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Help your students: get college credit, gain meaningful employment, find relevance in their classes, improve their academics, and enhance their college applications by offering them industry certifications that align to your CTE programs.
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WHY CERTIFY?
Dave Hansen
TOPICS OF DISCUSSION
The Uphill Climb for Your Students
Integrating Skills & Validation – Why? How?
Top Secondary/Post-Secondary Certification Recommendations
How to Get Started
70% OF DROPOUTS ARE BORED IN SCHOOL
70%
YOUR STUDENTS STRUGGLE TO FIND JOBS
"Proportionally, more kids have lost jobs in the past few years than the entire country lost in the Great Depression."
- Andrew Sum in Time Magazine Jan 18, 2010
"Only one in four U.S. teenagers held a job in 2011, the smallest percentage in decades and half what it was in 1999-2000.“ - Reuters News Report January 24, 2012
GOING TO COLLEGE IS GETTING HARDER
> Enrollment of older students outpacing younger (19% vs. 10%)
> Increased applications, declining admissions> Cost of education outpacing earning potential
increase (in some fields)
Community College Avg. & Mean Age of Students
Average Age Mean Age
28 23
APPLY SKILLSCOLLEGE GRADS STRUGGLETO
IN A PRACTICALENVIRONMENT
“Young people leave college without the
employability skills they are looking for.”
- Deloitte & Touche
WHY FOCUS ON SKILLS?
Student AResume Highlights:> Typing Class – A- > English Class – A+> Computer Class – B+> Internship with local
accounting firm> Assistant Drum Major
Student BResume Highlights:> Type 60 WPM> Internet & Computing Core
Certification (IC3)Certified> Microsoft Office Specialist –
Excel Certified> Internship with local
accounting firm> Assistant Drum Major
WHO GETS THE INTERVIEW?
HOW TO FIND IN-DEMAND SKILLS
WHY CERTIFY?
> Changing Trends in CTE & Vocational Ed> Student Employability> Student Career-Readiness> Course Relevance Barometer> Improved Academics> Clear Course/Program Sequencing> College Credit> Better Internship Opportunities> Enhanced Articulation Opportunities> Funding> Reporting & Curriculum Feedback
> “…we need to revive high school career and technical education programs as…” Alternative pathways to postsecondary education
and training To provide industry-based certificates and
certifications that make students employable after high school
- Postsecondary Education and Training As We Know It Is Not Enough. http://cew.georgetown.edu/uploadedfiles/412071_postsecondary_education.pdf
WHY CERTIFY? - GEORGETOWN UNIV.
> “The study identified a “tipping point” of at least one year of college credit and a credential as the threshold for…” Earning better wages Meeting workforce needs Advancing/finishing post-secondary education
- Washington SBCTC – Research Report No. 08-1http://www.sbctc.edu/college/education/resh_rpt_08_1_student_achieve_basic_skills_003.pdf
WHY CERTIFY - WA STATE (I-BEST)
WHY CERTIFY - HARVARD UNIVERSITY
> “27% of people with post-secondarylicenses or certificates—credentials short ofan associate’s degree—earn more than theaverage bachelor’s degree recipient.”
Pathways to Prosperity (Feb. 2011)http://www.gse.harvard.edu/news_events/features/2011/Pathways_to_Prosperity_Feb2011.pdf
> “Students who earn credentials in occupational programs can have substantial earnings advantages over those earning traditional academic degrees” (Emphasis Added)
- California State University - Sacramentohttp://www.csus.edu/ihelp/PDFs/R_Road_Less_Traveled_02_11.pdf
WHY CERTIFY - CAL STATE UNIVERSITY
> Lower Drop-out Rates NYC CTE – 4x Lower
> Increased Post-Secondary Enrollment NYC CTE – 92%
> Perceived Program Value NYC CTE –600 openings received 10,000
applications
CTE CERT BASED PROGRAM IN NYC HS
IMPROVED ACADEMICS – CTE & CERT
Performance Indicator Non-CAPE CAPE, No Cert CAPE + Cert
Average GPA 2.56 2.6 3.0
Chronically Absent 17% 20% 11%
At Least One Disciplinary Action 21% 21% 11%
Dropout Rate 2% 1% 0%
12th Graders Earning Diploma 79% 88% 97%
At Least One Accelerated Course 22% 22% 33%
Bright Futures Eligible Seniors 28% 26% 44%
> 80+% of entry-level information worker tasks are performed in Microsoft Office (Not Google Docs)
From a study with 10,000+ MOS Certified participants> 85% of supervisors report…
More productive Require less supervision
> 93% Become team resources > 89% Are more satisfied at work
Keeping/staying with their jobs
WHY CERTIFY? - STUDENT CAREER READINESS
Wag
es Certified individuals are earning 12% more than non-certified individuals in their assignments
Plac
emen
t Certified individuals are placed on assignment at a higher rate than the industry average
Conv
ersi
on
Certified individuals are converting to full-time employment 20% more often than non-certified individuals
Over 2,600 certified individuals tracked and compared to more than 43,000 non-certified individuals
CERTIFICATIONSW
HOW DO
AFFECT EMPLOYABILITY?
