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This is part one of a seven-part training series designed to turn intermediate-level PPT users into "Presentation Specialists". Much of this material is a SUMMARY (not original) of existing knowledge that has been so generously offered by PowerPoint thought and design leaders. Enjoy.
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Smashing Paradigms:Presentation
Specialist Course
THE
Our Firm Templates Are Rigid and Dated
Ineffective!
ARGH!!!
Why do we give
PRESENTATIONS?
Inform. Persuade. Promote.Motivate. Drive Action.Clarify.
The Unicorn
• The work “unicorn” comes from Latin unus 'one' and cornu ‘horn’ • A mythological creature• Traditionally has a billy-goat beard, a lion's tail, and cloven hooves• NOT a horse• A professor of Myth and Folklore at the University of Phoenix recently quipped–
• "The unicorn is the only fabulous beast that does not seem to have been conceived out of human fears. In even the earliest references he is fierce yet good, selfless yet solitary, but always mysteriously beautiful. He could be captured only by unfair means, and his single horn was said to neutralize poison."[1]
[1] Dr. James McKnucklehead, in “The Ethical Treatment of Imaginary Creatures.”
The Unicorn
So Where Do You Begin?
The PresentationDevelopment
Meeting
The “Presentation Specialist” Course Overview
CLASS ONE:
The Basics of Visual Design
CLASS TWO:
Images 101
CLASS THREE:
Content DesignMethods
CLASS FOUR:
Content DesignMethods, Part 2
CLASS FIVE:
DataVisualizationTechniques
CLASS SIX:
CreatingDemonstratives &Evidence Slides
for Court
CLASS SEVEN:
The “Presentation Specialist” Mind Map
Why Bullets Don’t Work
VERBALVISUAL
Dr. Richard MayerProfessor of Psychology
University of California
VERBAL VISUALVERBAL + VISUAL
VERBAL + VISUALCOLLABORATION
MINIMIZE the text
MAXIMIZE the image
Why Bullets Don’t Work
WHY IMAGES DO WORK
The results indicate that picture superiority occurs in both immediate and delayed recall..
“Concepts are much more likely to be remembered if they are presented as
pictures rather than as words.”
The Picture Superiority Effect
“Present Concepts as Pictures, NOT WORDS!
New technology startupsthreaten larger, established companies
The New Waiver Will LIMIT Free Speech
US vs THEM, Inc.
FOSTER PEPPER PLLC
How toHow toHow toHow toCreate a Trial NotebookCreate a Trial NotebookCreate a Trial NotebookCreate a Trial Notebook
What’s Inside a Trial Notebook?
WITNESS & EXHIBIT LISTS
MOTIONS IN LIMINE
JURY MATERIALS
SPECIFIC COURT REQUIREMENTS
PRE-TRIAL ORDER
TRIAL BRIEFS
PERTINENT “SPEAKING” PLEADINGS
DISCOVERY PLEADINGS
ER 904 SUBMISSIONS
Take These Steps in the Countdown to the Trial
FOSTER PEPPER PLLC
How toHow toHow toHow toCreate a Trial NotebookCreate a Trial NotebookCreate a Trial NotebookCreate a Trial Notebook
Jaws (1975)
by Peter Benchley and Carl Gottlieb.
A bonfire is blazing. Gathered around it are about a dozen young men and women who are merrily trading fight songs from their respective universities. Two young people break away from the circle, Chrissie almost pulling a drunk and disorderly Tom Cassidy behind her.
CLOSEUP – CASSIDY makes a clumsy try at kissing Christina but she laughs and ducks away.
ANOTHER PART OF THE BEACH
The fire, now one hundred yards in the big., silhouettes Chrissie running up a steep dune. Once there, she pauses to look at the ocean that we can only hear. Cassidy plods up the dune behind her, grossly out of shape.
Chrissie runs down a few steps, leaving Tom Cassidy reeling on the summit. Chrissie's dress, bra and panties fly toward Tom, who can't make a fist to catch them. The dress drapes over one half of his head. Soggily aroused, Cassidy struggles to get his shoe off.
But Chrissie is already in full flight toward the shore. In she goes, a delicate splash, surfacing in a cold ocean that is unusually placid. Chrissie pulls with her arms, drawing herself into deeper water.
That's when we see it. A gentle bulge in the water, a ripple that passes her a dozen feet away….
I CAN PLZ HAZ DIS ONE?I CAN PLZ HAZ DIS ONE?
What does this all mean for
SLIDE DESIGN?
