Header here or textHeader here or text

Kirstie Colledge

Twitter: @KirstieColledgeLinkedIn: KirstieColledgeBuilding Network: Kirstie ColledgeTcN: Kirstie Colledge

kirstie@simplymarcomms.co.uk

• Forms of Social Media

• Social Media Marketing Strategy

• Content Strategy – What is Social Media Content?

• Strategy & Tactics – Content Sharing & Publishing

• Measurement & Analysis

• The all-important ‘Case Study’

What we will cover

• What is social media marketing?

• What does it allow you to do?• Build business connections

• Increase your digital footprint

• Network with customers and prospects

• Share information

• Collaborate on projects

•Social media marketing - keep search in mind

•Changes to Google’s Search

Why is social media so important?

Changes in the search landscape?

Forms of Social Media

• • Blogs

•Microblogs

• Social Networks

•Media Sharing Sites

• Social Bookmarking and Voting sites

Forms of Social Media - Blogs

Improves your website ranking for organic search

results

Blogs enable you to generate regular content and debate on the products and services you provide

RSS Subscribers Opt-In

Forms of Social Media - Blogs

• Use Wordpress – Why?

• Use your own domain – Why?

• Add regular content – all media types

• Add RSS feed

• Feed content to social networking sites

• Add Tweetmeme button

• Optimise all content and posts for search

Forms of Social Media – Microblogs (Twitter)

• Personal or Company? – use App – Tweetdeck or Hootsuite

• Catchy biography

• Don’t auto follow

• Set up searches with keywords in mind

• Add RSS feed – use keywords in prefix and suffix

• Feed tweets to blog and social network sites

• Optimise all content and posts for search

Forms of Social Media – Social Networks

•Upload optimised content

• Page 1 through ‘blended’ search SERPS

• Allows people to ‘like’ ‘vote’ and ‘share’

• Include tags, alt text, keywords

• Set up searches and ‘Google Alerts’

• Create a YouTube channel

Forms of Social Media – Media Sharing Sites

•Digg/Stumble Upon/Del.icio.us - sharing

• Allows users to submit and vote on web content

• Excellent for creating links to specific campaigns

• Key is consistency – • Develop a reputation for sharing stories

• Great for news items and press releases

• Contract wins and PR stories

Forms of Social Media – Bookmarking & Voting

• Set objectives/goals/benchmarks

• Listen to conversations

• Find construction and sector communities

• Identify industry influencers

• Develop a content strategy

• Choose your tools

• Create/Optimise/Share your content

• Engage with networks and create conversations

• Measure results against objectives

•

Social Media Marketing Strategy/Tactics

• Create a Social Media Marketing plan

• Situation Analysis

• Market Segmentation

• Review Traditional Marketing Plan and activities (4 p’s)

• Create Content Schedule for each Social Network

• Create• Optimise• Publish • Share

Create a Social Media Marketing Plan

Content Strategy - Integration

“All content should be created, optimised, shared and published with search in mind”

Create ContentOptimise ContentPublish ContentShare Content

Content Strategy - What is Social Media Content?

Example: Video Content

Corporate VideoTraining VideoVideo Case StudyExhibitions and Events HighlightsHealth and Safety VideoProduct Video

Measurement & Analysis

• Google Analytics/Feedburner/Pingbacks/Blog Grader

• Bit.ly/Hootsuite/Tweetmeme/TwitterAnalyzer

• Delvr.it/YUDU/Slideshare/YouTube

• Hubspot – websitegrader/twittergrader

• Digg/Del.ic.ous/Stumble Upon

• CTA’s on Main Website or Blog! You want enquiries and new

business!

Case Study – Camfil Farr

• 2 Blogs – page one Google

• 3000 + RSS Subscribers

• 2000 Whitepaper Downloads

• Email database of 8000+

• 40% increase visitors• Several leads from PR content click throughs

Social Media Marketing Results

References – Check these out!

Books

Engage – Brian SolisInbound Marketing – Brian Halligan/Dharmesh ShahThe Social Media Marketing Book – Dan ZarrellaThe New Rules of Marketing and PR – David Meerman-Scott

Blogs and siteswww.b2bseoblog.co.ukwww.briansolis.comwww.hubspot.comwww.tcn.uk.comwww.econsultancy.comwww.pauleycreative.co.ukwww.constructionmediablog.co.ukwww.pwcom.wordpress.comwww.angelamaiers.comwww.hitwise.com/ukwww.forrester.com

•Traditional PR•Online PR & SEO•PR Writing & Distribution•Social Media Marketing Strategy•Social Media Marketing Management•Online Publishing•Online Content Generation – all types

SMPR Social Media Marketing Services

Header here or textHeader here or textQ&A Session

Header here or textHeader here or text

Kirstie Colledge

Twitter: @KirstieColledgeLinkedIn: KirstieColledgeBuilding Network: Kirstie ColledgeTcN: Kirstie Colledge

kirstie@simplymarcomms.co.uk