Where we are:Alumni and News

Office of Marketing and University Communication

Kelly McBrideCoordinator, Video/AudioNews and Media Relations@KellyMcBride

Kimberly VliesWeb/Graphic Designer@vliesk

M/UC uses for Social Media to…

• propagate news.

• generate traffic to our website.

• cultivate brand awareness.

• connect with UW-Green Bay friends and alumni.

• monitor and track news media reports.

M/UC Social Media Accounts

• UWGB Alums Facebook PageCreated March 2008

• UW-Green Bay News Facebook PageCreated December 2010

• @uwgreenbaynews on TwitterCreated August 10, 2009

• UWGBnews on YouTubeCreated June 2008

Incoming Traffic from Facebook

blog.uwgb.edu/inside/

www.uwgb.edu/alumni

Nov 29, 2008-Nov 29, 2011

UWGB Alums Page

• 1,852 Likes

• Created March 2008

• Alumni news, benefits, events promos

UWGB Alums Page

• Predominantly aged 25-34

• 63% Women

30K Grads Giveaway Promo

UW-Green Bay News Page

• 150 Likes

• Created Dec 2010

UW-Green Bay News Page

• Age spread is more diverse

• 61% Women

@uwgreenbaynewsUW-Green Bay News on Twitter

• 572 Tweets

• 78 Following

• 417 Followers

• 29 Listed

• Created Aug 2009

TweetDeck

Allows us to post to and monitor multiple accounts.

UWGBnews YouTube Channel

• 141 Videos Uploaded

• 7,742 Channel Views

• 228,955 Total Upload Views

• Created:June 4, 2008

• 79 Subscribers

• Stores videos embedded in the Inside News site

Where do we get the content?

UWGB Alums

and News

Inside News

share or re-tweetother accounts

UW-Green Bayin the media

UWGBCofrin Library

Weidner CenterGreen Bay Phoenix

Press GazetteWBAY, WFRV, WLUKHorizon League

UWGB Student LifeUWGB AICUWGB Union Events and Promotions

Raji Video• 131,008 views

• 1/27/2011

• 4,276 visitsin 2 days (300% increase)

• 1,121 referralsin 2 days from social media

Where we are:Green Bay Phoenix Athletics

Athletics Marketing and Communication

Adam HalfmannDirector of Athletics Marketing and Promotions@adamhalfmann

Andrew GavinDirector of Athletics Communications@GBGavin

Posting Content to Social Media

Scenario 1:

Posting to Facebook via an automatic RSS feed from a news website

Scenario 2:

Posting to Facebook with manual updates via a native or original post

Posting Content to Social Media

3

46

Posts per week

Scenario 1: RSS Feed

Scenario 2: Manual Updates

1,069

2,119

Active monthly users

So what?The switch created a 1433% increase in amount of posts to Facebook and a 98% increase in the amount of monthly active users.

Viral Videos

Scenario 1:

A video goes viral but not sourced from our website

Outcome:

GreenBayPhoenix.comreceived

8,956referrals in 4 days

Phoenix Flixreceived

8,556referrals in five days.

A total of

17,512 referrals from the

viral video

Viral Videos

Scenario 2:

A video goes viral on your website or shared via an embed from your website

Outcome:

GreenBayPhoenix.comreceived

12,229referrals in 2 days

Phoenix Flixreceived

46,086referrals in 13 days.

A total of

58,315referrals from the

viral video

Viral Videos

17,512

800,000

58,315

1,300,000

referrals viral views

Scenario 1 Scenario 2

So what?Although both videos were viral, near or surpassing 1 million views each, the video sourced from GreenBayPhoenix.comresulted in a 233% increase in amount of referral traffic to GreenBayPhoenix.com

Where we are:

Student Affairs

Todd SandersSocial Media Specialist@tsand