ResearchJordanne Kay

Terminology Circulation - How many copies of the printed product have been handed out.

Hits - How many times a certain a webpage has been viewed.

Box Office Figures - How much a film has made just in the cinema.

Ratings - How a certain product has been rated. (4/5, 5*, 65%)

Sales - How many products have been sold.

Primary Research Definition - Research that you have done your self, everything that you have collected is your own work.

Advantages - You can always ask extra question, getting the answers you are looking for. - You can create your own research.

Disadvantages - It takes time to interview and gather all your results. - Finding the right people may become a issue.

Example - Vox Pops – Informally discussing a specific topic with individuals on the street.

Secondary Research Definition

- Using existing research, this means that you have took the research that has already ben done for you.

Advantages - They can be a wild range of resources available. - The work has already been done for you.

Disadvantages - May not be able to find what your looking for. - You have to rely on the research you’ve found, anything in the research that you have found may be wrong. Example - Internet research. - Library research. - Archive research.

Quantitative Research Definition - Research that you can measure put in to percentages, fractions and numbers.

Advantages - Easy to gather the information/answers and find out overall what people like and want to see.

Disadvantages - May not be accurate, someone could say two answers, or you could miss someone off.

Example - An example would be ‘Do you like the colour blue?’ 80% said yes and 20% said no.

Qualitative Research Definition - Research that goes in to more depth, you have to reflect and expand on your answer. Advantages - It is good quality, gets you the right answer, you can always ask more to get a better answer. Disadvantages - They may go off on one, they wont give you just one simple answer they may make it hard for you understand and confuse things. Example - An interview with just 2 people, asking questions and getting answers.

Audience Research Definition - Finding out about who consumes a product. Advantages - You find out how your audience feels about this product, what their opinion is and how you can improve your product. Disadvantages - You may not be able to get all the research you need, people may not give you the answers you are looking for. Example - You could conduct a focus group, by doing this you will understand who you are going to aim your final product to and know how to achieve this.

Market Research Definition - Finding out about the market place where a product is sold. Advantages - Find out what they like, how much they like to spend on one product and if they would pay the price you are asking or would it be a waste of time making the product. Disadvantages - May be a wide range of people and you can’t create a product that will sell to everyone, not everyone will like your product. Example -You could make a survey and find out peoples views, by doing this you can see what people like and want on the market.

Production Research Definition - Finding information and resources required to produce a piece of media. Advantages - Could be a low cost of finding this information meaning you can spend more on producing the piece of media. Disadvantages - They may fail to reach out to everyone’s likes, not everyone likes the same thing therefor you cant reach everyone's needs. Example - You could speak to different companies, ask around and get other opinions.

Terminology Objective - Research that is produced that has no personal feelings or opinions, it wont offend anyone and will be open to everyone. Subjective

- Research that has been produced by personal feeling and opinions, it will fell like it has just been made for you if you fell the same way when having this product.

Valid - Whether the research is able to answer the intended outcome or question.

Reliable - Research that produces accurate results, making it easier to produce the product and making things in the future easier.

Harvard ReferencingName of the film being researched; The fault in our stars Boone, J. (2014) The Fault in Our Stars Green, J. (2012) The Fault in Our Stars Twentieth Century Fox (2014) The Fault in Our Stars

TUMBLR [Internet] http://thefaultinourstarsmovie.com/ Scott, A. (2014) Young Love, Complicated by Cancer ‘The

Fault in Our Stars’ Sets Out to Make You Cry (The New York Times)