Room Setup

Name cards out! Technology away!Curtis Kuznecov – T01 & T11

Comm 202

Tutorial #4

Where are we at?StrengthsQue

stJob Research

Skills MatrixCover Letter

Resume

Interview!!

Networking

Agenda

Cover Letters

Group Activity

Action Items

Cover Letters

Why write one…. Shows your sincere interest in the job

Showcases your communication and writing skills

Gives you the opportunity to elaborate on your experiences From your Skills Matrix

Lets you show a little personality! Shows you are a human and not just an application

Resume Vs. Cover Letter

Resume is about YOU

Cover Letter is about THEM

Elements of the Cover Letter

Integration + Formatting

Branding

Opening

Skill Matching

Closing

Opening

Dear ,

My name is , and I am applying to .

Opening – Key TakeawaysExpresses keen and genuine interest and/or passion for position

Makes a clear expression of the skills/experience matching the job description

Genuine and unique primary and secondary research indicating interest in company (Make sure the research you show is tied to your interests)

Name drop (where applicable)Be unique!

Opening – The Hook

Opening – My Example

What could be done better……

Opening – Another ExampleHow fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career.

After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal:

Opening – Another Example

Your Turn! – So you think you can hook!

Skills Matching

Skills MatchingSkills – from job descriptions & skills matrix

Experience – best, relevant experiences

Education – how you’ll leverage your BCom

Matching qualifications – any other qualifications

If it doesn’t belong, don’t include it!

Skills Matching – Bullet Points

Skills Matching – Paragraph Style

Skills Matching – Key TakeawaysUse STARL to your advantage – Action and Link!

Each line proves you have the necessary skills & aptitudes to perform on the job

Always link to the company/position if not obvious

Use skills listed in the job descriptionSometimes, don’t be afraid to take risks

Closing

Closing – What not to do“Thank you for looking at my application. I hope that I have

shown you that my interpersonal skills, my

leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I

hope to hear from you soon.”

Generic and Boring…….

Closing – My Example

What could be done better……

Closing – The Elephant

Address the elephant in the room! Bad GradesRelocation

Closing – Key Takeaways

Make a good final impressionShow your passionRestate skills with a different wordingGive genuine thanksLeave a call to actionTie to previous examples/stories

Closing – More Examples

Branding

Consistent throughout cover letter

Fits with the company’s values & yours

Good impression

Use Research Assignment

Integration – Key Takeaways

• CL & resume use same

formatting

• Helps you to stand out!

• CL reflects & expands

upon resume

• Be Mindful of spacing

Formatting – Address LineDate

Contact NameTheir TitleCompanyAddressCity, Province Postal Code

Re: Position Title

Dear Mr. / Ms. Their Last Name OR Hiring Manager

If unknown, this can be

omitted

AVOID: “To Whom it May

Concern”“Dear Sir or

Madam”

Country is typically unnecessary

unless applying outside of Canada

Examples – Address Line

Formatting – Sign Off

Sincerely,

Your NameBCom Candidate 20XXSauder School of Business

Attached: Resume

Regards,Best,

Written signature optional (provide

more space if including)

Attached: Resume, Transcript

Use “Enclosed: …” only if sending application by

mail

BCom Candidate 2016These

spaces are important

Examples – Address Line

Do I want the job?Am I the right fit?

Can I do the job?

This Thursday @ 12:30 - HA 492

Come meet Dan Moore, President –

Southwestern Advantage

Speaking on:“Certainty in a Completely

Uncertain Future”

What can you do now to be ready for just about anything

as our world changes increasingly fast?

*202 bonus marks eligible

Action Items Cover Letter Draft due next tutorial (bring 2 copies)

Sign up for Office Hours!

Job Posting Research Assignment due Sunday (Feb 7th) via

Turnitin

Skills Matrix due February 12th via Turnitin

Tutorial next week!