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TOP TIPS FOR MARKETING YOUR BUSINESS ONLINE
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Newsweek 20 years ago
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The Digital World
WORLD POPULATION INTERNET USERS SOCIAL MEDIA USERS
7.423 Billion 3.419 Billion 2.307 Billion
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Remember this?
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Online marketing is all about getting found
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Online marketing is all about getting found
Who understand the message
And then react in the way you want them
to
By the right people
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So FIRST….
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Your proposition
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Who is your audience?
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Who is your audience?
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Targeting
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Your message
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What problem are you solving?
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Your brand
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What do you want to achieve online?
• Generate leads
• Stimulate purchase
• Inform and create awareness
• Develop a long term relationship
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What do you want to achieve online?
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Your website
• Good design• Simple, intuitive navigation• Great content and copy
• Focused on your audience• Delivers your brand promise• Strong calls to action (SMART objectives)
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Your website• If a website is difficult to use – people leave• If the homepage fails to clearly state what you/your
company offers – they leave• If users get lost on a website – they leave• If a website’s information is hard to read or doesn’t
answer key questions – they leave
= poor brand experience
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Think…
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How to drive traffic to your website
o Direct traffico Search traffic
o Organico Paid
o Referral traffico Social mediao Email marketingo Other websites
o Content marketingo Offline
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Social media
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Email marketing
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Don’t forget: Be friends with Google
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But always, always
focus on your target audience
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