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the sports report (just keeping score isn’t enough) ideas shared by Sarah Nichols, MJE | Whitney H.S. | Rocklin Calif. Casey Nichols, CJE | Rocklin H.S. | Rocklin Calif. Wednesday, November 30, 2011

the sports report

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Take a new approach to the worst section in your yearbook with ideas from two lifelong coaches, athletes and fans who just happen to be yearbook advisers. Explore ideas for meaningful storytelling with emphasis on numbers that matter, expanded photo coverage and personal connections. Created by Casey Nichols, CJE, and Sarah Nichols, MJE, from Rocklin, California.

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the sports report(just keeping score isn’t enough)

ideas shared by Sarah Nichols, MJE | Whitney H.S. | Rocklin Calif.Casey Nichols, CJE | Rocklin H.S. | Rocklin Calif.

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time mattersbefore, during, after

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a matter of time

• before (practice & culture)• during (action & alternate views)• after (reaction & review)

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a matter of time

• BEFORE (practice & culture)• 80%+ of sports is non-game time• What’s an average practice like?• What unusual practices took place?• What kind of team bonding?• What are road trips like?

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a matter of time

• DURING (action & alternate views)• do capture outstanding action• don’t forget …

– the bench– the fans– support groups – adjustments

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a matter of time

• AFTER (reaction & review)• do capture thrills and agony• don’t forget …

– postgame celebrations– game analysis and adjustments– ups and downs of seasons – injuries

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numbers matter

bits, hits and splits

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one or another

• stats• infographics• featured numbers

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visuals matter

crop, drop & stop

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f-stop the madness

• action photographs• candids• show me something new

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words matter

head, said & read

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a story well told

• headlines• quotes, anecdotes & alt copy• features and issues

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heads up

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heads up

• pick a sport

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heads up

• pick a sport• list all the clichés

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heads up

• pick a sport• list all the clichés• now eliminate them from your

writing ... and especially from headlines!

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heads up

• pick a sport• list all the clichés• now eliminate them from your

writing ... and especially from headlines!– don’t label me and don’t be predictable

(some heads we never want to see again)

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bench these

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bench these

• (any label headline)

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bench these

• (any label headline)• Practice Makes Perfect!

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bench these

• (any label headline)• Practice Makes Perfect!• Friday Night Lights

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bench these

• (any label headline)• Practice Makes Perfect!• Friday Night Lights• Bump, Set, Spike

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this…

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this…

...becomes this

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they said it

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they said it

• quote/anecdotes

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they said it

• quote/anecdotes• Q & A

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they said it

• quote/anecdotes• Q & A• alternative copy

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sports is like life

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sports is like life

• don’t be predictable, sports aren’t

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sports is like life

• don’t be predictable, sports aren’t• what happens outside the game

matters ... a lot

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sports is like life

• don’t be predictable, sports aren’t• what happens outside the game

matters ... a lot• people first

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now go play

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now go play

For more information, contact us:

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now go play

For more information, contact us:

Casey Nichols [email protected]

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now go play

For more information, contact us:

Casey Nichols [email protected]

Sarah Nichols [email protected]

Wednesday, November 30, 2011