1. 1. TO BATCH OR NOT TO BATCH #TOTC2015 #BATCH
2. 2. PANELIST RYAN CHETIYAWARDANA BEN SCORAH SHAYNE McKNIGHT CHARLES JOLY
3. 3. PANELIST Ryan Chetiyawardana
4. 4. PANELIST BEN SCORAH
5. 5. PANELIST Shane McKnight
6. 6. PANELIST CHARLES JOLY
7. 7. WHITE LYAN
8. 8. WHITE LYAN THE MOTIVATION I N N O V A T I O N : E V E N W I T H I N A N C I E N T I N D U S T R I E S , I N N O V A T I O N I S C R U C I A L - W H I T E L Y A N S C O N C E P T W A S N O T G O V E R N E D B Y E G O O R G I M M I C K , B U T I T W A S N T S E T T O B E A B O T T L E D O R B A T C H E D C O C K T A I L B A R , T H E B O T T L E S W E R E A B Y - P R O D U C T C O N T R O L : W E A R E P R O F E S S I O N A L S , W E S H O U L D W A N T T O M A K E S U R E W E A R E C R E A T I N G T H E B E S T V E R S I O N O F W H A T W E P R E S E N T B A R T E N D I N G : D R I N K S A R E S E C O N D A R Y . A B A R S H O U L D C A T E R T O T H E N E E D S O F I T S G U E S T S , A N D I T S H O U L D E M P O W E R T H E B A R T E N D E R T O D O T H I S . T H E S E T U P O F W H I T E L Y A N U S I N G B A T C H E D C O C K T A I L S P U T T H I S F O C U S F O R E F R O N T
9. 9. BARTENDING: THE ACT OF HOSTING W E W A N T E D T O P R O D U C E A C O C K T A I L B A R F O R T H O S E W H O D O N T G O T O C O C K T A I L B A R S T W O M A I N F A C T O R S W E R E S P E E D A N D P R I C E - P R E P A R I N G T H E D R I N K S L I K E A K I T C H E N A L L O W E D T H I S W E W A N T E D I T T O B E F U N P A R T O F T H E L A N D S C A P E O F C O C K T A I L B A R S , B U T N O N - C O N - F O R M A T I V E W E G A V E O U R S E L V E S T I M E B Y R E M O V I N G F A L L B A C K S B U T G I V I N G O U R S E L V E S M O R E T I M E W E C O U L D L O O K A F T E R P E O P L E I N A D I F F E R E N T M A N N E R
10. 10. CONTROL W H I T E L Y A N O P E R A T E S L I K E A K I T C H E N D R I N K S A R E C R E A T E D A H E A D O F T I M E , A N D I T I S A H O U S E - D R I N K S O N L Y M E N U - T H E D R I N K S A R E B O T T L E D , B U T M A N Y R E Q U I R E A F I N A L F L O U R I S H W E S E R V E D R I N K S W E A R E C O M P L E T E L Y H A P P Y T O P R E S E N T W E C O N T R O L E V E R Y E L E M E N T O F T H E D R I N K M I N E R A L C O N T E N T F L A V O U R R E C I P E D I L U T I O N P H T E M P E R A T U R E A R C B A T C H I N G A L L O W S U S T O C O N T R O L A D D I T I O N O F V E R Y P O T E N T I N G R E D I E N T S W E U N D E R S T A N D T H A T W E C A N T C R E A T E E V E R Y T H I N G O U R S E L V E S T H E R E S S O M E T H I N G S W E C A N T M A K E O U R S E L V E S , S O W E D O N T
11. 11. PURPLE PAINT
