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presentation for public library staff development day
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Image perception/perception of customers when coming into the library
Why it’s important to have a consistent look.
Signage audit/Signage policy Dress codes – looking professional. Library brand manual “If you see it’s broken, fix it.” “If you have time to lean, you
have time to clean”
What we’ll discuss today
Library Image Perception
How do you want your community to perceive your library?
Signage
Be consistent Conduct a
signage audit Create a signage
policy Create a signage
template Be positive with
wording Avoid negative
statements
A signage policy dictates consistency in language, branding, design, and overall message promoting user awareness and a visual identity throughout the library.
Why is this important to the image of the library?
Signage Policy
Examples
Exercise
Take 10 minutes: Put yourself in the place of
the patron. Quickly walk around the
library building and look for inconsistent/confusing signage.
Also look for areas that could use cleaning or straightening up
Share your suggestions
Discussion
How did you feel when you put yourself in the place of the patron?
Was there any confusing signage?
Were there any areas that could be cleaner or less congested?
What are your recommendations?
Why have a dress code? In libraries with a great deal of
interaction with the public, image is very important.
Many people will be turned off by staff members who dress sloppily or wear clothing with potentially offensive images or words.
This type of dress can also have a serious negative impact on employee performance as well.
If a coworker proves to be a distraction, the other employees will have a hard time concentrating on their work.
Professionalism
Some things that dress codes routinely ban include: tank tops, halter tops, or
muscle shirts clothing with foul
language or obscene images
torn clothing sweat pants or sweat suits hats
Dress Code Components
http://www.webjunction.org/content/dam/WebJunction/Documents/webJunction/Harris-County-Public-Library-System-Brand-Manual.pdf
Brand Manual
“If you see it’s broken, fix it.”
“If you have time to lean, you have time to clean”
USE YOUR BEST JUDGEMENT!
Reporting Problems
Thank you!
Questions? Comments?