VERBAL VISUALVERBAL + VISUAL
MINIMIZE the text
MAXIMIZE the image
Assert or SummarizeAssert or Summarize
Show Evidence or IllustrateShow Evidence or Illustrate
Verbal ExplanationVerbal Explanation
REVIEW of KEY CONCEPTS…#1 #2 #3
The PresentationDevelopment
Meeting
CLASS ONE:
PRESENTATION PLANNING TOOL
Presentation Development Form
Presentation Development Form
“Mark helped us rethink our approach to Powerpoint…
Once we grasped the concept, he helped us with photos and graphics to bring home our theme.
Our audience…was really engaged by our presentation and the Powerpoint led to active and full participation.”
Katheryn Bradley
Key PointKey Point
Key PointKey Point
Key Point Key Point
Key Point Key Point
Key Point
Key Point
MAIN MESSAGE:The Grey Elephant is the
Strongest, Largest, and Most Amazing Animal in Africa
Key Point #1
Key Point #2 Key Point #5
Key Point #4
Key Point #3
PRESENTATION PLANNING TOOL
How do the Presentation Development tools help?
• Identifies presentation GOALS
• Makes the AUDIENCE the focus
• Creates a clear, concise key MESSAGE
• Supports each message with key POINTS
• Gathers evidence, images, research, etc.
Presentation Content GRID
PRESENTATION PLANNING TOOL
Assertion – Evidence Format
Assert or SummarizeAssert or Summarize
Show Evidence or IllustrateShow Evidence or Illustrate
COULD LOOK LIKE THIS!
SUMMARIZE
REMEMBER THIS?
Assert or SummarizeAssert or Summarize
Assert or SummarizeAssert or Summarize
Assert or SummarizeAssert or Summarize
Show EvidenceShow Evidence
Show EvidenceShow Evidence
Show EvidenceShow Evidence
http://www.speakingaboutpresenting.com/
SET THE SCENE
KEY MESSAGE
PresentationPlanner
POSE QUESTION #1:
Assertion
Evidence / Explanation / Story / Fact
POSE QUESTION #2
Assertion
Evidence / Explanation / Story / Fact
POSE QUESTION #3
Assertion
Evidence / Explanation / Story / Fact
CLOSE TOPIC #1:
SUMMARY & RESTATE KEY MESSAGE
CLOSE TOPIC #2: CLOSE TOPIC #3:
These are questions the audience would likely
want answered.
These are questions follow a progression from
resistance to action.
Today, I’m going to tell you how you can make an IMMEDIATE different in the world.
Lend $25 to a poor person so that they can start a business.
PresentationPlanner
POSE QUESTION #1:
Why would I want to do that?
AssertionThere’s website called Kiva.org that offers microloans to poor people so they can start their own businesses and can lift themselves out of poverty.
Evidence / Explanation / StoryYenku had both hand cut off during the Sierra Leone civil war. He survived by begging. But with a Kiva loan he was able to become a street vendor and gradually built up his business. Today, he has a thriving grocery stall and can feed his family and send his children to school.
POSE QUESTION #2That’s interesting. How do I know my money goes directly to the person who needs it?
AssertionKiva.org has a very transparent system and you can receive email journal updates and track repayments.
Evidence / Explanation / StoryPeople just like you have lent more than $50 million through Kiva.org. 43,000 loans have been made in 42 different countries.
POSE QUESTION #3
I’d like to help. What do
I do now?
AssertionGo to the Kiva.org website and make a donation to an
specific entrepreneur.
Evidence / Explanation / Story“If you look at Kiva.org, people with a very modest amount of money can make a huge positive impact all around the world.” Bill Clinton
CLOSE TOPIC #1:With Kiva.org, you are a LENDER, not a DONOR.
SUMMARY & RESTATE KEY MESSAGE
CLOSE TOPIC #2: Kiva.org is an experienced and recognized partner in connecting people through lending for the sake of alleviating poverty.
CLOSE TOPIC #3:You can begin TODAY.
Fact QuestionRespons
eI want a unicorn. You know that unicorns
don’t exist, right?< whimper >
PRESENTATION PLANNING TOOL
“Extreme Presentation Method”
PRESENTATION PLANNING TOOL
FROM TO
TH
INK
DO
From-To Matrix
What are they thinking / feeling now?
What are doing (or not doing) now?
What should they think / feel after your presentation?
What should they be doing (or cease doing) after your presentation?
PRESENTATION PLANNING TOOL
The “Presentation Specialist” Mind Map
MindJet
Bubbl.us
MindMeister
Examples of
Mind Mapping Applications
How do the Presentation Development tools help?
• Identify the presentation GOAL
• Make the AUDIENCE the focus
• Create a clear, concise key MESSAGE
• Support each message with key POINTS
• Gather evidence, images, research, etc.
Use PART or ONE or MORE of These Tools
Presentation Development Form
Content GridAssertion-
Evidence Format
Extreme PresentationMethod
From-To Matrix Mind Mapping
THANKS!