1. WELCOME TO THE FUTURE : THE RISE OF INTERNATIONALSOCIAL MEDIAAlthough author/columnist Malcom Gladwell discredits social media forfacilitating the revolutions we are currently seeing around the world, this panel disagrees. Come nd out how the future of social media is being played out across our global landscape. From publishing, to #egypt to non governmental orgs this panel of experts has an amazing grasp on what the future of social media looks like as well as how its being used internationally.#smworldwide @daveiam @tollym @robquig @KateSchnepel

2. pocket-changing Japan www.helpattack.com 3. DAVID J. NEFF For over 10 years David has done things thathave never been done before at nonprots. Thisincludes launching the American CancerSocietys rst software program , building therst ever user generated Web Site for thoseaffected by cancer, and starting their SocialMedia, Online Giving and Film departments.David was named one of the "Top 20 SocialMedia People in the State of Texas" by theAustin American Statesman in 2009. TheAmerican Marketing Association awarded himthe "Non Prot Social Media Marketer of theYear" in 2009. And was a Dewey WinburneSXSW Community award nominee in 2010. 4. #thefutureofnpos@randalc@daveiam 5. ROBERT QUIGLEY Robert Quigley is the social media editor for theAustin American-Statesman. He is the newspaperschief community engagement strategist, and he hasbeen the voice behind the @statesman Twitteraccount since June 2008. In 2010, the Statesman wona rst-place Texas APME award for breaking newscoverage of the Fort Hood shootings, and the judgessingled out his use of social media to cover thestory. @robquig on Twitter 6. A BILLION REPORTERSThe media revolution, and how the MEDIA is taking part 7. Are people wholog on to their Facebook pagereally the best hope for us all?MALCOLM GLADWELLFrom Small Change: Why the revolution will not be tweetedNew Yorker, October 4, 2010 8. WHAT IF THEY TWEETED?Nazi resistance group The White Rose relied on iers.Would Twitter have been more effective? 9. TAHRIR SQUAREIt caused it! and Its not that simpleBoth sides oversimplify the inuence of social media 10. AL JAZEERA Live blog, Flickr, Twitter, YouTube, Facebook and audio reports Skype calls + Call Recorder + Audioboo + Scribble Live Reached out to established bloggers Verication by nding people ahead of time Citizens given options for submissions What works for Al Jazeera, works in Austin, Texas 11. U.S. MEDIA CURATINGFrom the New York Times 12. NPRS ANDYCARVINThe personal news wire 13. TOLLY MOSELEY Tolly is a senior publicist and strategist for PR By theBook, a literary media relations rm based inAustin, Texas. Tolly has worked with a variety ofbook publishers across genres, including Penguin,Tor/Forge, St. Martins Press, and more, and hasplaced her authors on dozens of major mediaoutlets: CNN Primetime, CNN American Morning,NPR, in The New York Times, The Wall Street Journal,Associated Press,Wired,TheHufngtonPost.com, andmore. @TollyM ON TWITTER 14. Social Media and Books The International Bridge 15. Books Without BordersIn the days of old (i.e., the 20th Century) book publicists wanted todo one thing: Land stories that would push readers intobookstores.Now, we want to take them to Amazon, to NetGalley, to theauthors website, etc.Which is usually no problem -- until we get an international book.Enter Haven Books, a Hong Kong publisher who came to mycompany, PR By the Book. 16. Haven Books is a Hong Kong-based publisher of lifestyle, ction, and young adult ction titles. We loved them, but would American media?PROBLEM: Translating English-language, Hong Kong-cultural reading material for U.S. reading audiences.SOLUTION: Turn book bloggers into our translators. Social media users became our partners in contextualizing Asian content for non-Asian readers. 17. Book blogger tours: Rather than identifying local media markets,were now identifying tribes of reader interest.Social media users act as our tribe leaders. Examples: Food,travel, family/parenting.As book publicists, were now trying to add more internationalbloggers and social media users to our blog tours. It extends ourclients media (and hopefully sales) opportunities beyond the U.S.if we can harness English-language bloggers in differentcountries. 