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Digital Marketing
By:-Sri Vitthal
SEO|SEM|SMO|Email Marketing
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Before We Start…
• How many are online/Digital Marketing professionals? • How many are running their own business?• How many want to run their own business?• How many sell their product online (Ecomm)? • How many offer digital marketing services to their clients or
customers? • How many are SEO experts? • How many are SEM experts?• How many are direct marketing experts?• How many are lead gen marketing experts? • How many are already marketing online and are here to learn how
to target and market smarter, for better ROI?
What is Digital Marketing?
It aims to create demand using the power of the Internet.
• It is measurable.
• It gives brands opportunity to build tailored, optimised brand experiences for your Products and services.
Traditional vs. Digital Marketing.
TV & Radio, News PaperMagazines Etc.
Facebook,TwitterLinkedin,Youtube,Blog and wordpressBy using latest devices
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Does Digital Marketing Killing the Traditional Marketing!
Yes……Answer Is
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Do you Know How is this!
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Examples of Popular Search Engines
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Statics of Search Engines100+ Billion Searches / Month
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• Google - Searching 4,285,199,774 web pages
• 28% of Google searches are for a "product/service name", 9% are for a "brand name" and 5% are searches for a "company name".
• 85%* of all Web site traffic and 70%* of all online purchases originate from a search engine. (*Jupiter Research)
• Micro Commerce opportunities for new products and services will generate an estimated $60 bln in revenue per year by 2015 according to Research.
Where People are Searching for Products & Services!
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How far do people look for results?
Search is a strongfacilitator of thepurchase process
Online Search leads to Sales1 in every 4 affluent user have made purchases following online searches
Two Business GuysMr. YMr. X
Started the same Business
Mr. Y invested the Money for promotion in a smart way, He analyzed the market and Trends and Invested in Digital Marketing and Got good Profits in his Business.
Mr. X invested the Money for promotion in Old Tradition strategy Like, News Paper,Tv,Radio etc.And got the loss in a year.
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Types of Marketing
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8
7
65
43
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Marketing Growth
How Digital Marketing Growing!
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How to Earn Money!
E-Business
Revenue
How to Earn Money through Google and Affiliated Marketing
Bob: PhotographerMary: Jeweler
Jill: Classical Coposer
?
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How We can Help you to Grow!