Hashtags#TEretail

• March 20, 2013 • Day-long Twitter chat• Students and grads• Employers

• TJX Canada• RBC• Starbucks• Target• Canadian Tire

• 95 different participants• 400+ tweets• Reached 109,000+ people• 1.2 million impressions• Raised profile of retail careers among Gen Y

March 4-8, 2013:Dallas-based promotion agency The Marketing Arm (TMA) launched one of the first-ever Twitterview-only intern hiring campaigns.

May 22, 2013:The world’s first job ad integrated into Twitter. Lets candidates apply without leaving the site via Twitter’s new Lead Generation Product.

Social media strategy scoring system

A point for having a presence of any kind

A point for having a "rich" presence with graphical banners and backgrounds where that can be customized

A point for having an automated feed

A point for evidence a human is posting to the feed at least intermittently

An additional point for consistent posting by a human

A point for evidence a human is listening to followers of the account (@ mentions, retweets)

A point for regular audience retweets or shares of posts

A point for regular audience engagement on posts in the form of likes, comments, @ mentions, etc.

1 point Weak presence

2 points Strong presence

3 points Weak Automation

4 points Strong Automation

5 points Weak Engagement

6 points Strong Engagement

7 points Weak Actualization

8 points Strong Actualization

Credit: Brian Jackson, ITBusiness.ca