Toledo Museum of Art Annual Plan 2012-2013

Presentation to Museum Board | October 2012

Brian P. Kennedy, Director

Toledo Museum of ArtOur purpose: Art Education

Providing access to and information about works of art in our collection

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Several subgroups are dealing with specific activity goals structured around the basic guiding principles:

Art must be connected to all that we do• Always seek to add value• Plan, implement, evaluate• Our people are our best asset• Integrate art into people’s lives• Money follows good ideas

We continue to make progress in our strategic objectives.

• Expanding Access to the Collections• Teaching Visual Literacy• Increasing Visibility• Developing Museum Assets• Working with Artists

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Expanding Access to the Collections

To continue to expand access of the museum’s collection to visitors we have

integrated new media technologies and art interpretation materials into our

permanent displays and exhibitions.

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Expanding Access to the Collections

• A Wikipedia project has been started with members of the TMA staff spearheading the project.

• Ongoing additions to TMA eMuseum database– All painting and sculpture in the collection as well as the Cloister

have been entered into eMuseum. We are currently working on entering the antiquities collection into eMuseum.

– 7905 objects are now online.

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Expanding Access to the Collections

• The initial stages for Internet Archive digitization project have been completed – You can find our inaugural catalogue, which was our test

publication, here: http://archive.org/details/catalogueofinau00tole

• The Little Theater audio-visual upgrade is finished. – HD projector and Blu-ray player. Everything is controlled

by an electronic questron at the podium.

• “Made in Hollywood” has been installed. – Paula Reich developed content for the iPad presentation

that goes with the exhibition.

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Jaume PlensaSpiegel, 2010Painted stainless steel

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Maya LinSilver Erie, 2012Recycled silver24 3/4 x 54 x 1/2 in.AP 1 of 2 (edition of 3 + 2 APs)

Teaching Visual LiteracyAll of our objectives aim toward this goal. Teaching visual literacy is fundamental for

shaping today's youth into tomorrow’s leaders.

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Teaching Visual Literacy

• The Manet Exhibition– The focus is on interpretation– The exhibition has a family guide, teen guide and a gallery

brochure– Teen Guide utilizes visitors cell phones and features music

from Manet’s time period along with video clips of curator, Larry Nichols, talking about one of the portraits.

• Made in Hollywood – The focus is on composition – There will be a View Finder and an Ipad Kiosk

• use of a view finder visitors can use this tool as they view photographs in the exhibition. The tool allows opportunities for closer looking and also cropping the image.

• The IPad allows visitors to lighten, darken, crop and frame a photograph.

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Teaching Visual Literacy

• The Family Center– Undergoing continuous upgrades, currently Graphic

Design is producing information about the Elements of Art that will be placed on the walls of the center.

• The Art of Seeing Art – The Art of Seeing Art series is being developed. It will

include a brochure for each element and principle of design.

– at Home brochure is being developed. It will provide visitors with opportunities to continue their closer looking skills in their home environment.

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Teaching Visual Literacy

• Our new Docent class has begun their training – which includes lectures on the brain, visual perception,

human development & learning, art history, and our collection. This class will be in training for 18 months.

• Year two of The Great Art Escape – 5 days over the holiday season in December. It offers

storytelling, mini performances, glass making and drawing demonstrations in the galleries with the help of art teachers. Each activity was focused on our collection to teach the elements of art and principles of design.

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• Tours for babies (no older than 18 months) – continuing this fall, the tours are once a month on Friday

at 6:30 P.M. This tour provides parents with developmentally appropriate strategies to engage their children to look at works of art.

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Increasing VisibilityTo increase awareness of the Toledo Museum of Art

locally, nationally and internationally, we have increased our use of social media, promoted the

museum’s membership program and utilized focused marketing efforts around exhibitions and

high profile events.

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Increasing Visibility

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• 50th Anniversary of Studio Glass and Glass Art Society Conference– More than 300 documented news items appeared mentioning

TMA as the birthplace of the Studio Glass Movement.– CBS Sunday Morning ran a 5 ½ minute national segment on the

origins of studio glass in Toledo and Color Ignited on Labor Day weekend.

– Four major print publications in the city featured Color Ignited and the Glass Art Society conference on the cover (Toledo Blade, Toledo City Paper, Toledo Free Press and Toledo Free Press Star). All local television stations covered the GAS conference and Color Ignited.

– 840 artists and over 18,000 people visited the TMA during the GAS conference.

Increasing Visibility

• Manet: Portraying Life: The marketing budget for this show allows for a strong regional buy covering Northwest Ohio, Southeast Michigan, Cleveland and some coverage in Columbus.

Media includes billboards, online ads, print ads, television, public radio, and movie screens.

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Developing Museum AssetsTo promote the knowledge and expertise of

our staff and foster improvements to our physical plant and environment.

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Developing Museum Assets

• The new parking lot will be completed– The solar canopy will generate 300 KW of electricity for use

in the main Museum building. The roof already generates 200 KW.

• The walkway under the canopy will give our visitors safer, more comfortable passage through the parking lot.

• Two new handicap ramps will assist our visitors. One ramp leads to the school tour doors, and the other to the Grove Place doors.

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Developing Museum Assets

• The Museum welcomed 8 interns over the summer months; including two interns from Smith College in the curatorial area.

• Electronic people counters have been installed to track attendance at the Manet exhibition.

• In the past month the education and marketing staff have moved into newly renovated office spaces.

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Developing Museum Assets

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New marketing office

New education offices

Developing Museum Assets

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•In celebration of the long term Tiffany window loan from Woodlawn Cemetery, 28 members of the Woodlawn Cemetery Board and Foundation gathered with TMA staff to view the installation.

Working with ArtistsIn our continuous effort to expand and cultivate the

museum’s relationships with artists we have devised programs that work specifically with artists

through artist-in-residence programs, masters series lectures, and exhibitions featuring onsite

instillations.

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Working with Artists

• Color Ignited– Jan Bruce– Fred Wilson– Dan Dailey

• Masters Series– Fred Wilson– Gary Tinterow, the new director of the Museum of Fine

Arts, Houston and 28-year veteran of the Metropolitan Museum of Art in New York, will discuss Édouard Manet’s fondness for Spanish art and for the works of Diego Velázquez in particular.

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Working with Artists

• The GAPP artist this past summer, Esther Shalev-Gerz completed a residency where she explored

labor, and the tools of labor, through the medium of glass.

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Working with Artists

• The GAPP artist for FY13 has been finalized.  Erwin Redl, an internationally known light/sound installation artist, based in Bowling Green, will be the main GAPP artist for this year. 

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• Looking ahead to the next two years, exhibitions currently on the schedule or being considered include:  – a partnership with the High Museum in Atlanta and the

Louvre museum focused on the art of the Tuileries Gardens;

– The History of Video Games exhibition (currently traveling);

– an exhibition focusing on the 200th anniversary of the Battle of Lake Erie;

– Early Modern Japanese prints (largely from our significant permanent collection holdings);

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Evaluation

As evaluation continues, the senior staff have been assigned individual

responsibility to oversee particular activities that are being implemented to

achieve our Strategic Objectives.

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• Revelation: Major Paintings by Jules Olitskio Total attendance – 24,066o Surveys completed – 336

• Color Ignitedo Total attendance – 40,306o Surveys completed – 402

Looking Closely at Olitski and Color Ignited

Questions / Comments

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