The Higher Education Data Landscape

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Today’s Conversation

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Introductions

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NEXTThe Data Overview

Trends:● Fewer students● Increased application volume● Increased competition● Tuition sensitivity● Lower yields● Expanded recruitment territories● Heightened focus on completion

Reaction:● Buying more student search names● Building out a 360° view of the student● Communicating with a personalized focus, earlier, in a mobile-friendly manner● Focusing on students most likely to enroll and graduate (predictive analytics)● Retooling your budget to techniques with proven ROI● Collecting and aggregating disparate data to make better decisions● More effectively using a CRM

Trends and Reactions

CRM Trends - Nice to Have to Must Have

Year % with a CRM Source

2011 37%

2013 56%

2014 64% (62% have 2x)

Average age of CRM: 6 yrs1 out of 2 who do not have one are considering in the near future1 out of 4 are looking to replace to get upgraded functionality

Are there any problems?

62% of the CRM institutions don’t have all of their key CRM data needed imported into their SIS for analysis and institutional planning.

Is this what is important? System of Record. Data synchronization to your SIS?Is it the right way to be viewing the problem?

What is the root cause of some of the data problems?

There are other factors that can impact the success of collecting the data needed:

• Time to learn and implement • IT teams can be lean and have limited time to allocate• Institutions don’t know the types of integrations and

data movement mediums are best• What data is the most important to move? • Where do we start?

What does this all mean?

Institutions are increasingly looking for systems to help them manage and leverage data to help them make more informed decisions in their admissions and enrollment activities. And even when they do have systems in place, they need help implementing for success.

Data Driven Decision Making

Many want but most all not leveraging their CRM data to make better informed decisions.

ACCRAO 2015 CRM Survey

56%

47%

14%

What is needed to be successful?

In order to really harness data and use it to make better decisions, institutions must have systems that are:

• Flexible - no one size fits all• Allow for internal and external integrations• Take time off of limited IT staff resources • Supported by a market leader with the years of data

integration experience

Complex Integration Landscape

CRM

ACT SATGMAT/GRE NRCCUA

ACTSATGREGMAT

CommonAppApplyTexasGoArmyEd Banner, Colleague, PeopleSoft, Jenzabar,

CAMS, PowerCampus, Oracle, SAP, Etc.

ImageNowBannerXtenderNolij

Data Warehouse

Name Buys

Data Warehouse

Imaging Systems

External Applications

Test Scores

SIS

Ad Hoc

EventsCollege FairsReports

CRM

NEXTHow Hobsons can help

College and Career Readiness

Admissions and Enrollment

Student Success and Advising

Hobsons helps students identify their strengths, explore careers, create academic plans, match to best-fit educational

opportunities, and reach their education and life goals. Through our solutions, we enable thousands of educational

institutions to improve college and career planning, admissions and enrollment management, student success and

advising for millions of students around the globe.

What we do

Best Fit Matching

Seamless ApplicationManagement

Personalized Connections

Real-TimeInsights

Admissions and Enrollment Management

Hobsons Approach…there isn’t a single approach

System Integration

Structured External Data

Real-Time

Ad-Hoc

Radius Connections

Radius Integration Templates

Radius Web Services

Radius Native Import/Export Tool

Radius Connections

Radius Connections

• Custom integrations built by Hobsons Technical Services Team

• Used to access campus-premise data (SIS)• Complex, custom business logic• Bulk and batch transactionsCampus Firewall

SIS Imaging

Villanova University Graduate School

Radius to Banner: Admissions decisions Nightly

Banner to Radius:Enrolled flag and Banner ID when student enrolls in first class

- Leveraged Radius Connections to exchange data with Colleague

- Collaborated with Hobsons to develop integration with ApplyTexas

Real-Time Web Services

• Real-time integration• REST• Self-service – leverage your IT team

Third-Party Inquiry Forms

Home-grown Applications

Find all “First Last” contacts created/modified since 11/25 and return 3 fields

- Offline data capture, mobile responsive forms and event management tools

- Uses Radius Web Services to connect data

Sinclair Community College

Developed near real time data exchange between Colleague and Radius to support faster application processing.

Send over all applicants in the last 60 min.

Java app/SQL Server: 4 CSV files -> Colleague ELF

Manual Import/Export

Ad-Hoc

• Importing ad-hoc data from events, college affairs, excel sheets, etc

• Exporting data out for one-off purposes• Self-service

College FairsEvents

IPEDSInstitutional Research

Integration Templates

Radius Integration Templates

• Pre-packaged and embedded in Radius leveraging best in market IPaaS tools

• Structured third-party external data sets• Ability to create your own imports for

Radius modules• Scheduled or manual import tool • Data transformations • Hobsons provides Amazon S3 site to store

files

Integration Templates

Complex Integration Landscape

CRM

ACT SATGMAT/GRE NRCCUA

ACTSATGREGMAT

CommonAppApplyTexasGoArmyEd Banner, Colleague, PeopleSoft, Jenzabar, Etc.

ImageNowBannerXtenderNolij

Data Warehouse

Name Buys

Data Warehouse

Imaging Systems

External Applications

Test Scores

SIS

Ad Hoc

EventsCollege FairsReports

NEXTQuestions & Answers

Thank You

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Best Fit Matching

Seamless ApplicationManagement

Personalized Connections

Real-TimeInsights

Admissions and Enrollment Management