Reynolds Business Journalism Week

January 5, 2015

THE NUMBERS IN SPORTS

$60.5 billionin 2014

SPORTS IS BIG BUSINESS

*2015 PwC Sports Outlook

$73.3 billionby 2019

SPORTS IS BIG BUSINESS

*projection by PwC in 2015 PwC Sports Outlook

$17.7

$14.6 $14.7

$13.5

2014

Gate RevenuesMedia RightsSponsorshipMerchandising

2014 NORTH AMERICANSPORTS MARKET

*Numbers in Bi l l ions*Source:2015 PwC Sports Outlook

YOU NEED TO BE…

TO BE A GOOD SPORTS BUSINESS

REPORTER…

AN INVESTIGATE REPORTER

Fiesta Bowl employees say bowl repaid political contributions

A GOVERNMENT & POLITICS REPORTER

Arizona Coyotes resolve arena battle with city, will stay in Glendale

A MEDICAL REPORTER

Concussion Report Highlights Field Maintenance

A LEGAL REPORTERNew York attorney general amends lawsuit against daily fantasy sites

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AT THE CENTER OF IT ALL…

Brett Kurland | Director of Cronkite News – Phoenix Sports Bureau

Marc Appleman | CEO, Society for American Baseball Research

Craig Harris | Senior Reporter, The Arizona RepublicDash Davidson | Sports Data Analyst, Tableau

PANELISTS