The impact of new

technology on media

industries

Criteria Pro Con

Quality Higher DPI = Higher quality Highest quality HD is not as

clear as a 35mm or 70mm film

Cost-Cutting Old Film = $50,000

Digital = $10,000

More money for distributing

Lower Quality

Piracy If people can access the film

online legitimately then piracy

may be cut.

Lower Profit

Exhibition Easier and cheaper to exhibit

films

Higher competition due to

easier exhibition.

Marketing Wider range of distribution

methods

Some of the newer forms of

marketing can be expensive

Access More advanced technology

means easier access

New technology can be more

costly

Marketing Easier to find out about new

films

Adverts can get boring when

they are seen everywhere and

people may not want to buy

your product

Audience as producers Gives people the ability to

produce their own movies with

limited equipment.

It is not as high quality and

blockbusters and can seem

unprofessional