Transmedia Storytelling With Issues-based programming

Transmedia Storytelling

• What is Transmedia Storytelling?• What is NOT Transmedia storytelling?• What elements do we consider when devising

a Transmedia “campaign”or project?

Definition:

“The process of conveying storylines to audiences through the artful and well-planned use of multiple media platforms”

-Jeff Gomez

Photo Courtesy of www.ifp.org, via Flickr

Simple Transmedia: Kikaida

Definition:

• “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.”

-Henry Jenkins

Multiple Delivery Systems

nine inch nails :”Year Zero”

Multiple Delivery Systems

from “Collapsus The Energy Risk Conspiracy” http://www.collapsus.com/

Audience Participation

• Push vs. Pull• Push = audience as consumer• Pull = audience as producer,

participant• Don Norman:

http://www.jnd.org/dn.mss/the_transmedia_design_challenge_co-creation.html

Not Always Fiction!

YourVote 2011: Produced by TVO (Duncky & McGlade) Transmedia Election Engagement

Audience Participation in Issues

from “World Without Oil”, http://worldwithoutoil.org/

Audience Participation in Issues

Lance Weiler’s “Pandemic” Experience, Sundance, wasalso used as a scenario planning exerciseby public health institutes

Henry Jenkins’ 7 core concepts

Heny Jenkins http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

Further Reading

• http://ohthatsnew.wordpress.com/2011/01/07/seven-core-concepts-on-transmedia-storytelling-part-1/

• http://henryjenkins.org/2011/08/defining_transmedia_further_re.html

• http://narrativedesign.org/2011/01/transmedia-storytelling-defined/

Screens and Spaces

Think about your audience context

• What kind of screens?• What kind of spaces?

illustration from http://rollercoaster.wikia.com/wiki/Amusement_park

Relating to Screens

• On a desk• On the sofa• In your palm• ?

image from http://www.rudi.net/node/20605

Spaces

• Secret spaces• Group spaces• Publishing spaces• Performative spaces• Participation spaces• Watching spacesimage from http://www.fastcompany.com/1699830/coming-soon-movie-screens-watch-you-back-measure-your-reactions

Platforms

• Not just putting video on multiple platforms

• Leverage audience engagement by allowing fans/users to contribute

http://www.huffingtonpost.ca/2014/02/21/escape-games-exit-richmond-bc_n_4831781.html

What is a Storyworld?

“the narrative is considered a whole world that has a past, present, and a future: a devised mythology”

-Jeff Gomez

“Morphological Grid”

“Morphological Grid”

“Morphological Grid”

“Morphological Grid”

Exercise: make a ‘sandwich’

• "it's easier to make the interesting feasible than the feasible interesting”

• Choose 1 audience, 2 or 3 delivery mechanisms, and one purpose

Films We’ll Work With

• Smoke traders• To make a farm• From C to C• Winds of heaven• Last call at the gladstone

hotel• Cat ladies

Assignment

• Write a 200 word description of the storyworld in the film

• Create a user profile for your user based on the audience you picked: please include a photo

• A description of the 2 delivery mechanisms and how you will use them effectively for that user. Think about screens, spaces.

• Conceive of at least 3-5 ways that the transmedia extension will meet the objective you picked: how will it engage and immerse?

• Generate 3 storyboards: these don't need to be fancy but they should give some sense of the user flow through the experience