Tuli HotelsA Viral Marketing Campaign

What is Viral Marketing?

• It is making an awareness of a brand through already existing social networks.

• For example to achieve product sales

• Its about seeking attention to your product or product name. It’s a type of stimulation.

• Such as using Facebook, Twitter, MySpace, etc.

• It spreads like a “virus.”

SOSTAC Process

Tuli Hotels

• Strengths:• 7 Hotels existing • International Site• Facebook Site Existant• Located primarily in the

‘heart of India.’

• Weakness: • Facebook exists but only

‘26 Likes’• Twitter/Myspace/

Lindedin- no account found

• International site does not have social media icons.

SOSTAC: How viral are Tuli Hotels?

• Opportunities: • There is a lot of space

and there are a lot of people on the web

• Its free advertisement

• Threats: • A lot of competition• The main Tuli website

is not up to date

SOSTAC Tuli

Objective for Tuli Hotel’s:

To make Tuli Hotel’s Viral all around the internet, that people are aware of who they are and what they have to offer, by one simple click.

SOSTAC Tuli

• Strategy: • Get to know what sites are the most

important on the web to stay in touch• Create an Experiential Marketing

Campaign• Create offers and contests on different

sites• Use word- of- mouse to connect to the

people

Tactics

• Use previous viral marketing examples to learn

• Get to know social media sites in India

• Make the name “Tuli Hotels” known around the web

• Create offer’s

• Use SEO’s and meta tags

• Newsletter, email campaigns, and internet sites, ‘the more the merrier’

Viral Marketing Examples

• Hotmail: get your free email!

• Dove: real models?

• BMW Film

• FiFa World Cup

Word of Mouse-Action

Offer ‘Best wedding photo’ contest on Pinterests

Create offers on travel websites for those wanting to visit India and those looking for a place to travel to.

Create accounts on my common social media websites, connect all sites together

Make videos of the hotel post on Youtube

Social Media Sites

All Around the World:

• PINTEREST account

• YouTube

• Linkedin

• Make offers on Travelocity and Expedia

Popular in India: • Crazeal.com make

local offers

• Facebook, Twitter, Orkout

• Makemytrip

SOSTAC Tuli

Control: Customer Feedback Site visit increase Revenue increase or decrease

How to create control: Weekly updates on all sites Change offers and contests Have a position within the companies that takes

care of all internet related marketing Follow through on all give away’s for contests/make

sure it’s an experience for the guest

Good Luck Tuli Hotel’s on

becoming Viral!