitter

Facebook 1B

members

Every second, 2

join LinkedIn

Really? Are YOU still on

email?

Source: Various sources at http://www.mediabistro.com/alltwitter/social-media-statistics_b17188http://www.mediabistro.com/alltwitter/social-media-facts-video_b33802Photo from Reuters, http://www.ibtimes.com/barneys-new-york-gaga-over-lady-gaga-unveils-gagas-workshop-midnight-monday-372838; Copyright request pending

No, these high flyers…

Which means….?

Doesn’t it take a lot to get your Twitter wings?

Photo courtesy of Defense Video and Imagery Distribution System

Take off with Twitter….!

1. I tweet. You tweet.

The big 1-4-02. #

3. RT 4. @

Fly with Twitter

1. Audience

2. Language

3. Story

4. Editorial calendar

5. Metrics

6.5.

Why Tweet? Why Not Tweet?

Facebook YouTube LinkedIn

Facebook SlideShare

Learn how IPPSR is using other social media on upcoming Media Mondays.