Recreational sports Marketing & Business Development

ANNUAL REPORT 2015

OUR STORYThe Cal Rec Sports Marketing & Business Development unit was founded in 2003 on the belief that we could leverage the power of collaborative partnerships to create social good.

Over twelve years later, we continue to work with local and campus partners who are committed to inspiring, engaging and transforming the Cal community.

What are the secret ingredients to our success? The 30,000+ Cal students that we serve annually and a mission to make a difference one experience at a time.

Go Bears!

UNIVERSITY PARTNERSHIP PROGRAM

UC Berkeley’s University Partnership Program (UPP) connects world-class businesses and industries with the world’s greatest public university to foster dynamic, meaningful partnerships.

It is responsible for exploring, managing and advancing strategic university-wide collaborations that provide mutual benefit to the university and its partners.

As a participating member of UPP, we would like to welcome Bank of the West and Sungevity to the Cal Recreational Sports family!

Go Bears!

Wellness Initiative Fee

RENEWsExpiring Rec Sports Student Fees to Maintain Services

EXPANDsCardio, Strength, Multi-Purpose, Yoga

& Relaxation Space on Campus

ADDsNew Wellness Services

for Under-Served Students

INCREASesNutrition, Stress Management,

& Well-Being Classes for Students

BY THE NUMBERS

2,000+Weekly Participants

Fitness Programs

3,000+Weekly Participants

Group Exercise

5,000+Annual ParticipantsOutdoor Education

500+Student Staff

10,000+Non-Student Members

30,000+Student Members

Student-Athletes

34Unique Sport Clubs

200+Student Staff & Leaders

5Team & Individual

National Champions

8,000+Student Athletes Intramural Sports

1,300+Student Athletes

Sport Clubs

800+Unique Teams

Intramural Sports

Women’s Water Polo

NATIONAL CHAMPIONS

Co-ed tenniswomen’s Water PoloMen’s gymnastics co-ed badminton women’s singles Table tennis

Co-Ed Tennis

EXPERIENTIAL

1,000+Comfort Zone

1,000+Cal Adventures Open House

1,200+Week of Love

7,000+Rec Sports 360°

6,000+Cal Day at the RSF

STUDENTSCampus & community

CALTOPIA

THE TWOGreatest Days on Planet Earth!

NO.1College Lifestyle

Event in the Nation!

100+Student Entertainers

& Performers

13thAnniversary

35,000+Attendees

120+Exhibitors & Sponsors

SOCIAL MEDIA

12,000+Followers on Social Media Channels

1,000+Total Photos Posted

1.7M+Total Number of Impressions

1m+Facebook Impressions

Co-Branded Campaigns

700+Unique Bidders

Cal Bears Online Auctions

engagingthe cal community Social Media Wall Social Media Wall

Insta

PARTNERS

25+Annual Partners

60+Community Partners

25+UC Campus Departments

40+UC Student Groups

3B2B EventsOUR FAMILY

SOCIAL GOOD

$20,000Raised for the Recreational Sports Development Fund

300+Pounds of Clothes Collected

Do Something Good Clothes Drive

170Donated Bear Hugs to the Oakland

Children’s Hospital & Research Center

90+Summer Camp Scholarships Provided to Local Families

1,000+T-Shirts Donated to

East Bay Goodwill Industries

EDucational opportunity program (EOP)

Family Dinner Sponsor

CAL Women’s Rugby