BUT ISN’T ALL OF THIS CERT VALUE A MYTH?
Network World and SolarWinds Survey (November 2011) - 700 IT Professionals- Nearly 80% said Certification made a difference
A New Job
An Increase in Salary or Bonus
A Promotion
Other Benefit
0% 10% 20% 30% 40% 50% 60% 70%
61%
56%
29%
11%
Did a certification lead to any of the following? (Check all that apply.)
CERTIFICATIONWORKFORCENHS UK CASE STUDY:
London, UK
577% ROI - “It not only saves me time but also
ensures my data is accurate with less chance for errors”542% ROI - “It has had a big impact on my work and has
saved a lot of time which means I can get more
done.”
MANAGEMENT FEEDBACK
800,000 technology users in a varied workforceUsing MOS, practice tests, training, and eLearningDesire to increase overall efficiencyNeed to find demonstrable and transferrable skills
BACKGROUND AND TARGETS
800,000 technology users in a varied workforceUsing MOS, practice tests, training, and eLearningDesire to increase overall efficiencyNeed to find demonstrable and transferrable skills
BACKGROUND AND TARGETS
91% increase in productivity95% learned features that will assist in job functions97% now working faster71% saving at least one hour per week
STAFF FEEDBACK
Students can receive college credit through:
WHY CERTIFY? - COLLEGE CREDIT
WHY CERTIFY? – INTERNSHIPS
> Enhanced credibility with local employers> Employers learn value of certified employees> Students better prepared for real-world
experience
USING CERTS HELP YOU ARTICULATE
USING CERTS FULFILLS PERKINS REQUIREMENTS
> Fulfill Perkins 2S1 Requirement
USING CERTS FULFILLS OTHER FUNDING REQS
$ Enhancing Education Through Technology$ Title 1$ Ed Tech K-12 Voucher Program (CA)$ Specialized Secondary Program Grants (CA)$ California Partnership Academies (CA)$ PTA$ Community partners/businesses$ Tech Prep$ DonorsChoose.org$ Philanthropic Organizations$ Other state/federal grants
Why Certify?
WHY CERTIFY? – BRAGGING RIGHTS/(CV)
STUDENTSBragging rights, peer recognition, program awareness, parent education, behavior reinforcement, etc.
INSTRUCTORSBragging rights, CV, professional development, Earn your CTE credential*
CERTIFICATIONS Which
Are Best for My Program?
AVAILABLE CERTS – MOS
Largest Certification Program on the Planet
“Ideal” Candidates for Certification Secondary CTE & College StudentsAcademy Program StudentsInstructors and Staff
Microsoft Office Specialist (MOS) Word, Excel, PowerPoint, Outlook, Access
(SharePoint & One Note in 2010) - Microsoft Office 2010- Microsoft Office 2007- Microsoft Office 2003
AVAILABLE CERTS – MOS
This is what to expect -Performance-based exam50 minute length20-30 test items with one or more tasksScore required to pass varies with exam
(65-80%)
Skills measured are posted on Microsoft and Certiport’s websites
EXAMPLE LIVE-IN-THE-APP EXAM QUESTION
48:15
Associate Level: • No work experience required• Fundamental concepts• Classroom taught• Available to academic institutions only• Positioning students for advanced training, MCTS and entry-level positions and
internships
MCA
Master
Professional
Specialist
Associate
Deep Technical Skills
Job Role Experience
1-2 Yrs. Technology Experience.
