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Vitamins? Pain Killers?

Adopted from a talk given by Jonah Berger, author of “Contagious, Why Things Catch on”, Simon & Schuster, 2013.

2  

Beauty Cream?

(1)

Happy Pills? ?

Adopted from a talk given by Jonah Berger, author of “Contagious, Why Things Catch on”, Simon & Schuster, 2013.

3  

Force Multiplier?

Life Saver? Relationship Saver?

(2)

…………

Mess for Less?

  Give service examples for each of the analogies.

  Are there services that combine two or three of the analogies?

  Which analogy can you use to describe the innovative service of your project?

  Can you think of any other analogies you can use in framing your value propositions?

4  

Vitamins?

Pain Killers?

5  

Beauty Cream?

Happy Pills?

Force Multiplier?

Life Saver?

Relationship Saver?

Mess for Less?