The Media

By Nick, Richard and Robert

How many households buy a copy of one of the main

national papers every day?

Nearly 80% of all households buy a copy of one of the main national papers every day

Name one right and one left broadsheet

One left broadsheet:

The Guardian

One right broadsheet:

The Daily telegraph

Since 1982, Britain has had two channels which act as the main promotors of learning an ‘culture’, name these two channels

BBC 2 and Channel 4 are the main promotors of learning and ‘culture’

Name the four channels which all viewers in the country receive, and which of these channels advertise?

1. BBC 1; No advertising

2. ITV; Advertising

3. BBC 2; No advertising

4. Channel 4; Advertising

What is the longest-running soap in the world?

The longest-running soap in the world is ‘The Archers’. It describes itself as ‘an everyday story of country folk’.

Name two notable features of the British Press

1. One is its freedom from interference from government influence, which is virtually absolute

2. The other feature, which is partially the result of te commercial interests of its owners, is its shallowness

Why did the sales of tabloids go up in September 1992?

Sex and scandal sell newspapers. At that time, there were plenty of such stories around involving famous people and royalty

Do any of the big national newspapers ‘belong’ to a political party?

No, however, each paper has an idea of what kind of reader it is appealing to and a fairly predictable political outlook

Who was in John Reith and why was he so important?

John Reith was a man with a mission. He saw in radio an opportunity for ‘education’ and ‘high culture’ for the masses

How many percent of the British households owned or rented a ‘goggle box’ in 1970, and how many percent owns or rents one now?

1970:

94% of the British households

Now:

99% of the British households