Tuli HotelsA Viral Marketing Campaign
What is Viral Marketing?
• It is making an awareness of a brand through already existing social networks.
• For example to achieve product sales
• Its about seeking attention to your product or product name. It’s a type of stimulation.
• Such as using Facebook, Twitter, MySpace, etc.
• It spreads like a “virus.”
SOSTAC Process
Tuli Hotels
• Strengths:• 7 Hotels existing • International Site• Facebook Site Existant• Located primarily in the
‘heart of India.’
• Weakness: • Facebook exists but only
‘26 Likes’• Twitter/Myspace/
Lindedin- no account found
• International site does not have social media icons.
SOSTAC: How viral are Tuli Hotels?
• Opportunities: • There is a lot of space
and there are a lot of people on the web
• Its free advertisement
• Threats: • A lot of competition• The main Tuli website
is not up to date
SOSTAC Tuli
Objective for Tuli Hotel’s:
To make Tuli Hotel’s Viral all around the internet, that people are aware of who they are and what they have to offer, by one simple click.
SOSTAC Tuli
• Strategy: • Get to know what sites are the most
important on the web to stay in touch• Create an Experiential Marketing
Campaign• Create offers and contests on different
sites• Use word- of- mouse to connect to the
people
Tactics
• Use previous viral marketing examples to learn
• Get to know social media sites in India
• Make the name “Tuli Hotels” known around the web
• Create offer’s
• Use SEO’s and meta tags
• Newsletter, email campaigns, and internet sites, ‘the more the merrier’
Viral Marketing Examples
• Hotmail: get your free email!
• Dove: real models?
• BMW Film
• FiFa World Cup
Word of Mouse-Action
Offer ‘Best wedding photo’ contest on Pinterests
Create offers on travel websites for those wanting to visit India and those looking for a place to travel to.
Create accounts on my common social media websites, connect all sites together
Make videos of the hotel post on Youtube
Social Media Sites
All Around the World:
• PINTEREST account
• YouTube
• Make offers on Travelocity and Expedia
Popular in India: • Crazeal.com make
local offers
• Facebook, Twitter, Orkout
• Makemytrip
SOSTAC Tuli
Control: Customer Feedback Site visit increase Revenue increase or decrease
How to create control: Weekly updates on all sites Change offers and contests Have a position within the companies that takes
care of all internet related marketing Follow through on all give away’s for contests/make
sure it’s an experience for the guest
Good Luck Tuli Hotel’s on
becoming Viral!