Social media: Facebook,the 800-lb. gorilla

Trends in Communication & Information TechnologyJOUR 4871-003

Monday, Oct. 15, 11:30am-1pm - Armory 201

dLab Workshop: Social Media Tools & Data for Reporting and ResearchGuest trainer: Dan PettySocial media editor, Denver Post/Digital First Media

REGISTER: http://cu-dlab6.eventbrite.com

For Facebook, Twitter, social-media skills,attend this on Monday!

1 BILLION active users worldwide (last week)

2.5 billion (approx.) people using the Internet worldwide

600 million access FB with mobile devices

Doubled user base in 2 years!

How much higher?Too big (now) to fail?

Facebook’s fastest-growing countries

How do you use Facebook ?

Never

Seldom

Few times a month

Every week

Daily

Few times a day

Many times a day

Check Facebook:Never

Seldom

Few times a month

Every week

Daily

Few times a day

Many times a day

Post to Facebook:

How do you use Facebook ?

On Mac/PCTabletMobile phone

Check Facebook most often:

On Mac/PCTabletMobile phone

Post to Facebook most often:

Mobile site (HTML5)iOS native appAndroid native app

Mobile device:

Mobile site (HTML5)iOS native appAndroid native app

Mobile device:

More Facebook users now on mobile than PC

Macquarie Research

Ages 15-25 (American FB users):56% access Facebook most often from a smartphone or tablet

(Women: 61% - Men: 51%)PROJECTION FOR 2013: 76% of women, 62% of men

How do you use Facebook for news?

I don’t get news from Facebook

News links MOSTLY from friends, family

News links MOSTLY from news orgs, journalists

News you view or read because of Facebook:

Newspaper (print)TV newsRadio newsNews websites (PC/Mac)News sites/apps (mobile)FacebookTwitter

Of these, where do you get MOST of your news?

Facebook users get fewer news referralsfrom news orgs than on Twitter

Facebook trends

American adults under 30:Social media as a primary source of daily news... (Pew Research Center for the People & The Press, Sept. 2012)

Far surpassed newspapers, radio

Equaled TV

33% of young adults get news from social networks

34% watch TV news

13% read print or digital newspapers

Facebook’s money problem

Contextual ads in rightcolumn not working wellenough (bad placement)

World is moving quickly to mobile ... Facebook isn’t monetizing mobile well yet ... 7 months ago, NO mobile ads

One new step in $ chase: Charge users to advertise

FACEBOOK GOES FREEMIUM!

$7 to have a FB postget high placement in friends’ feeds, to be sure they see it

‘Want’ button added (new as of Monday)

A new button will soon turn up on the Facebook sites of some stores: a "want" button, which will let people select goods they hope to purchase or find interesting.Possible FB revenue source? ... Revenue potential for media companies, not just retailers? (e.g., Engadget blog)

How will Facebook tackle mobile?

"We've transitioned, and are now a mobile company."

– Mark Zuckerberg, Facebook CEOSept. 11, 2012

How will Facebook tackle mobile?

FB knows a LOT about you (posts, likes...)

FB mobile: will know your location

FB deal with Datalogix: off-line purchases tracked (e.g., your drug store purchases)

FB mobile could target an ad knowing what you tend to buy PLUS your current location ... Powerful!

Zuckerberg: “We think we'll make a lot more money than on the desktop” (Sept. 11, 2012)

What will Facebook do with facial recognition?

FB purchased Face.com (facial recognition)

Face.com technology already used to identify people in billions of photos on Facebook (We know that; don’t know how FB plans to use it)

POSSIBLE: Identifies photo of you...• Holding a Red Bull at a party• Skiing ... skateboarding ... etc.• Target ads based on that knowledge of you

LIKELY: Store/bar/restaurant camera ID’s you; offers mobile discount (Opt in)

Had to shut down FB facial recognition in Europe