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The Fan Audience Problem on YouTube
Can only post 1000 character plan text bulletins that fans
might miss
Messaging is limited to 1-to-1
plain text messages. Good luck messaging
EVERY fan
Email alerts for fans aren’t customized
and lump your content with
everything else a fan subscribes to
New videos appear in a fan’s feed when they’re
uploaded…and that’s it!
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What do you do?Post on Facebook?
Only 16% of fans will actually see your content in their feed
Tweet?
Only fans reading Twitter at the right time will see your tweet. Content gets lost in the feed
Share on Google+?
Smaller fan audiences than other networks
Pin it?
Still relies on time-sensitive feed and only reaching one audience segment
So what should you use? Email.
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Why Email Solves These Problems
Fan list that you own and
control
Direct content-rich
channel to all fans at once
Data and analytics on
fans and their actions
Best method for driving traffic to YouTube channels
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Email and YouTube Cycle
Open an email with a new video
Fans visit YouTube to watch the
video
You get increased
video views and
advertising revenue
Grows creator-to-
fan relationship;
fans excitedly anticipate
new content
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A custom Facebook tab is setup for email collection, while the Cover photo still focuses on
key YouTube content
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The custom Facebook tab:• Has a clear signup
call to action – “Get My Newsletter”
• Features YouTube-sourced video content at the top
• Contained other engaging featured like photos and comments
• Displays a Twitter feed for maximum social reach
• Easy to setup
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Website:• Designed with a
major focus on fan list growth
• Customized list segments for different content genres
• Video promoting the list – engaging content drives signups!
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Email Campaigns:• Hyper-targeted
by interest• Incorporates
multiple pieces of video content
• Call to action to directly subscribe to the YouTube channel
• Social icons at top also help build other networks
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A custom Facebook tab is setup for email collection, with another tab for driving merch sales. The cover photo promotes key YouTube
content.
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The custom tab:• Features email
signup at top of page
• Highlights ecommerce in a more visual way than YouTube allows
• Still includes frequently updated video content – video is the focus so include it everywhere!
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Email Campaign:• Contains more text-
based information than other channels can effectively accommodate
• Video is highlighted both in text at bottom and with a screenshot in sidebar
• Merch promotion below video content
• Social icons cross-promote other networks
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Social Digest:• Automated content curation• Uses existing content from
social networks• Emails fans weekly or
biweekly• Highlights most engaging
content, like YouTube videosSocial Digest is the free, automated solution to the “I never know what to send and don’t have
enough time” email problem
Content creators that email regularly see:• More list growth• Higher levels of engagement• More traffic to social content that was “lost
in the feed”
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Newsletter:• Lots of content!• Highlights new
videos at top (most important)
• Interviews with actors in series – exclusive email-only content drives fans to open and engage
• Instagram supplies more visuals
• Image-driven store makes merch more appealing to fans
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No website? No problem!Fan Action Pages let your fans signup for your
list at an easily linkable URL: yourname.fanbridge.com
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Are you a YouTube channel looking to grow your fan audience?
Learn more about how FanBridge can help you:http://www.fanbridge.com/youtube
More Tips for YouTube:Getting more views from your email campaignsUsing Facebook to increase YouTube trafficCollect email signups with playlist introductions