Content

• Influence on individuals and mass audience – (Slide 3)

• Ethical issues – (Slide 4)• IPSO formally PCC – (Slide 5)• Complaint Process – (Slide 6-7)• Making an individual complaint – (Slide 8)• Submitting a successful complaint – (Slide 9)• Conclusion – (Slide 10)

Influence on individuals and mass audience

• Mixmag’s readers are impacted by what is produced in the magazine and what role model artists lives are like. The readership are very materialistic and in a magazine they will see clothing and other life style products which they will have a feeling that they need to have it. This makes what ever is in the magazine such as what artist is wearing or even what the magazine is advertising it will influence them into buying whatever they see. This is because they will like the artist and magazine so much that they will become a copy cat readers; which means they will want to portray themselves as like that artist so has to copy what they do.

• The magazine as a whole also attracts the readers as according to the Katz theory gratification the magazine is every informative and has lots of information in its content. This means that the readers are effected as they are more likely to buy subscriptions to the magazine as they want to stay constantly informed and be up to date in current events.

Ethical issues

Mixmag were put into an ethical issue as in one issue of their magazine they asked people ‘What drugs have you taken?’. This survey asked people about what illegal drugs do they take. This survey was conducted in the UK and America people between the ages of 18 – 25. This is a ethical issue as people who read the magazine who don’t take drugs might feel like that they need to do it as it is mentioned in their magazine. This could mean that Mixmag looks like they promote the use of illegal drugs and this could be offensive material to some people which would need to be censored in a magazine with a target audience of young readers.

http://www.theguardian.com/society/datablog/2012/mar/15/global-drug-survey-us-uk

IPSO formally PCC• The IPSO is a business who regulate newspapers and magazines in the UK.

They monitor and preserve the Editor’s Code of Practice and resolve breaches in the Code by handling complaints about this. They do this to maintain and enhance freedom and authority of the press.

• They also deal with harassment or unwanted attention from journalists. So they don’t only work with the magazine companies but will also work with the famous people who might need their help. Although, this is only if the Editors’ Code is breached. There support is available 24 hours a day.

https://www.ipso.co.uk/IPSO/index.html

Complaint Process

There is a step by step process to make a complaint with 4 steps. • Step 1 – Our RemitFirst the issue is established if it breaches the Editors’ Code of Practice. These complaints can be within the material in their magazine or website. It can also be physical behaviour of journalists. However, it can’t deal with issues such as TV ,radio, advertisement, books or other online material which isn’t a magazine.Step 2 – Who can complain?Any individual or organisation can make a complaint about inaccuracy. They are also able to forward complaints who is directly effected by the material.

https://www.ipso.co.uk/ipso/makeacomplaint/makingacomplaint.html

• Step 3 – Delayed complaints They are able to investigate complaints about material published over 12 months before the date of the complaint. Otherwise you’ll have to contact the publisher directly. Step 4 – Submitting your complaints If your complaint does breached the Editors’ code then details of the problem will be sent to the publications. If you wish to directly make the complaint yourself then IPSO will be able to give you the contact details. Complaints must be made via the IPSO forms with evidence and how it has breached the editors code.

Making an individual complaint

If you want to make an individual compliant about a magazine you can go onto the IPSO website a fill out a form to submit your comments. These individual complaints will be over seen by the complaints committee.

https://www.ipso.co.uk/oxbxApps/app/complaint1.html

Submitting a successful complaint

If you comments breach the Editor’s code then the details of the issue will be sent to the publication. That means you’ll have the opportunity to resolve the problems directly. IPSO do this as they already have a good representation for helping solve complaints as if you don’t go through the IPSO then your complaint might not get a response. Whereas a message through the IPSO you will get a swift response as they are recognised by publications. If you need further help then the IPSO can give you advice.

https://www.ipso.co.uk/IPSO/makeacomplaint.html#Submitting

Conclusion

Through this Unit I now have a further and in-depth understanding of the process of a popular magazine business, by studying Mixmag magazine. I have analysed the media industry and the audience’s of whom they sell to. Using the theories like: Maslow's Hierarchy of needs and Katz’ Uses and Gratification, as well as Mixmags connotations I have built a deep understanding of the media industry.