By Rebecca Mellody & Jessica CowgillTypical conventions of an album cover

Also we have looked at different album covers and found some conventions really typical, we are going to explore these in the next few slides…

Album covers

We have looked at many different album covers and we have discovered that the album covers focus more on the brand image of the artist and on the genre of the music.

We have found that most album covers have used close up’s of the artist (maybe medium shots), but it is very rare that long shots are

used. This has been done in order to create a bond between the artist and her audience, as using a close up makes it look more personal.

Close up photos

Whilst producing a album cover, it is typical for the artist to use direct address. This is because the artist wants to create

a relationship between them and the audience.

Direct address

It is very unusual to not use direct address because, it makes the artist seem rebellious or disconnected. But this maybe

what the artist is about.

It is typical that the artist is present on the album cover as it is them that is really getting promoted, not the

album. This is the reason why it is crucial that the brand image of the artist is shown throughout the album cover.

The artist being used in the album cover

In this album cover the artist looks very strong and independent. She has a fierce look about her, this is to show that she is dominant and in control.

In this album cover, Rihanna looks seductive and passionate. By using the colour red we are shown that her brand image is all about looking sexy.

Most of the album covers used in this power point are from this genre. It is clear of the genre of music that these albums covers on as they portray the image of making their career to the top. Some British examples of this would be…

Grime – British equivalent to Hip-Hop