The Hierarchy of a GREAT Content Strategy

SEOM Solutions, Inc

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Any Search Strategy starts with Keyword research

• Word Tracker

• Keyword Discovery

• Google Adwords

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Quantity VS Quality

10,000 Site Visits– 1000 Online

Conversion (10%)– 2,500 Calls

• 250 Phone Conversion (10%)

5,000 Site Visits– 700 Online

Conversion (14%)– 500 Calls

• 150 Phone Conversion (30%)

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What do you offer? Rentals– Short Term Rental– Long Term Rental

• Condo• House

– Luxury– Affordable

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Where is it offered?

Where– Florida– Panhandle– 30a

• Alys Beach• WaterColor

– Gulf Front– Near the Beach

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Find the Keywords that are being searched for!

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KW Research(ed)

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FL Vacation Rentals

30a Vacation Rentals

Rosemary BeachVacation Rentals

WaterSound Vacation Rentals

Condo Home

Gulf Front Rental Home

Large GroupRental Home

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On-page Keyword Placement

Write your copy using your keywords– WRONG: Our condos are perfect for your next

vacation!– RIGHT: Panama City Beach condo rentals from

‘BRAND NAME’ are perfect for your next family vacation to the beach! 

Optimize your internal links– WRONG:

For discounts on condo rentals click here!– RIGHT:

Explore the available condo rental deals in Panama City!

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Off-page Keyword Placement

• Title Tag (70 Characters)Find WaterColor, FL Real Estate for Sale on 30A

• Description Tag (160 Characters)Search WaterColor, Florida real estate for sale on 30A and own

a piece of paradise! Find your favorite WaterColor, FL home for sale, today!

• Alt Tag (accurate description + Keywords)– WRONG: “living room”– RIGHT: “Destin rental home living room”

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• eNews Opt-in• Email Inquiry• Phone Call• Sale/Booking• Download• Certain Pg View or Path• Video Views• Shares Widget Interaction

KPI’s help gauge the quality of your traffic

(Key Performance Indicators)

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Tracking Conversions

• Conversions properly measure a KPI’s performance– How many did it? – Actions / Sent-to-Action X 100 = The

Conversion Rate

AdminPropertyProfileGoals

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Without conversions, it’s just ……traffic

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Benchmarks & Goals

• Set goals of some kind! Even if you have to guess, set a goal.