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Tools and Tips
• Making your life easier
01/06/2015 1
Tools and Tips – Part I
• Search Engine Roundtable– www.seroundtable.com
• Webmaster World– http://www.webmasterworld.com
• Good UI– https://goodui.org
• Constant Contact – excellent tips newsletter to signup to– http://www.constantcontact.com/uk/index.jsp
01/06/2015 2
Subscription based....
More focused on SEO - https://www.seroundtable.com - they have a subscribe option
Kim Garst- http://kimgarst.com - One of the top 10 tweeted people in the USA! Great forFB
John Mueller - works for Google. A Google God. https://plus.google.com/+JohnMueller/posts . You can follow him with your G+ account
Search Engine Land - http://searchengineland.com - has subscription option, excellent emails which he (Danny Sullivan) issues every week, and he tweets very regularly for the news as it's happening.
Danny Brown - http://dannybrown.me - good on blogging and content
01/06/2015 3
Subscription based....
Amy Porterfield - http://www.amyporterfield.com - good on social media in general
We Teach Social - http://weteachsocial.com/index.php/blog -blog fairly regularly. Irish
Ian Cleary, RazorSocial - probably the guy I follow most - Irish -http://www.razorsocial.com
Jakub Linowski - Has excellent website with superb ideas on GUIs - http://www.goodui.org - he updates it regularly. Helpful in interface design.
Fandom Marketing - http://fandommarketing.com - useful ezine which you can subscribe to.
Christian K - http://www.christiankonline.com/blog - useful, tho aimed at the high-end stuff
01/06/2015 4
Digital Marketing Map
01/06/2015 TITLE _ TB DECIDED 5
Tools and Tips – Part II
• Content discovery - BuzzSumo - www.buzzsumo.com– Track what is trending– Content discovery– ID Influencers– Free and Pro versions
• Social Media Platforms– Facebook, Twitter, Pinterest, LinkedIN
• Aggregators– Hootsuite, Buffer
• Short URLS– Bitly – http://bbc.in/1zJKsFP– Tiny URL – http://tinyurl.com/poyvgve– Google - http://goo.gl/40Zdym
01/06/2015 6
Tools and Tips – Part III
• Page Speed Tools
– GT Metrix
– Google Page Speed Insights
– Pingdom
01/06/2015 7
Tools and Tips – Part IV
01/06/2015 8
Fast e-commerce website = Better Performance
Tools and Tips – Part V
• Useful tools– Screenflow - www.telestream.net/Screenflow -
screen recording and editing software - £60 - has MAC version
– Camtasia - www.techsmith.com/camtasia.html -screen recording and editing software - £206 -best for a PC
– Screenr - www.screenr.com - instant screencasts
– Google Alerts – lets you monitor internet for interesting new content.
01/06/2015 9
Tools and Tips – Part VI
• Useful tools
– Facebook Apps
• www.shortstack.com - design facebook apps and promotions
• www.offerpop.com - create and run contests
– Picture/photo editors
• www.canva.com/
• http://pixlr.com - excellent online photo & picture editing tool
01/06/2015 10
Tools and Tips – Part VII
• Useful tools
– https://yoast.com/wordpress/plugins/seo - the best WP plugin for WordPress
– www.screamingfrog.co.uk/seo-spider/
desktop program (PC or Mac) which crawls websites‘ links, images, CSS, script and apps from an SEO perspective
– Broken link checkerhttp://xenus-link-sleuth.en.softonic.com - free
01/06/2015 11
Tools and Tips – Part VIIIView own & Competitors' websites
01/06/2015 12
Tools and Tips – Part IX
Google Web Master Tools
– www.google.com/webmasters/tools
01/06/2015 13
Tools and Tips – Part IX
Google Web Master Tools –Google Search Console
• URL remains the same, currently
• www.google.com/webmasters/tools
01/06/2015 14
Tools and Tips – Part XThe Beginners guide
to SEO
– http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf
01/06/2015 15
Where to go from here....
NI Business Info– http://www.nibusinessinfo.co.uk/content/sales-marketing
– http://www.nibusinessinfo.co.uk/content/e-commerce
– http://www.nibusinessinfo.co.uk/content/online-business-networking-and-social-networking
Get Invest NI support?www.investni.com/about-us/what-we-do/how-we-support-business.html
Boosting Business0800 181 4422
01/06/2015 16
Thank you!Alison Nicholl Simon Hunter
17
uk.linkedin.com/in/alisonnicholl0776 641 [email protected]
http://lnkd.in/9ce_mc0777 152 [email protected]
