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There are several entities, individuals and organizations creating new resources in astronomy education. But these are scattered and and not created for a global audience. Also, when creating resources, educators tend to develop from scratch for many reasons: ownership, quality expectations, cultural adaptation, and I-know-best syndrome. In this talk, we present and discuss the creation of a “Cooperative” as a model for the co-development, production, and distribution of astronomy educational resources. We use the Universe in a Box project as a case study.
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A Collaborative Model for Astronomy Educational Resources for Global Outreach
Case Study in Progress – Universe in a Box
Jaya Ramchandani, Pedro Russo, Cecilia Scorza, Natalie Fischer, Erik Arends
and Charlotte Provot on behalf of EU-UNAWE’s Universe in a Box team
Many good resources out there
Hard to find
Not created for a global audience
Language restriction
Not documented enough to be shared
Not in “reproducible” formats
Require quality tweeks
Educators tend to develop from scratch
The Situation
www.unawe.org/universebox
Case Study
Universe in a Box is an educational kit to assist teachers andeducators in bringing astronomy and space sciences to 4-10 year oldchildren around the world.
Inquiry-based learning principles
Carefully selected topics, modular
format
Comprehensive activity book in folder format
Materials low cost and easy to
reproduce/replace
Easy to use by any type of educator
Features
2009
MINT-Box Abenteuer AstronomieEine Reise durch das Weltall für Grundschüler
2011
A global product is one
that is standardized to
an extent to gain
economies of scale and
scope but localized to
meet local
requirements.
Identified
“Glocalization”
Establishing need/demand by
determining if the educational content matches with curricula in most countries
Redefining activity book and materials in
a format that is easy to localise and reproduce
Developing a production and distribution model to reach Universe in
a Box to UNAWE’s network of 56countries.
2012
Q1-Q3: Prototyping
50 prototypes distributed in March 2013 to 31 Countries from UNAWE Network
Algeria, Australia, Belgium, Brazil, Bulgaria, Canada, Colombia, Egypt, Germany, Ghana, Iceland, India, Indonesia, Israel, Italy, Morocco, Mozambique, Northern Ireland, Philippines, Philippines, Poland, Portugal, Romania, Saudi Arabia, South Africa, Spain, Sri Lanka, Tanzania, The Netherlands, UK, USA
Positive first impressions
Feedback and changes
Improvement to educational models
Improvements to production quality
Improvements to packaging
2013
Colombia
Colombiav
Bulgariav
Indiav
United Kingdomv
Q4: First Large Scale Production
1000 boxes commissioned (Curion Education Pvt. Ltd., India) – English version
Two-pronged distribution model: Free Distribution (60%) + Sale (40% for sustainability)
Sale price only includes production and shipping costs of the box
Buy one, Donate one: €128 (two boxes + shipping)
Buy more than five: €75 (one box + shipping)
2013
United Kingdomv
Edward
201220112009 Future2013
Regional versions: Localisation, Production, Distribution
Creates
resource
Uses locally
Identifies resource
“Glocal-ready”
Prototyping
Ensure quality
Identify project
partners
Version 2.0
Advice on funding
e.g., India Partner
Localisation
Production
Distribution
Free distribution
For sale
The Big Picture
We are uncovering new ways of developing and distributing educational resources for global outreach. Through this work we have come to value:
Co-development (multiple partners) over single organization
Co-production and distribution (with local partners ) over
top-down
Co-funding (with smaller amounts) over large capital
requirement
Co-branding (multiple logos) over one large brand
Co-profiting (each partner benefits)
Co-ownership (everyone is responsible) over licensing /
franchising
Adapted from: Manifesto for Agile Software Development
Manifesto
Sharing of good resources
Quality through review network for educational + scientific input
Acknowledgement of your work towards the common goal
Compensation for your time and energy
Large reach in a short(er) amount of time
Meeting a common goal
Benefits
International Coordination Office: Set up as a cooperative (for sustainability) with stakeholders with the same goal
Cooperative members “buy in” and fund / offer expertise and time to projects
Project-based approach for resource development
Multiple partners for projects (for development, localisation, production, distribution)
What’s Next: Discussion
How to Order
www.unawe.org/buyuniversebox
DISCOUNT CODE
“CAP2013”
How to Order
www.unawe.org/buyuniversebox
We are looking for Universe in a Box partners
• Demand forecasting for country / region
• Promotion and fundraising
• Localisation (language, hemisphere, culture, context)
• Vendor management (production, distribution, sales)
• Coordination with UNAWE IO
We are also looking for funds for the coordination activities for the regional versions and possible seed funding for prototypes in other countries
Regional Versionswww.unawe.org/universebox
Jaya Ramchandani
Project Manager, Universe in a Box
Pedro Russo
International Project Manager, EU-UNAWE
Contact
Design Credit
Charlotte Provot
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