12. 12. PURPLE PAINT P R O C E S S E V E R Y E L E M E N T O F T H E D R I N K H A S B E E N M A N U F A C T U R E D S P E C I F I C A L L Y T O L E N D A C H A R A C T E R I S T I C F L A V O U R T O T H E C O C K T A I L A K V A V I T T H R O U G H A C O M B I N A T I O N O F D I S T I L L A T I O N A N D I N F U S I O N W E C R E A T E A N A R O M A T I C S P I R I T W I T H A N O I L Y B O D Y A R O N I A A N A T I V E B E R R Y T O S C A N D I N A V I A & A R E L A T I V E O F T H E B L A C K C U R R A N T , W E B O L S T E R T H E F R U I T S N A T U R A L A C I D I T Y T O P R O V I D E F R E S H N E S S T O T H E D R I N K B L A C K C U R R A N T P A I N T C H A N G I N G T H E D E L I V E R Y M E T H O D O F T H E D R I N K ; U T I L I S I N G S W E E T N E S S O N T H E R I M O F T H E G L A S S T O B A L A N C E A S O U R S E R V E
13. 13. CANDLELIT MANHATTAN C O N C E P T A N D N A M E A M A N H A T T A N I S A W O N D E R F U L L Y R I C H C L A S S I C , A N D O N E T H A T Y O U C A N D E P E N D A B L Y G E T A F A N T A S T I C V E R S I O N O F A R O U N D T H E W O R L D . T H I S B O T T L E D V E R S I O N R E M O V E S T H E B A R R I E R S , F A F F A N D H A S S L E F O R T H O S E W H O C A N T O R W O N T M A K E O N E , A N D A D D S A D I M E N S I O N T H A T C O U L D N T B E A D D E D O N T H E S P O TC O N T R O L M I N E R A L C O N T E N T - U S I N G B E S P O K E M I N E R A L B L E N D N U A N C E D R E C I P E - U S I N G O W N O W N B O U R B O N , A N D A S P E C I F I C B L E N D O F V E R M O U T H S A N D B I T T E R S A B V - R E D U C E D T O R E M O V E T H E N E E D F O R V A R I A B L E S S E R V E - F L E X I B L E A C C O R D I N G T O T H E U S E R F I N A L F L A I R - W A X F O R F L A V O U R A N D T E X T U R E
14. 14. RODE SODA
15. 15. RODE SODA: THE MOTIVATION
16. 16. RODE SODA: MOTIVATION
17. 17. RODE SODA: THE SETUP
18. 18. RODE SODA: THE SETUP
19. 19. RODE SODA: THE PROCESS
20. 20. RODE SODA: SHAKING VS STIRRED COCKTAIL BATCHING PROCESS
21. 21. RODE SODA: TEMPERATURE
22. 22. RODE SODA: SPEED TO SERVICE
23. 23. RODE SODA: COCKTAIL
24. 24. RODE SODA: COCKTAIL LECHE de TIGRE 128 oz Don Julio Reposado 42 oz Solerno Blood Orange Liq, 64 oz Cardamon Simple Syrup 64 oz Lemon Juice 64 oz Whole Milk Glass: Rocks Garnish: Lemon Twist
25. 25. TOP HAT PROVISIONS: MOTIVATION
26. 26. TIMES CHANGED CRAFT COCKTAILS GOT MORE POPULAR BIGGER VENUES STARTED SERVING BETTER DRINKS CRAFT COCKTAILS GOT MORE ELABORATE EVENTS HAPPENED TOP HAT PROVISIONS: MOTIVATION
27. 27. TOP HAT: BENEFITS OF DRY BATCHING? IDEAL FOR BARS, RESTAURANTS, VENUES IDEAL FOR SMALL EVENTS GREAT FOR SPIRITOUS COCKTAILS AT ALL EVENTS GREAT FOR PRE-PACKAGED SPIRITOUS COCKTAILS
