The Nicholson School of Communication presents:Seven days of professional developement & recognition

weekUCF Nicholson School OF Communication

YO U R C O M P L E T E G U I D E

TABLE OF CONTENTS

LET’SGET

PROFESSIONAL.

TABLE OF CONTENTS

PROFESSIONAL.

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M A P 4

S C H E D U L E 5

WO R K S H O P S 6

AWA R D S 9

S P E C I A L T H A N K S 1 0

M A P

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S C H E D U L E

MONDAY3/17

TUESDAY3/18

WEDNESDAY3/19

THURSDAY3/20

FRIDAY3/21

SATURDAY3/22

Tech Commons DayTech Commons, 11am-1pmHear from the experts for informational sessions on the latest software and products for your office and attend a Creative Suite workshop. Bring your device with InDesign installed.

Dress for SuccessStudent Union, Cape Florida Ballroom, 6:30pm-7:30pmFashion and shopping experts from SteinMart will help you find the right professional looks for the right price.

FPRA Presents Bob Davis “C-Day”Lake Claire, 5pm-8:30pmA casual pizza party provided by the Orlando chapter of FPRA, in honor of Comm Day founder, Dr. Bob Davis.

Personal Finance WorkshopHEC 110, 6:30pm-7:30pmLearn tips that can make the difference between staying in debt and having real disposable income.

Résumé ReviewFAIRWINDS Alumni Center, 5:30pm-6:30pmSharpen your résumé or portfolio with recruiting professionals from some of the top companies in the area. Reviews are by appointment only.

Reception, Keynote, and AwardsFAIRWINDS Alumni Center, 5:30pm-9pmNetworking reception with keynote speaker and NSC alumna Marci Gonzalez, a correspondent of ABC News’ affiliate news service, NewsOne, based in New York. Outstanding students of the year will also be honored.

Weekend WorkshopNicholson School of Communication, 8:30am-5pmDelve into topics that reach across all programs within the communication field. Workshops include demonstrations in social media, Adobe Creative Suite, dressing for success, event PR and much more. More details on the following page.

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Time   NSC  101   NSC  102   NSC  111   NSC  112  

NSC  113  

NSC  114  

NSC  152  (Studio)  

Newsroom   NSC    211A  

NSC  211B  

NSC  213  

NSC  228  

NSC    254  

8:30  –  9:30  

  Social  Media  ROI  (Quotes)  

        How  to  Produce  a  Project  (NBS)  

Mobile  Reporting  Tools  (SPJ/RTDNA)  

    Resume  Review  

Resume  Review  

Resume  Review  

9:30  –  9:45  

Break   Break   Break   Break   Break   Break   Break   Break   Break   Break   Resume  Review  

Resume  Review  

Resume  Review  

9:45  –  10:45  

  Dress  for  Success  (Steve  Neel)  

          Breaking  News  (SPJ/RTDNA)  

Building  a  Social  Media  Brand  (Quotes)  

  Resume  Review  

Resume  Review  

Resume  Review  

10:45  –  11:00  

Break   Break   Break   Break   Break   Break   Break   Break   Break   Break   Resume  Review  

Resume  Review  

Resume  Review  

11:00  –  12:00    

Networking  and  Interning  (All)  

                       

12:00  –  1:00  

Family  101  Lunch  Discussion  (All)  

                       

1:00  –  2:00    

  Personal  Finance  (Lambda  Pi  Eta)  

        Freelancing  (NBS/SPJ)  

Premier  Editing  (NBS)  

Adobe  Creative  Suite  (Ad  Club)  

       

2:00  –  2:15  

Break   Break   Break   Break   Break   Break   Break   Break   Break   Break   Break   Break   Break  

2:15  –  3:15  

  That’s  Not  my  Major  (Rick  Brunson)  

Creative  Workshop  (Ad  Club)  

      Standups/  Anchoring  (Studio)  (RTDNA)  

Digging  Deep  (RTNDA/SPJ)  

Your  Website/  Portfolio  (SPJ/NBS)  

       

3:30  –  4:30  

  Your  First  Office  (Lambda  Pi  Eta)  

Event  PR  (Quotes)  

      Standups/  Anchoring  (Studio)  (RTDNA)  

Digging  Deep  (RTDNA/SPJ)  

