1. WELCOME to
The Wizarding World of Harry Potter
Conjured by: Ashley Coffey and Kelsey Dover

2. The Park
3. The Beginning
NBC + UNIVERSAL
Harry Potter
4. The SWOT Analysis
5. The Environment
Economic
Technological
Social
Competitive
6. The Timeline
2007: The Park Opens
2008: Announcements
2009: Retain Recognition
2010: Media Awareness
7. The Key Publics
Harry Potter Fans
Orlando Residents
Theme Park Enthusiasts
8. The Spokesperson
Tom Williams Harry Potter FansOrlando ResidentsTheme -Park Enthusiasts
9. The Evaluation
Universals Measurementof Success
Impact/Output Objectives
Media Coverage/ Relations
10. The Evaluation Cont.
Enticing Surprises
Consumer Relations Weakness
Spokesperson Appointment
11. The Recommendations
Soft Opening
Special Contest
More Media
The Future
12. The Page Principals
Tell the Truth
Manage for Tomorrow
Conduct Public Relations as if the Whole Company
Realize a Companys True Characteris Expressed by its People