VODAFONE.Vodafone Reputational Study.

Background.

Throughout its history, Vodafone has remained committed to offering the best services to its customers. It runs on a philosophy that says “power to you” which means company strive to empower the customer by offering various services tailored to match his needs.

Technology is dictating the pace of global development and telecommunication is widely regarded as a critical public infrastructure. Public and customer perception and reputation is acknowledged as having a high potential to impact customer loyalty.

Vodafone Ghana knowing all this and having been at the forefront of economic growth, believes our public perception and reputation could be what these perception, the perceived reputation of Vodafone Ghana.

Policy.

Vodafone engages with regulates and government across the world on a wide range of issues directly relevant to our customers, company and industry, as well as issues of board public interest

Problem Statement.

As a brand, Vodafone Ghana seems to have it all together and touch lives across all segments. Vodafone provides adequate internet services more than it does for its calls. This research seeks to access customer’s awareness about Vodafone products and evaluate their perception toward the reputation of the brand.

Research Goals

Focus of the research seeks to analyze if Vodafone Ghana is indeed at the forefront of economic growth and to evaluate public perception, customer preference and reputation, Vodafone has built for itself during the past years.

Research Objectives.

The objectives for Vodafone reputational study are as follows; Determine the awareness rate of Vodafone to customers. Find out customers perception and loyalty to Vodafone products. To know customers attitude towards Vodafone products and services.

Research Questions

How knowledgeable are Vodafone products to customers? What makes Vodafone products and services better than that of the

competitors? How is Vodafone perceived? And why?

Research Methodology

Quantitative Survey where questionnaires will be drafted Household survey Save time and energy

Population

Target population are: Mobile phone users Vodafone subscribers Media

across the country, Vodafone subscribers are about 7million.

Sampling.

Simple random sampling 10 mobile phone users, 10 Vodafone subscribers and 3 media houses This size is selected because of the budget.

Budget

Budget Division

100 cedi Printing of questionnaires Transportation

Expected Use Of The Result.

Marketing Segmentation:a) Analysis of competitive behavior and performance. b) Study the market trend.c) Assessing the product for new products.

Strategy Development

With the information gathered, there will be the need to develop strategies to increase to their patronage.a) Vodafone may have to make their product known through effective

advertising.b) Personal selling would be effective if applied.c) Extent and effectiveness of sale promotional activities.

Gracias, Oshe, Medase, Thank you