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Presentation to the Council on Government Ethics Laws 2010 on Engaging the Public Through Social Media by Alysoun McLaughlin, Public Affairs Manager, District of Columbia Board of Elections and Ethics
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To Tweet or Not to Tweet: Engaging the Public Through Social Media
Alysoun McLaughlinDistrict of Columbia Board of Elections and [email protected]@DCBOEE@alysoun
Social Media:• Just Because You Can… Doesn’t Mean You Should• An RSS Monologue is Not ‘Social’ Media
Social Media:• Find Those Who Do It Well and Emulate Them• Engage Your Audience
Social Media:• A Facebook Page Needs Care and Feeding
Social Media:• Great Way to Highlight Agency Responsiveness
…If You Respond Well
Social Media:• Meet Your Audience Where They Are
Social Media Model:Election Commission of Knox County, Tennessee
Social Media Model:Election Commission of Knox County, Tennessee
Social Media Model:Election Commission of Knox County, Tennessee
Social Media Model:Los Angeles County Registrar-Recorder/Clerk
Social Media Model:Los Angeles County Registrar-Recorder/Clerk
Social Media:Where Does it Belong in Your Toolkit?
Getting Started:Keep It Simple. Test the Waters.
Getting Started:Reach Out to Your Audience on Twitter
Getting Started:Livetweet What Candidates, Reporters Want to Know
Getting Started:Livetweet What Candidates, Reporters Want to Know
Getting Started:Your Audience Appreciates the Effort
Getting Started:Your Audience Appreciates the Effort
Integrating Your Online Presence:Cross Promotion of Wait Time Indicator, Web Videos
Integrating Your Online Presence:Cross Promotion of Early Voting Wait Time Indicator
The Right Message for the Right Audience:Great for Data that Doesn’t Deserve a Press Release
The Right Message for the Right Audience:Time-Sensitive Information On the Go
The Right Message for the Right Audience:Sometimes 140 Characters is All You Want to Say
The Right Message for the Right Audience:Sometimes 140 Characters Can Go a Long Way
The Right Message for the Right Audience:Fast Information/Quotes for Reporters on Deadline
The Right Message for the Right Audience:Listen and Respond When You Are Their Audience
The Right Message for the Right Audience:Handle Humor With Care
Social Media:Conversation Happens – With or Without You
