Demi Lovatos’ Website• Black and white colour scheme – gives it a modern yet edgy look, reinforcing the

genre Rock Pop• There was a bar with links to connect to social networking sites – encourages fans

to engage with her on different social platforms• There are advertisements for the artists own merchandise – promoting their products to maximise profit• Lots of advertisements for the artists new albums etc.• A bio about the artist – building up a connection with the artist for the fans• Lots of images from new Albums/tours/backstage etc Wearing edgy costumes – Showing the genre

Avril Lavignes’ Website• Extremely dark colour – gives it a modern yet edgy look, reinforcing the genre

Rock Pop• The heading of each page contained A large image of Avril Lavigne – this Promotes the artist.• The home page contains a newsfeed Informing the reader about the latest Updates – creating a following for Avril• It has a section on twitter – creating A following on social media (a free form Of advertising the artist). • The promotion of her latest album To maximise sales• A photo gallery – again promoting The audience.