By Callum Robertson

Positive:

•Higher Budget to Create a better looking media product•Sense of Authenticity – real life technology

Negative:•Story revolves around product: Realistic edge flawed•Due to focus on the technology that is being advertised, the story loses credibility as a genuine media product

Positive:

•Broad outreach from company, reach the masses to draw in a wide audience for a better viral experience

Negative:

•Controlled by global corporation, so the true social product they are selling is incorrect. They have control over story line & outcome.•The viral nature is created to encourage hype surrounding the products they are advertising, not to embrace the social culture behind social experiments.

In general, the presence of advertising in Media can only hinder it. The only benefit is through funding of the product. The things that come with advertising e.g. product placement, affect the narrative and look of a media product, which is the heart and soul of it. Media should be all about the narrative, and altering this to put in product placement etc. can only hinder this.

The Aims and Goals of a Social Film should be as follows:◦ To promote social interaction and viral popularity in the product◦ To highly encourage user participation and contribution◦ To base the narrative on the audiences influences and needs◦ To use social media as a part of the narrative itself. The creator

should play a large role in the 2 way conversation between user and creator, giving a sense of togetherness rather that a one way standard media product.

For the aforementioned reasons, I believe The Inside Experience is not a true social media product, due to the presence of corporate advertising.

I intend on researching this further, and finding a social media product that is more similar to how I would define a social film.