28. 28. SUPER HIGH-END WEDDING (120 people) GOOGLE INNOVATION LABS EVENT (200 people) TWITTER OFFICES - SAN FRANCISCO (500 people) INDUSTRY SPIRIT TASTING EVENT (1200 people) NIGHTLIFE at ACADEMY OF SCIENCE (4000 people/every thurs) FACEBOOK XMAS PARTY (6000 people) TREASURE ISLAND FLEA MARKET (8000 people) SUPERBOWL NFL VIP TAILGATE (14,000 people) TREASURE ISLAND MUSIC FESTIVAL (18,000 people/day) BOTTLEROCK FESTIVAL (35,000 people/day) TOMORROWWORLD ATLANTA (40,000 people/day) OUTSIDE LANDS FESTIVAL SF (75,000 people/day) COACHELLA MUSIC FESTIVAL (85,000 people/day) TOP HAT: MOTIVATION EVENTS HAPPEN
29. 29. TOP HAT: THE PROCESS I NEEDED TO SPEND 14 YEARS NOT BATCHING TO LEARN HOW TO BATCH I HAD TO KNOW EACH INGREDIENT WELL ENOUGH TO CHANGE THEM AND BRING THEM TOGETHER IN A DIFFERENT WAY IN ORDER TO TASTE RIGHT I NEEDED TO LEARN THAT PEOPLE OFTEN JUST WANT A STIMULATING EXPERIENCE. AND AS I ENTERED BIGGER PLAYGROUNDS, I HAD TO SUFFER A LOT BEFORE I COULD LET GO OF THE INDIVIDUAL SPOTLIGHT
30. 30. HOW DO WE SCALE THIS UP SO MORE BAR OWNERS CAN ACTIVATE DRAFT COCKTAIL PROGRAMS? HOW CAN WE MAKE KEGGED COCKTAILS MORE STABLE? HOW CAN WE MAKE BATCHING KEGS OF COCKTAIL EASIER, MORE EFFICIENT & MORE PROFITABLE? HOW DO WE ACTIVATE MOSCOW MULE ON DRAFT WITHOUT MAKING GINGER BEER FROM SCRATCH? TOP HAT: QUESTIONS TO BE ANSWERED
31. 31. FRESH CITRUS MUST KEEP REFRIGERATED & DEPLETE IN 24HRS SHRUBBING USING VINEGAR TO STABILIZE FRESH CITRUS STAYS BRIGHT FOR WEEKS IF KEPT COLD RUBY GRAPEFRUIT SHRUB RECIPE MAKING KEGS FROM CRAFT CONCENTRATES TOP HAT GINGER BEER TOP HAT: THE ANSWER
32. 32. TOP HAT GINGER BEER Liters & Bag-in-a-Box TOP HAT INDIAN TONIC SYRUP Liters & Bag- in-a-Box TOP HAT TEA PARTY - Darjeeling, Chamomile & Yerba Mate TOP HAT CITRUS SHRUB Lemon juice, honey & apple cider vinegar TOP HAT: THE ANSWER
33. 33. TOP HAT: GINGER BEER CONCENTRATE LIVE DEMO ON TO MAKE & CARBONATE A KEG OF TOP HAT GINGER BEER
34. 34. TOP HAT DIAMANTE 250 oz Don Julio 70 95 oz Cointreau 95 oz Clarified Lime Juice, 19 oz Simple Syrup 44 oz Filtered Water Glass: Rocks Garnish: Lime Wedge
35. 35. TOP HAT XANADU 202 oz Don Julio 1942 32 oz Mezcal 70 oz Amaro Nonino 25.3 Liquor 43, 208 oz Citrus Agave Shrub 96 oz Water Glass: Rocks Garnish: Sage
36. 36. CONTACT INFO: SHANE MCKNIGHT 415-902-7821 SHANE@TOPHATPROVISIONS.COM
37. 37. CRAFTHOUSE COCKTAILS- THE MOTIVATION
38. 38. CRAFTHOUSE COCKTAILS- THE INGREDIENTS
39. 39. CRAFTHOUSE COCKTAILS- THE PROCESS
40. 40. CRAFTHOUSE COCKTAILS- THE PALOMA 100% ALL NATURAL ingredients REAL BLANCO TEQUILA from Jalisco Mexico Handcrafted GRAPEFRUIT SODA Real CANE SUGAR Pure California LIME JUICE 12.5% alc. by vol. Gluten free
41. 41. THANK YOU FOR YOUR ATTENTION! Please rate this seminar in the Tales 2015 app #BATCHING is the Hashtag THIS POWERPOINT IS ON: http://www.slideshare.net/Elayneduke MANY THANKS TO: TANQUERAY AND TO THE TALES CAP TEAM FOR YOUR SUPPORT!!