Beginners
Master + Architect/Consulting Skills
MTA – IT STARTS HERE
MTA EXAM CHARACTERISTICS
This is what to expect -
Multiple-choice and other select-response questions45 minute length35 test itemsScore required to pass varies with exam
(most IT exams range from 65-80%) Source: US Dept. of Education
Skills measured are posted on www.certiport.com/mta
Developed by MS Learning, MTA Exam Review Kits are collections of 21-hour review lessons covering the topics for each MTA exam. They are offered as a free digital download to MTA customers
Course syllabus• Learning objectives• Unit scope and sequence• Pacing chart
Instructor materials• Lesson plans for each day of instruction• Presentation slides for each day of instruction• Annotated speaker notes for each slide
Content delivery resources including• Occasional class demonstrations• Occasional interactive whole-class sessions• Guides for occasional discussions to foster dialogue about key
topicsStudent learning materials including
• In-class exercises (including the code for those exercises)• Practical out-of-class work• Labs as appropriate
Student assessment materials • End-of-lesson/sub-unit questions and answers
AVAILABLE CERTS – MTA (RESOURCES)
Available in print ready
or study ready format
AVAILABLE CERTS – MTA (RESOURCES)
MTA Student Study Guides:
Download free of charge at: www.certiport.com/mrl
AVAILABLE CERTS – IC3
Digital Literacy Certified in 3 AreasComputing Fundamentals, Key Applications, Living Online
IC3 = Foundational Certification for Office Workers Design Workers IT Professionals
Appropriate Courses for Certification Introduction to Computers Basic Microsoft Office Courses Internet Use Courses
This is what to expect -Three separate exams (allows formative testing)Multiple-choice, simulations and matching questions45 minute length45 test items with one or more tasksScore required to pass varies with exam
(most IT exams range from 65-80%) Source: US Dept. of Education
Skills measured are posted on Certiport’s website
AVAILABLE CERTS - IC3
• QuickBooks Setup • QuickBooks Utilities and
General Product Knowledge • List Management • Items • Sales • Purchases
QUICKBOOKS CERTIFIED USER EXAM
Visual Communication using Photoshop
Web Communication using Dreamweaver
Rich Media using Flash
Video Communication using Premiere Pro
Excellent, Free Student and Teacher Resources
Blended Linear & Performance Based Questions
> Technology and Computer Hardware Basics> Compatibility Issues and Common Errors> Software Installation and Functions> Security> Green IT and Preventative Maintenance
Validate 2D and 3D design skills using state-of-the-art Autodesk® design software
Confirms students have the skills necessary to continue their design careers
RESOURCES FOR YOU – INDUSTRY RESEARCH
RESOURCES FOR YOU - CURRICULUM
> Publishers with certification-aligned curriculum: John Wiley & Sons (Wiley) Cengage CCI Learning Learnkey Pearson McGraw-Hill Microsoft Press Cisco Press Many Others
RESOURCES FOR YOU – ASSESSMENTS
> MeasureUp Wide offering of IT and other certifications Microsoft Certified Practice Test Provider CompTIA CAQC Approved Robust Reporting
> Certiprep MOS 07/10, Live-in-the-app practice tests
> Others: Transcender, ExamForce, Gmetrix,
> Beware Blacklisted Practice Tests
> Certiport Customer Success Team Helps you through the initial setup and training process
> Certiport Regional Managers & Partners Help you with product, program, curriculum questions
> Online Training Videos (www.certiport.com/go)> Certiport Technical Support
24x7 technical support if you have any setup concerns
> Social Media Peer Connections LinkedIn MTA Group LinkedIn MOS Group LinkedIn IC3 Group
RESOURCES FOR YOU
THANK YOU!
Dave HansenMBA, MCT, MMI, MOS, IC3, CPI, AI, CompTIA StrataDirector, Product Operations – MicrosoftToll Free: 888.999.9830 Fax: 801.492.4160Email: [email protected] Twitter: @Certidave
