creative industries economic impact

Brian McLaren EKOS

1m employed in creative industries

(GB)

780,000 creative occupations in

other industries (GB)

117,500 UK creative businesses

7.3% of UK GVA (c. £57bn)

£13bn in exports

key employment sectors software and

e-publishing and music and

performing arts

high average productivity

UK creative economy

more than 58,000 people employed

more than 8,000 businesses

£4.5bn in GVA (6.2% of Scottish economy)

growth of 244% in GVA (1998 – 2005)

GVA per employee £77,638 (average £44,562)

creative industries in Scotland (2005)

value of creativity

Original Production Infrastructure Reproduction Exchange &

Consumption

Pratt, A. (1997): The Cultural Industries Production System: a case study of employment change in Britain 1984 – 1991.

52% of CI GVA19% growth in GVA (2002-2004)

demand

disposable income

consumer acceptance and adoption

digital technology

unprecedented public demand for cultural/creative experiences and

content

business need for innovation

Ordinary objectExtra-ordinary

object with strong added value

design and creativity

adding value through creativity

transforming cities

Scotland’s challenge

Original Production Infrastructure Reproduction Exchange &

Consumption

global players compete across supply chain

massive investment in creativity overseas

scale and access to markets

creative industries - yes or no?

economically significant? YES

fit with wider economic ambitions? YES

cross economy role? YES

foregone conclusion? NO

policy issues

asymmetric market structures

investment and support risk and innovationcreativity and education

clarity of objectives and responsibilities