Your  Website/  Portfolio  (SPJ/NBS)  

       

4:30  –  5:00  

Closing  Remarks  

                       

 

SATURDAY, MARCH 23RD, 8:30AM - 5PM

NICHOLSON SCHOOL OF COMMUNICATION

Social Media ROI – Make your social media work for you. When is the best time to tweet? What makes a video/photo viral? These experts will help you figure out how to get the most out of your time and effort in using social media. (Panel, Bring Your Own Device)

How to Produce a Project – Your freelance outfit has just won a contract for a commercial. Now what? What do you need to plan for? What is going to take more time than you realize? These producing experts will help you manage your crew and your time, while at the same time keep you creative. (Classroom, BYOD)

Your Website/Portfolio – You know what you’re showing the world, but what is the world seeing? Get the right tips to help you set up the site that people really dig through. (Lab/Computer provided).

WORKSHOP DESCRIPTIONS

WO R K S H O P S

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SATURDAY, MARCH 23RD, 8:30AM - 5PM

NICHOLSON SCHOOL OF COMMUNICATION

FINDYOUR

PASSION.

Mobile Reporting Tools – Smartphones are for more than just selfies and Instagram posts. They cannot only get your story out there first, but help you get the deep story right. Mobile masters will make sure you are on the cutting edge of reporting technology with something you may already have in your pocket (Newsroom/Lab, BYOD, Computers provided).

Résumé/Portfolio Review - How do you know that your “one sheet” says what you want it to say? Recruiting professionals from some of the top companies in media will help you sharpen your résumé or portfolio so that you’re in the “call back” pile. (Various rooms, BYOD and BYOMedia).

Breaking News – You’ve seen breaking news, but how do you cover it? Professional reporters work hand-in-hand with student reporters to come up with a coverage plan for a real world breaking news scenario. May the best team win! (Newsroom/Lab, BYOD, Computers provided)

Building a Social Media Brand – How are you known in social media? How do you WANT to be known? PR experts help you not just develop your brand, but grow your audience. (Lab, Computers provided, BYOD)

Family 101 - Grab your lunch and find a room/table you like. Media experts with families will talk about the opportunities – and challenges – that come with being a “family man/woman” in this new world of media. This casual, open-ended conversation allows you to connect directly with people who have lived through the same questions you’re asking right now. (Lunch/Classrom/Roundtable discussion).

Freelancing – It’s great being your own boss! But you’re still the boss, which makes for some tough decisions sometimes. Find out how to control your schedule while at the same time bringing in the money. (Panel discussion)

Premier Editing – Want those one or two extra tips that make you a Premier expert? This workshop can help you take your editing skills to the next level. (Lab/Computer provided).

That’s Not My Major – Change your mind? Finding out that what you thought was fun really isn’t? You’re not alone, and you’re not the first. Find out how these graduates took what they learned in their major and applied it to “other” careers. (Panel/Classroom).

Event PR – It’s what you’ve been planning, but now it’s time to make it happen. How do you make sure you get the most out of your media? These experts will walk you through the planning and execution process. (Classroom/Panel).

Standups/Anchoring – It’s TV, so it’s easy, right? Or is it? Making it look easy can be hard. Get the tips and tricks from veterans who have been in every situation and find out how to make your standups the ones that people WANT to watch. (Studio/Interactive)

Digging Deep – It’s easy to tell the story everyone sees, but how do you find that story that no one else sees? Veteran reporters help you train yourself to think about the story BEHIND the story. (Classroom)

WO R K S H O P S

CONTINUED

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AWA R D S

OUTSTANDING STUDENTSOF THE YEAR

Undergraduate Program

Advertising-Public Relations: Fernando AgudeloHuman Communication: Kayla Keller

Journalism: Ashley AnninRadio-Television: Amy Barton

Graduate Program

Excellence in Graduate Student Teaching: Meredith MorrisExcellence by a Graduate Teaching Assistant: Nadiya Podymako

Outstanding Master’s Thesis: Kamra BowermanMeeske Outstanding Graduate Student of the Year: Sunshine Baker

Awards will be presented Friday, March 21st, at the FAIRWINDS Alumni Center. Networking reception will be held from 5:30 - 9pm.

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S P O N S O R S

THANKYOU.

S P E C I A L T H A N K S

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OUR SPONSORS