18. This book publicity model necessitates a new type of publisher.Today, publishers are tied to distributors, who are tied to bookstores. Its an industry run on paper.Now that our industry is going digital, publishers are responding in kind: Enter The Domino Project. Highly vetted, high-quality books, available to readers all over the globe. 19. This presents us with questions of book economics, book access, andthe international market: 1. If digital books are substantially cheaper, will traditional publishers survive?2. Do we still need traditional publishers? 3. Who will be our global tribe leaders in the future?4. How can we get more books, more quickly, to countries and readers who need them? 20. KATE SCHNEPELWildlife SOS India@wildlifesos @KateSchnepel 21. ELEPHANTS-veterinary care for working elephants-providing sanctuary for retired elephants 22. LEOPARDS-providing sanctuary for displaced leopards--educating to protect those still in wild- 23. RESCUE HOTLINE-24 hour support in Delhi- 24. ANTI-POACHING -network of informants across country--undercover busts in conjunction with government- 25. DANCING BEARS -ending a cruel tradition- -helping humans and animals- 26. DANCING BEARS tradition dating back 400 years Wildlife SOS started dancing bear work in 1995 rst bear rescued on Christmas Day, 2002. 500+ bears in 3 sanctuaries holistic approach that helps humans, too 27. THE KALANDAR PEOPLE dancing bears was livelihood forgenerations, albeit a poor one set them up in new vocations educate children empower women sustainable change 28. WILDLIFE SOS USA formed a few years ago all-volunteer board focus on fundraising, PR, onlinestrategy, marketing 29. nobody in development or communications role super busy!WEAKNESSES no real membership support. Dependent on grants... uncertain future amazing work! incredible stories (though theySTRENGTHSdidnt know just HOW incredible to outside audience) a charismatic co-founder... 30. MEET KARTICK! -crazy and passionate--great storyteller with a HUGE personality- 31. THE PLAN tell their amazing stories use Karticks voice as brand of organization revamp website utilize facebook and twitter grow email base all to help increase awareness and donations 32. SPECIAL CONSIDERATIONS Culturally diverse audience different sensitivity levels to violence and gore Indian people tend to speak more formally in business writing, even websitestories importance of giving proper credit to all participating agencies sensitive information undercover ops need extra sensitivity to avoid tipping off bad guys... butthese stories (presented in real time) are the MOST compelling 33. TWITTER - @WILDLIFESOS Yay! SMS updating / ease of use easy to show personality great for breaking news Boo! waste of time hurdle to clear keeping up the conversation sensitive information 34. FACEBOOKFACEBOOK.COM/WILDLIFESOSINDIA four admins, two in India,two in states less easy for Kartick topost on the y slower engagement by theIndia team (but gettingbetter) transparency questions -USA team vs. India team 35. FACEBOOK DEMOS 36. engaged followers email list growing SUCCESSES grants received TEDIndia, Shorty Awards, celebrity support interest from Kartick ebbs and owsCHALLENGES encouraging followers to support the work rening our voice 37. HOW TO ENGAGE PEOPLE breaking news insider info... let them inon something secret rst-person experiences 38. BREAKING NEWS -Cobras at the Commonwealth Games--all over the news... CNN--plastered our social media sites with pics and stories- 39. INSIDER INFO-on the trail of a man-eating tiger--undercover operations to bust poachers- 40. FIRST-PERSON EXPERIENCESUSA Board members in India in December 2009 for rescue of VERY last dancing bear 41. WHATS NEXT get more Wildlife SOSemployees to participate inconversations online celebrity engagement strongly encourage visitors toour sanctuaries to tell their ownstories...giving them tools keep learning 42. WELCOME TO THE FUTURE : THE RISE OF INTERNATIONALSOCIAL MEDIAQ&A?#smworldwide @daveiam @tollym @robquig @KateSchnepel