Where campaign would be placed in the market

ProductionThis is where all films must go through these three stages. For the production stage of a film this is where the majority of the planning is done, this may include certain things like getting your cast sorted out and planning timings and dates for when you are going to shoot etc. A main part of the planning section is into our genre and audience as these will mainly justify how your narrative will work out and whether it targets your specified audience, as this will result in how successful your media product shall be.

As we have the help of a producer and distributor they can then aid us in the next sections due to us not having the required funding to do so however if Vertigo Films or Warp Films also need funds they could get funds from the BFI who help fund independent productions.

   

Production Continued..Even those these two companies have not worked together before we believe they would suit each other well as they both work passionately on short films as well, for example Warp films has a short film scheme to help produce shorts and find new directors. This would benefit us as they would allow us then to create our film and let us show our artistic view.

Both companies have worked on similar productions as they have either worked on horror films or sci-films, this gives us less competition as our film will be more unique.

Warp films who are a Production Company are a well-known independent company can help aid us is getting a good fan base and make a good quality product. Also with vertigo films due to their recent successes in films such as street dance and Bronson they can help us with finding funds as they have links to other companies to help make this a bigger project.

DistributionFor the things that they would control would mainly be how our media product will be marketed to our target audience and also maybe when the film will be released as they may create posters to inform the audience. Due to them being independent the marketing will not be too expensive as we are not profit driven we will allow things like reviews and awards to create notification of our media product. Our distributor vertigo film has close links to German production companies which could mean we could help lead to global distribution.

In our institutions post it shows the importance of a sales agent, however I think we have not followed the advice of the article well as even though these companies suit our film as they are fairly well known UK companies this make them more expensive and this would lower our budget a fair bit, which may constraint us when filming.

 

Distribution continued... In terms of marketing our radio advert will be put on the radio stations such as XFM or possibly MAGIC as it is an independent local London radio which targets our independant audience. These radio stations may appeal to a slightly younger audience than our primary but allows more ages who are still sophisticated to find out about our film, due to it being able to attract to less educated audiences.Our poster will be placed in the London underground as through research in poster conventions it shows how both our primary and secondary audiences pass through there and would more likely notice it there. We would also put posters in trams and on buses as they are fairly cheap, we may also show the poster inside independent cinemas.

Distribution continued...The film would be marketed via below the line marketing such as the trailer on YouTube and this would attract our millennial audience as they are digital natives who use their converged devices to access web 2.0. We would try to get our film a good amount of publicity online with Facebook pages and through twitter etc as this is cheaper and targets a large amount of consumers.

ExhibitionThe last stage is the exhibition of the product. This stage just includes where and when you will display your product to the audience. As our film will have a small target audience we would preferably want to just show it in cinemas in locations near to our target audience. We may also mainly have film critics see the new release of our film first so that they can write reviews and give us more publicity so that more of our target audience will be able to know about our product. Our film would be released in independent cinemas where they would hold special short film events for people to come and see in London probably in the same location of where our radio ads audience is. The film would also be shown in independent film festivals such as the Berlin film festival which will link up with our distributor vertigo films that may get us distribution in Germany.

Ways of marketing filmThe main way for an independent film like us to promote our product would be to have our own website of the film. This would raise awareness for our audience as they could access trailers and posters. We could again use below the line marketing by making a YouTube channel which tells information about the product every video to attract the audiences interest. Like I said earlier with Warp Films having many other platforms, we could use its sister company Warp Records to use synergy marketing and could release a soundtrack of the films scores. Thus making our film horizontally integrated.

Ways of marketing film continued..

The soundtrack could be of the film’s scores and also have extra content such as actor interviews and also clips of what the world they are living in is like and possible reasons for why they are there. This could be accessed through Itunes to help sell this niche product as our sophisticated audience will be able to access it easily with their converged devices. This has been successful in the past as Kill list did it with their vinyl track release which was popular for the sophisticated audience , and shows us that it would be financially possible and would be a nice way to create more hype and attention for the film.

Extra ways to distributeA new way of distribution would be digitally to online stores such as Netflix and Amazon. These are very popular and would be available to most people so more people would be able to see it instead if it was to be released on cinema. This use of digital distribution means it is easily accessible for our sophisticated audience with converged devices. Also this way of distributing may suit our audience better as they may not have time to watch in cinemas due to them doing lots of work as they are strivers.

So as they have a higher disposable income than most they can afford to buy Amazon prime and Netflix so that they can watch it in their own time meaning this would be suitable for our type of film with the target audience we have. Also if we were to sell distribution rights to Amazon this would lower our costs and allows us to get more viewers from our target audience. Especially as Netflix has sites such as short of the week which shows new shorts and is fairly enjoyed by viewers.

How we created a visual medium for radio advert

The radio ad helped create a visual through the help of the voiceover of the symptoms of the virus as this straight shows the audience that it is has a post-apocalyptic genre due to it being conventional. This also help show the narrative as its stating that there is a big disequilibrium that is very serious, our sophisticated audience will enjoy this as it leaves them with enigmas and they will want to find it out as they are active. The use of the dialogue extracted from the film helps to show the tone of the film and more of what could happen in the film but it is not obvious as we don’t want to give it all away. This also helps to show the hybrid genre of psychological horror. The institutional info and release dates are said with a tone that keeps to the film so that the audiences are kept captivated and this helps to create even more of a visual medium for our audience. The use of edits with the sound of the breathing was done to be similar in the film to create a link between the products, as it kept the same tone and was able to create the same eerie affect it had in the film. 

CertificationI think that our decision to change to a 12 certification was a correct one as our film is not graphic and no real violence is shown and it also fits in with the amount of horror is allowed to be shown. The concept of the film is for a more sophisticated audience however the film fits this certification and ticks all the boxes for it to be in there. Making it the correct choice and thus we don’t have to change it.